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[08/18/11 - 11:22 AM]
Jay Leno and Jimmy Fallon Rank #1 vs. ABC's Mostly Original Competition and CBS's Encores in All Key Categories for the Week of Aug. 8-12
NBC spins the late-night numbers for the week of August 8-12.

[via press release from NBC]

JAY LENO AND JIMMY FALLON RANK #1 VS. ABC'S MOSTLY ORIGINAL COMPETITION AND CBS'S ENCORES IN ALL KEY CATEGORIES FOR THE WEEK OF AUG. 8-12

SEASON TO DATE, JAY, JIMMY AND CARSON DALY ARE ALL UP 12 PERCENT VS. LAST YEAR IN TOTAL VIEWERS

JAY HAS RANKED #1 VS. 'LATE SHOW' IN 18-49 VIEWERS FOR 44 OF 46 WEEKS THIS SEASON AND JIMMY HAS FINISHED #1 VS. 'LATE LATE SHOW' FOR 46 OF 46 WEEKS

UNIVERSAL CITY, Calif. - August 18, 2011 - NBC's late-night lineup has scored #1 rankings for the week of August 8-12, as "The Tonight Show with Jay Leno" generated bigger audiences than ABC's mostly original combination of "Nightline" and "Jimmy Kimmel Live" and CBS's encores of "Late Show with David Letterman" in viewers 18-49, total viewers and all other key ratings categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also out-delivered ABC's "Kimmel" and CBS's rebroadcasts of "Late Late Show with Craig Ferguson" in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Note that "Kimmel" was in encores on Thursday and Friday and "Late Late Show" is excluded on those two nights due to late starts.

So far during the 2010-11 television season versus the first 47 weeks of last season, "Tonight" is up by 12 percent in total viewers (3.878 million vs. 3.473 million), while "Late Show" is down 8 percent (3.399 million vs. 3.708 million). At 12:35 a.m. ET, Jimmy Fallon is also up 12 percent versus his year-ago pace in total viewers (1.772 million vs. 1.576 million), while "Late Late Show" is down 7 percent (1.675 million vs. 1.801 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 4 percent in 18-49 viewers (486,000 vs. 466,000) and up 12 percent in total viewers (978,000 vs. 873,000).

Jay Leno has ranked #1 for 44 of 46 weeks this season versus "Late Show" in viewers 18-49 and total viewers (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 46 of 46 weeks this season (excluding Wimbledon week). In total viewers, Jimmy has out-delivered "Late Late Show" for the last 13 weeks in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 8-12. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/3 (in encore telecasts)

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.7/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.4/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.4/2 (in encore telecasts)*

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 2.5 million viewers (in encore telecasts)

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.4 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.4 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.1 million viewers (in encore telecasts)*

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)

* "Late Late Show" was delayed by golf on Thursday and Friday and those results are excluded from these averages. Thursday and Friday "Kimmel" telecasts were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/4

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.4 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 8-12

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4

TBS, midnight-1 a.m., "Lopez Tonight," 0.2

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.1

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.6 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [august 2011]  
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