or


[11/01/11 - 11:41 AM]
Disney XD Delivers its Biggest October on Record in Total Day and Prime
Disney XD spins the numbers for the month of October.

[via press release from Disney XD]

Ratings Highlights for October 2011 -- Final National Ratings

Disney XD Delivers its Biggest October on Record in Total Day and Prime

~ Posts 34th Straight Month of Year-to-Year Gains in Kids 6-11 - Is Cable's Streak Leader

~More Than Doubles Nicktoons in Total Day and Prime Among Kids 6-11

October 2011 - Total Day

During October 11, powered by original series, including Kickin' It," "Pair of Kings" and "Zeke and Luther," Disney XD delivered its most-watched October in the network's history in Total Day (includes Toon Disney) in Total Viewers (270,000) and across all key kid targets: Kids 6-14 (152,000), Boys 6-14 (95,000), Kids 6-11 (121,000), Boys 6-11 (75,000), Tweens 9-14 (100,000) and Tween Boys (65,000).

· Disney XD has grown its Total Day audience year to year for 34 straight months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (120% - 121,000 vs. 55,000), and held the definitive edge across all other kid demos: by 97% among Kids 6-14 (152,000 vs. 77,000), by 56% in Boys 6-14 (95,000 vs. 61,000), by 74% in Boys 6-11 (75,000 vs. 43,000), by 82% among Tweens 9-14 (100,000 vs. 55,000) and by 44% among Boys 9-14 (65,000 vs. 45,000).

· Disney XD posted double-digit percent increases across all kid demos, including Kids 6-14 (+18% - 152,000 vs. 129,000), Kids 6-11 (+16% - 121,000 vs. 104,000) and Tweens 9-14 (+25% - 100,000 vs. 80,000).

October 2011 - Prime

October 11 also wrapped as Disney XD's most-watched October on record in Prime in Kids 6-14 (218,000), Boys 6-14 (142,000), Kids 6-11 (177,000), Boys 6-11 (115,000), Tweens 9-14 (149,000) and Boys 9-14 (102,000). Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 34th consecutive month among Kids 6-11, and for the 32nd straight month among Boys 6-14 and Boys 6-11.

· Disney XD easily surpassed Nicktoons, topping the key competitor across all key demos: by 83% in Kids 6-14 (218,000 vs. 119,000), by 46% in Boys 6-14 (142,000 vs. 97,000), by 101% in Kids 6-11 (177,000 vs. 88,000), by 60% in Boys 6-11 (115,000 vs. 72,000), by 75% in Tweens 9-14 (149,000 vs. 85,000) and by 48% in Boys 9-14 (102,000 vs. 69,000).

· Year over year, Disney XD grew by double-digit percentages across the board: Kids 6-14 (+17% - 218,000 vs. 186,000), Boys 6-14 (+12% - 142,000 vs. 127,000), Kids 6-11 (+18% - 177,000 vs. 150,000), Boys 6-11 (+11% - 115,000 vs. 104,000), Tweens 9-14 (+30% - 149,000 vs. 115,000) and Boys 9-14 (+29% - 102,000 vs. 79,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, October 11: 9/26/11-10/30/11; October 10: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.

[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.

[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.