or


[11/17/11 - 05:39 PM]
"American Horror Story" Surges to Series Highs in Multiple Demos
FX spins the numbers for Thursday, November 17.

[via press release from FX]

FROM FX RESEARCH:

Another SUPERB showing for American Horror Story!!! Last night's telecast surged to series highs in multiple demos: P/W 18-49, P/W 18-34, and W25-54. Additionally, AHS ranked as the most-watched program of the night in basic cable in persons and women 18-34, 18-49, and 25-54; and it ranked #2 behind South Park in all three key men demos. All data is Live+Same Day 000s unless otherwise indicated; complete data sets attached.

Week to Week Trending and Key Competition

In notching series highs in P/W 18-49, P/W 18-34 and W25-54 ? American Horror Story gained week to week virtually across the board. P18-49 advanced +13% (2,350 vs. 2,073) to rep its largest weekly percentage gain to date [eclipsing a +12% gain from Week 2 to 3]. Increases were driven by women (+9% to +22%). Men were up or down slightly, depending on the demo: M18-49 and M25-54 (+3% and +2%, respectively) and M18-34 (-5%).

· Additionally, in P/W 18-34, American Horror Story has posted consecutive weekly growth every week since Week 2 (P18-34: 1,189[P]>1,010>1,249 (+24%)>1,275 (+2%)>1,347 (+6%) >1,381 (+3%) >1,498 (+8%).

Rank for the Night

American Horror Story was the most-watched basic cable program of the night in persons and women 18-34, 18-49, and 25-54; and all three key men demos ranked #2 behind South Park.

· In P18-49, American Horror Story (2,350) ranked #1 ahead of South Park by +41% (1,670); American Dad by +98% (1,188); and Psych by +99% (1,180)

In W18-49, American Horror Story @ #1 (1,391) outperformed #2-ranked Psych by more than triple (668).

· In P18-34, AHS ranked #1 in the time period outright for the time first time ever (1,498) ? ahead of Revenge on ABC by +9% (1,371); CSI on CBS by +53% (977); Law & Order SVU on NBC by +53% (977); South Park/Nick Swardson on Comedy Central by +67% (896); and Real World on MTV by +89% (791).

AHS Quarter Hours

· P18-49: +10% (2,287>2,329>2,268>2,514)

· P18-34: +13% (1,436>1,486>1,448>1,623)

AHS Median Age/Audience Composition

· Median Age: Week 7 was 31, same as last week and two years younger than its norm (33).

· Gender Skew: percent (%) male/female split was 42/58 ? its most female-skewing telecast yet (47/53 norm).

Vs. Lead-in

Lead-in movie, Twilight was very solid, however it fell -22% in P18-49 from last week's stellar Taken (946 vs. 1,208). From there, AHS vaulted +148% (2,350 vs. 946) with W18-49 surging +123% and M18-49, +199%.

American Horror Story and Twilight ranked FX #1 or #2 for the night virtually across the board: #1 in P/W 18-49, P/W 18-34, and W25-54 and #2 in M18-49/18-34.

· In P18-49, FX (1,350) ranked #1 with a robust +38% advantage over #2-ranked TBS (979); +50% over #3-ranked A&E (903); +50% over #4-ranked USA (899).

Encore Telecast of Note: AHS's first encore repped its most-watched encore telecast to date (1,035/P18-49), outperforming its second most-watched encore by +14% (906, post series premiere on Oct. 5th). For a bit of added perspective to the "stellar-ness" of this delivery ? had this telecast aired in traditional prime (800 - 1100P), it would have ranked as the eighth-ranked program of the night in basic cable.

American Horror Story continues to pace as FX's most watched frosh series ever. With Week 4 of time shifted data added to its season average, AHS is FX's first frosh series to cross the three million P18-49 mark (3,076).





  [november 2011]  
S
M
T
W
T
F
S
  


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.