or


[08/09/11 - 01:59 PM]
"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style
The Style Network spins the numbers for Monday, August 8.

[via press release from Style]

"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style

Premiere Episode of "Tia & Tamera" on Monday at 9:00pm and Encore at 10:00pm Combined for Nearly 1.5 million Total Viewers

Successful Social Media Strategy Promoting the Series Premiere Helped Style Achieve Record-Breaking Audience

Los Angeles, CA, August 9, 2011 - The debut of Style Network's new docu-series "Tia & Tamera" on Monday at 9:00pm delivered the network's most-watched series launch in its history, averaging 757,000 total viewers. Combined with the encore airing at 10:00pm, the series delivered nearly 1.5 million total viewers on Monday night. The premiere at 9:00pm also ranks as Style's most-watched series launch ever among Women 18-49 (357,000) and Women 18-34 (203,000), and the second most-watched Style telecast overall in both key demos. The series takes viewers inside the lives of the twin sisters and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, President, The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

The "Tia & Tamera" 9:00pm premiere posted impressive growth in the time period versus both the prior four weeks and versus a year ago. The 9:00pm premiere of "Tia & Tamera" delivered more than five times the total viewers, more than six times the Persons 18-49, more than seven times the Women 18-49 and more than ten times the Women 18-34 versus the prior four weeks. Versus the parallel night a year ago, Tia and Tamera posted growth of +305% in Total Viewers, +366% in Persons 18-49 and +538 in Women 18-49. The encore of "Tia & Tamera" at 10:00pm performed nearly as well as the premiere, retaining 93% of total viewers (702,000), 94% of Persons 18-49 (409,000) and 90% of Women 18-49 (322,000).

The series launch of "Tia & Tamera" included a highly successful social media and multi-platform campaign. From mystyle.com, to Facebook and Twitter, fans of the twin sisters have been able to access video and photos from the new series as well as keep up-to-date on all their latest scoop. On the day of new series premiere, Mystyle.com reported twice its usual weekday traffic. Immediately following Monday night's East and West Coast premieres, Tia and Tamera conducted a 30-minute live video chat with viewers via Ustream at http://www.ustream.tv/tiaandtamera. In the days leading up to and on the day of the live event, hundreds of questions for Tia and Tamera to answer were submitted via the "Tia & Tamera" show page on Facebook, http://www.facebook.com/tiatamerashow, mystyle.com and social stream (Ustream). On Twitter, "Tia & Tamera" was one of the top 10 trending topics featured during both the East and West coast broadcasts.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.

[10/09/25 - 03:11 PM]
"Jimmy Kimmel Live" Tops Late-Night with Week of Live Shows from Brooklyn Academy of Music
Continuing the show's momentum this season, "Jimmy Kimmel Live" earned 2.20 million Total Viewers and a 0.22 rating among Adults 18-49, topping late-night for the week in both measures.

[10/09/25 - 01:00 PM]
NBC Wins First Two Weeks of the New TV Season and Sees Year-to-Year Growth
Across all platforms (7-day), "Law & Order" and "SVU" amassed 6 million and 7.6 million viewers, respectively, both showing an increase over last season's premieres.

[10/09/25 - 11:15 AM]
"20/20" Is Friday's No. 1 Newsmagazine in All Key Target Demos
"20/20" grew over its season premiere in Adults 25-54 (+2% - 392,000 vs. 386,000) to post its best news demo performance in nearly 4 months.

[10/09/25 - 10:59 AM]
ESPN Daytime Studio Shows Surge in September
ESPN's daily studio show lineup delivered audience increases across the board in September, as the fall sports season began in earnest.

[10/08/25 - 05:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC's "Late Night with Seth Meyers" in All Key Demos for the 2nd Straight Week
On Monday (9/29/25), "Nightline" turned in its top Adults 18-49 telecast (346,000) in over 3 months.