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[08/23/11 - 08:58 AM]
ABC's "Bachelor Pad" Continues to Grow Year Over Year
ABC spins the numbers for Monday, August 22.
[via press release from ABC]

ABC's "Bachelor Pad" Continues to Grow Year Over Year

With the Bachelor Pad and a repeat airing of Castle, ABC took second place on Monday night in Total Viewers and Adults 18-49 to Fox's original 8-10pm line-up (a 2-hour Hell's Kitchen). The Net was up week to week in both viewers (+5%) and young adults (+6%).

· ABC grew its overall Monday audience year to year for the 3rd straight week, building 16% over the same night last year with an all-original schedule (8/23/10).

For the 3rd week time in as many telecasts, ABC's Bachelor Pad finished #1 in its time period (8-10pm) across all key Women demos (W18-34/W18-49/W25-54). In fact, the ABC unscripted series ran as the #1 TV show on Monday in all key Women measures.

· For the 3rd week in a row, Bachelor Pad rose over the same night last year with Total Viewers (+14%) and Adults 18-49 (+5%).

· Bachelor Pad increased its overall audience from the prior week and hit series-high ratings across all key Men demos (M18-34/M18-49/M25-54).

During the 10 o'clock hour, ABC's repeat Castle pulled in 7% more viewers than the second hour of NBC's 2-hour American Ninja Warrior special.

· ABC's Castle attracted its biggest-ever summertime audience and equaled an all-time-summer-high number with Adults 18-49.

· For the 2nd week in a row the repeat ABC drama grew its hour year to year among Total Viewers (+24%), outperforming original programming on the year-ago evening (Dating in the Dark).





  [august 2011]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELOR PAD, THE (ABC)
· CASTLE (ABC)
· DATING IN THE DARK (ABC)
· HELL'S KITCHEN (FOX)




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