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[11/01/11 - 11:41 AM]
Disney XD Delivers its Biggest October on Record in Total Day and Prime
Disney XD spins the numbers for the month of October.
[via press release from Disney XD]

Ratings Highlights for October 2011 -- Final National Ratings

Disney XD Delivers its Biggest October on Record in Total Day and Prime

~ Posts 34th Straight Month of Year-to-Year Gains in Kids 6-11 - Is Cable's Streak Leader

~More Than Doubles Nicktoons in Total Day and Prime Among Kids 6-11

October 2011 - Total Day

During October 11, powered by original series, including Kickin' It," "Pair of Kings" and "Zeke and Luther," Disney XD delivered its most-watched October in the network's history in Total Day (includes Toon Disney) in Total Viewers (270,000) and across all key kid targets: Kids 6-14 (152,000), Boys 6-14 (95,000), Kids 6-11 (121,000), Boys 6-11 (75,000), Tweens 9-14 (100,000) and Tween Boys (65,000).

· Disney XD has grown its Total Day audience year to year for 34 straight months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (120% - 121,000 vs. 55,000), and held the definitive edge across all other kid demos: by 97% among Kids 6-14 (152,000 vs. 77,000), by 56% in Boys 6-14 (95,000 vs. 61,000), by 74% in Boys 6-11 (75,000 vs. 43,000), by 82% among Tweens 9-14 (100,000 vs. 55,000) and by 44% among Boys 9-14 (65,000 vs. 45,000).

· Disney XD posted double-digit percent increases across all kid demos, including Kids 6-14 (+18% - 152,000 vs. 129,000), Kids 6-11 (+16% - 121,000 vs. 104,000) and Tweens 9-14 (+25% - 100,000 vs. 80,000).

October 2011 - Prime

October 11 also wrapped as Disney XD's most-watched October on record in Prime in Kids 6-14 (218,000), Boys 6-14 (142,000), Kids 6-11 (177,000), Boys 6-11 (115,000), Tweens 9-14 (149,000) and Boys 9-14 (102,000). Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 34th consecutive month among Kids 6-11, and for the 32nd straight month among Boys 6-14 and Boys 6-11.

· Disney XD easily surpassed Nicktoons, topping the key competitor across all key demos: by 83% in Kids 6-14 (218,000 vs. 119,000), by 46% in Boys 6-14 (142,000 vs. 97,000), by 101% in Kids 6-11 (177,000 vs. 88,000), by 60% in Boys 6-11 (115,000 vs. 72,000), by 75% in Tweens 9-14 (149,000 vs. 85,000) and by 48% in Boys 9-14 (102,000 vs. 69,000).

· Year over year, Disney XD grew by double-digit percentages across the board: Kids 6-14 (+17% - 218,000 vs. 186,000), Boys 6-14 (+12% - 142,000 vs. 127,000), Kids 6-11 (+18% - 177,000 vs. 150,000), Boys 6-11 (+11% - 115,000 vs. 104,000), Tweens 9-14 (+30% - 149,000 vs. 115,000) and Boys 9-14 (+29% - 102,000 vs. 79,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, October 11: 9/26/11-10/30/11; October 10: 9/27/10-10/31/10.





  [november 2011]  
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· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)




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