Ratings - OWN's March and Quarter Ratings Highlights

[03/29/11 - 12:03 PM] OWN's March and Quarter Ratings Highlights OWN spins the numbers for the month of March and the first quarter of 2011.

[via press release from OWN]
Ratings for OWN: Oprah Winfrey Network All Ratings Are Coverage Ratings March 2011 Month-to-Date Monday, February 28 through Sunday, March 27 Prime: · .20 W25-54/ .29 HH/ 274 P2+ · Growth vs. YAGO DLTH: +18%W25-54/ +21%HH/ +21% P2+ · Ranked #41 for the month among ad-supported cable networks. Total Day: · .12 W25-54/ .16 HH/ 145 P2+ · Growth vs. YAGO DLTH: even W25-54/ even HH/ +4% P2+. · Ranked #40 for the month among ad-supported cable networks. Quarter-to-Date 2011 Saturday, January 1 through Sunday, March 27 Prime (1/1 - 3/27): · .22 W25-54/ .31 HH/ 291 P2+ · Growth vs. YAGO DLTH: +16% W25-54/ +19%HH/ +17% P2+. · #41 Quarter-to-Date among ad-supported cable networks (#43 Q1 DHLTH'10). Total Day (1/1 - 3/27): · .12 W25-54/ .17 HH/ 149 P2+ · Growth vs. YAGO DLTH: even W25-54/ +6%HH/ +6%P2+. · #40 Quarter-to-Date among ad-supported cable networks (#42 Q1 DHTLH'10). Cume (1/1 - 3/27): · 62.6 Million viewers Total Day · Growth vs. YAGO DLTH Q1: +13% (55.4 Million). Source: Nielsen Media Research OWN ratings are coverage ratings. P2+ (000s) DHLTH represents Discovery Health OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

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