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[09/07/11 - 10:19 AM]
ABC Finishes No. 1 for Summer 2011 in the Key Adult 18-49 Sales Demo
ABC spins the numbers for the week of August 29-September 4.

[via press release from ABC]

Primetime Ratings Report For the week of August 29, 2011 (Based on National Live + Same Day Program Ratings)

ABC Finishes No. 1 for Summer 2011 in the Key Adult 18-49 Sales Demo

ABC Posts its Top Week Since Early June in Adults 18-49 and Key Men

Increasing its Overall Viewership Year to Year for the 3rd Time in 4 Weeks, ABC is the Only Network to Grow its Audience Over the Same Week Last Year

For the 4th Week Running, ABC's "Bachelor Pad" Builds its Audience Year to Year

"Castle" Gains Audience Year to Year for ABC in its Hour for the 3rd Week in a Row

Equaling a Summer High, ABC's Repeat "Wipeout" is No. 1 in its Slot in Adults 18-49

Up for the 3rd Straight Week, ABC Hits a 13-Week Adult 18-49 High on Wednesday

ABC's "Primetime Nightline" Produces a Franchise High Among Adults 25-54

Scoring its 2nd-Strongest Premiere Numbers, ABC's "Saturday Night Football" Opens its 6th Season with a Dominant Victory in Viewers and Young Adults

"America's Funniest Home Videos" is No. 1 in Sunday's 7pm Hour with Adults 18-49

ABC's "Sunday 20/20: The Sixth Sense" is the Most-Watched Show in its 2-Hour Slot

WEEK No. 50:

ABC beat out its network rivals during the week of August 29, 2011 among Adults 18-49 (1.4/4), outpacing CBS by 8% (1.3/4), NBC by 17% (1.2/4) and Fox by 27% (1.1/3). Additionally, the Net ranked No. 1 for the week with Adults 25-54 (tie) and key Men (M18-49/M25-54). The Net aired 5 of the week's Top 15 programs among Adults 18-49: "Saturday Night Football" - No. 4, "Bachelor Pad" and "Wipeout-TUES" tied at No. 10, while "Modern Family" and "Modern Family SP-8/31" tied at No. 15. In addition to placing among the Top 5 shows with young adults, the 6th-season premiere of ABC's "Saturday Night Football" stood as the week's No. 1 program across the key Men demos. ABC claimed the No. 1 newsmagazine for the 3rd week in a row with key Adults (AD25-54/AD18-49), as "Primetime Nightline" delivered the top spot.

· The Net matched its highest-rated week since the beginning of June among Adults 18-49 and also posted 12-week highs across all key Men (M18-34/M18-49/M25-54) - since w/o 6/6/11.

· ABC built its overall audience year to year for the 2nd week in a row (3rd time in 4 weeks), gaining 4% over the year-ago week (4.8 million vs. 4.6 million on w/o 8/30/10) and qualifying as the only net to show an increase in viewership.

· ABC finished No. 1 for Summer 2011 (5/30-9/4/11) among Adults 18-49 (1.7/5-tie). The Net also delivered the No. 1 network position for the 14-week summer frame with Adults 25-54 (2.0/6-tie), Men 18-49 (1.5/5-tie) and Women 18-49 (1.9/6-tie).

Monday

Featuring "Bachelor Pad" with the announcement of the cast for Season 13 of "Dancing with the Stars" and a repeat "Castle," ABC gained 6% week to week (5.7 million vs. 5.4 million) to stand as the most-watched TV network on Monday night.

· ABC grew its overall Monday audience year to year for the 4th straight week, topping the same night last year with an all-original schedule by 6% (5.4 million on 8/30/10).

"Bachelor Pad" (8:00-10:01 p.m.)

ABC's "Bachelor Pad" topped its 8:00-10:00 p.m. time period (6.5 million) by a margin of 1.5 million viewers over its nearest competition (5.0 million - NBC). The ABC unscripted series finished as Monday's most-watched broadcast program.

· ABC's "Bachelor Pad" increased its numbers week to week in both viewers (+7% - 6.5 million vs. 6.1 million) and young adults (+5% - 2.0/6 vs. 1.9/5).

· "Bachelor Pad" built its overall audience year to year for the 4th week in a row, rising 5% over the year-ago evening (6.2 million).

"Castle" (10:01-11:00 p.m.)

For the 3rd week running, ABC's repeat "Castle" grew its hour year to year among Total Viewers (+5% - 4.0 million vs. 3.8 million), outdrawing original programming on the year-ago evening ( "Dating in the Dark").

Tuesday

"Wipeout" (8:00-9:00 p.m.)

ABC's repeat "Wipeout" won Tuesday's 8 o'clock hour in Adults 18-49 (2.0/6), defeating encores of CBS' "NCIS" by 43% (1.4/4) and Fox's "Glee" by 150% (0.8/3). In addition, the replay ABC unscripted series topped NBC's original unscripted series ("It's Worth What?") by 67% in young adults (1.2/4). The broad-appealing "Wipeout" finished as the top-rated broadcast show in the time slot with Teens 12-17 and Kids 2-11 for the 5th straight week.

· For the 2nd week in a row, "Wipeout" matched summer highs for ABC in the hour among Adults 18-49.

Wednesday

Delivering its 3rd straight week of gains, ABC, with its lineup of four repeat comedies and an original "Primetime Nightline," hit a 13-week high on Wednesday night among Adults 18-49 (1.5/4) - since 6/1/11.

"The Middle" (8:30-9:00 p.m.)

At 8:30 p.m., ABC's rebroadcast "The Middle" soared over its most-recent airing (7/13/11) in the half-hour by 33% in Adults 18-49 (1.2/4 vs. 0.9/3), matching its best repeat performance in the time slot in 13 weeks - since 6/1/11.

"Modern Family"/"Modern Family-SP" (9:00-10:02 p.m.)

In the 9 o'clock hour, two encore telecasts of ABC's "Modern Family" (1.8/5) ranked No. 2 in Adults 18-49 versus its network rivals to NBC's "America's Got Talent," besting repeats of CBS' "Criminal Minds" by 10% (1.5/4) and Fox's "Buried Treasure" by 80% (1.0/3).

· The two "Modern Family" replays tied as Wednesday's No. 1 scripted show on the major nets in Adults 18-49.

· The 9:00 p.m. telecast of "Modern Family" (1.8/5) was the show's 2nd-highest-rated in the half-hour among young adults since early June (since 6/1/11), while the second encore (1.8/5) hit a 13-week high in its time slot (since 6/1/11).

"Primetime Nightline: My (Extra) Ordinary Family" (10:02-11:00 p.m.)

During the 10 o'clock hour, ABC's "Primetime Nightline: My (Extra) Ordinary Family" ranked No. 1 versus its broadcast rivals among Adults 25-54 (1.8/5).

· With a franchise-high among Adults 25-54 (tie), "Primetime Nightline" matched ABC's strongest summertime performance in the hour with a series in 2 years - since 9/2/09.

Thursday

"Wipeout" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's encore "Wipeout" (1.2/4) defeated Fox's replay "Bones" by 71% (0.7/2) in Adults 18-49 and dominated NBC's repeat sitcoms ("Community"/"Parks and Recreation") by 100% (0.6/2). In addition, the ABC unscripted series (4.1 million) drew a larger overall audience in the hour than its repeat competition on both Fox (+41% - 2.9 million) and NBC (+141% - 1.7 million).

"Rookie Blue-SP" (9:00-10:00 p.m.)

At 9:00 p.m., ABC's repeat "Rookie Blue" led NBC's encore sitcoms ("The Office"/"30 Rock") by 74% in Total Viewers (3.3 million vs. 1.9 million) and by 13% in Adults 18-49 (0.9/2 vs. 0.8/2).

"Rookie Blue" (10:00-11:00 p.m.)

At 10 o'clock, ABC's "Rookie Blue" ranked No. 1 in both Adults 18-49 (1.1/3) and Adults 25-54 (1.3/3) versus its encore CBS ("The Mentalist" = 0.9/3 and 1.2/3, respectively) and NBC ("Law & Order: SVU" = 0.7/2 and 0.9/2, respectively) competition.

· The sophomore ABC drama continued to improve its time period for ABC year to year, up in Total Viewers (+14% - 4.1 million vs. 3.6 million), Adults 18-49 (+22% - 1.1/3 vs. 0.9/3) and Adults 25-54 (+8% - 1.3/3 vs. 1.2/3) over the year-ago evening ("Nightline Primetime: Secrets of Your Mind" on 9/2/10).

Saturday

The sixth-season premiere of "Saturday Night Football," featuring Oregon vs. LSU, took ABC to a solid No. 1 on Saturday evening in Total Viewers (7.9 million) and across each of the key adult demographics: Adults 18-34 (2.5/11), Adults 18-49 (2.7/10) and Adults 25-54 (3.1/10). In fact, ABC beat the other major networks combined (CBS, NBC, and Fox) in Adults 18-49 by 29% (2.7/10 vs. 2.1/7).

· "Saturday Night Football" easily qualified as the No. 1 TV show on Saturday among Total Viewers (7.8 million) and Adults 18-49 (2.7/10).

· Growing over its year-ago season opener (LSU at North Carolina on 9/4/10 = 4.3 million and 1.6/6) by 81% in viewers and by 69% in young adults, ABC's "Saturday Night Football" delivered its 2nd-strongest premiere since its debut on the Net in Fall 2006.

· In viewers and young adults, the Network posted its strongest Saturday in 4 months - since 5/7/11.

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's encore "America's Funniest Home Videos" finished first during the 7 o'clock hour among Adults 18-49 (0.9/3), beating repeats of NBC's "Dateline Classic" by 29% (0.7/3), CBS' "60 Minutes" by 13% (0.8/3) and Fox's animated comedies ("American Dad"/"Bob's Burgers") by 29% (0.7/3).

"Sunday 20/20: The Sixth Sense" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "Sunday 20/20: The Sixth Sense" qualified as the most-watched TV program in its 2-hour time period (4.7 million). The newsmagazine features stories of extraordinary instinct that uncover the truth.

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 8/29/11. Summer 2011 = Most Current Program Ratings, 5/30/11-9/4/11.





  [september 2011]  
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W
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F
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· 20/20 (ABC)
· 30 ROCK (NBC)
· 60 MINUTES (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BACHELOR PAD, THE (ABC)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· BURIED TREASURE (FOX)
· CASTLE (ABC)
· COMMUNITY (YAHOO)
· CRIMINAL MINDS (CBS)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· DATING IN THE DARK (ABC)
· GLEE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MENTALIST, THE (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NIGHTLINE PRIME (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· ROOKIE BLUE (ABC)
· SATURDAY NIGHT COLLEGE FOOTBALL (ABC)
· WIPEOUT (ABC)











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