or


[10/27/11 - 04:00 PM]
Episode 4 of "American Horror Story" Hits Series High
FX spins the numbers for Wednesday, October 26.

[via press release from FX]

Episode 4 of "American Horror Story" Hits Series High - Season 1/Week 4 - The Nationals

FROM FX RESEARCH

There's a long list of superlatives to describe FX's performance last night, inclusive of the fourth episode of American Horror Story as well as the broadcast premiere of Twilight. American Horror Story delivered its most-watched telecast to date in all key 18-34/18-49 demos as well as in W25-54. It also ranked as the most-watched program last night in basic cable in P/W18-49, W18-34, and P/W 25-54. The broadcast premiere of Twilight was the #4-ranked program of the night in P18-49 and was #2 in W18-49 and #3 in W18-34. The combo of AHS and Twilight ranked FX #1 for the night in basic cable in P/W/M18-49, P/W18-34, and W25-54 ... and #2 in M18-34 and P25-54. All data is Live+Same Day 000s; complete data sets attached.

Week to Week Trending and Key Competitive

American Horror Story grew week to week across the board and set series highs in all 18-49/18-34 breaks and in W25-54.

· P18-49 gained +12% (2,035[P]>1,751>1,955>2,190) with M18-49 up +7% and W18-49, +16%.

· P18-34 picked up +2% (1,189[P]>1,010>1,249>1,275) with M18-34 even and W18-34, +4%.

· P25-54 increased +14% (1,806[P]>1,397>1,576>1,796) with M25-54 up +9% and W25-54, +19%. Of note, only two FX dramas in their premiere season have posted a higher Week 4 P18-49 delivery than their series premiere: American Horror Story (by +8%, 2,035[P]>2,190) and Nip/Tuck (+10%, 2,030>2,227)!

Key Competitive (P18-49):

Cable

· Comedy Central: South Park/Nick Swardson's Pretend Time recovered +16% week to week (1,508 vs. 1,305).

· USA: Psych gained +13% (1,451 vs. 1,282).

· Spike: Ultimate Fighter eased -3% (1,200 vs. 1,237).

· TBS: Big Bang Theory rose +11% (1,056 s. 948).

· MTV: Real World was in range of prior week (1,031 vs. 1,044).

· Adult Swim: American Dad inched up +5% (950 vs. 901).

· Discovery: Penn & Teller Tell A Lie jumped +24% (920 vs. 742).

· TLC: Extreme Couponing vaulted +51% (902 vs. 596)

Broadcast

· ABC: Revenge gained +8% (3,437 vs. 3,194).

· CBS: A repeat of C.S.I. fell -25% from last week's original episode (2,534 vs. 3,388).

· NBC: A repeat of Prime Suspect dropped -63% from an original L&O: SVU (1,025 vs. 2,773).

Vs. Lead-in

Lead-in movie, the broadcast premiere of Twilight delivered American Horror Story its second most-watched lead-in in P18-49 (1,474) behind the broadcast premiere of Transformers 2 (1,973) which led into the series premiere. From there, American Horror Story vaulted +49% (2,190 vs. 1,474).

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P)

AHS ranked #1 or #2 in its basic cable time period across the board, same as last week: #1 in P/W18-49, P/W18-34, the trifecta in P/M/W 25-54; AHS ranked #2 in M18-49/18-34 and Total Viewers.

· In P18-49, AHS ranked a VERY decisive #1 (2,190) - ahead of South Park/Nick Swardson on Comedy Central by +45% (1,508); Psych on USA by +51% (1,451); Ultimate Fighter in Spike by +83% (1,200); Big Bang Theory on TBS by +107% (1,056), and Real World on MTV by +112% (1,031).

· In P18-34, AHS ranked #2 in the time period outright (1,295) - behind Revenge on ABC (1,454) but ahead of South Park/Nick Swardson on Comedy Central (1,079).

· In M18-49, AHS also ranked #2 in the time period outright (1,024) - behind South Park/Nick Swardson (1,114) but ahead of Revenge (1,019).

Quarter Hours were very good.

· P18-49: +3% (2,101>2,327>2,173>2,158)

· W18-49: -5% (1,167>1,237>1,151>1,107)

· M18-49: +13% (935>1,090>1,021>1,052)

Median Age/Audience Composition

· Median Age: Week 4 was 34 - within range of the prior three weeks (32-36).

· Gender Skew: percent (%) male/female split was 44/55, slightly more female than the current season norm (48/52), this a likely function of its very female-skewing Twilight lead-in.

Rank for the Night in Basic Cable

American Horror Story ranked #1 or #2 among all basic cable programs last night across the board: #1 in P/W18-49, W18-34, and P/W25-54; and #2 in M18-49, P/M18-34, and M25-54.

· In P18-49, American Horror Story (2,190) ranked #1 - ahead of South Park by +6% (2,062) and Psych on USA by +51% (1,451). Our own Twilight ranked #4 (1,350) followed by NCIS on USA (1,227), Storage Wars on A&E (1,213), and The Ultimate Fighter on Spike (1,200).

· In W18-49, American Horror Story ranked #1 (1,166) followed by Twilight (803), Psych (803), and Extreme Cooking on TLC (733). American Horror Story and Twilight ranked FX in basic cable's top three last night across the board: the trifecta #1 in 18-49 (P/M/W), P/W18-34, and W25-54; #2 in M18-34 and P25-54; and #3 in M25-54 and Total Viewers.

· In P18-49, FX (1,656) ranked #1 with a +37% advantage over #2-ranked USA (1,205); +67% over #3-ranked A&E (991); +71% over Comedy Central (968) and TBS (968); and +311% over #20-ranked TNT (403).

· Last night (1,656) repped FX's most-watched night since Oct. 5th (1,849) - the premiere of American Horror Story and the broadcast premiere of Transformers 2.

Complete time shifted viewing data (Live+7) for Week 2 will be available Monday morning as will Live+3 for last night's telecast.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.