or


[01/31/12 - 11:45 AM]
truTV Scores Top 10 Finish in January, Reaching New Heights With Biggest Month Ever with Key Demos
truTV spins the numbers for the month of January.

[via press release from truTV]

truTV Scores Top 10 Finish in January, Reaching New Heights With Biggest Month Ever with Key Demos

truTV has once again proven itself to be one of cable's biggest success stories, with January 2012 set to be the network's most-watched month ever with key adult and male demos. truTV also scored a strong finish competitively, ranking as a Top 10 basic cable network in primetime delivery of two highly competitive demos: adults 18-49 and men 18-49. truTV's success this winter has been driven by hit original series like Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers and Black Gold, as well as the acquired hit Wipeout.

Additional truTV 2011 Ratings Highlights:

· truTV ranked among basic cable's Top 10 networks in January primetime delivery of adults 18-49 and men 18-49. The network has also scored solid primetime growth across the board compared to last January, with adults 18-34 up 5%, adults 18-49 up 8%, men 18-34 up 6% and men 18-49 up 5%.

· January marks truTV's most-watched month ever with key male demos, beating the previous benchmark set in January 2010. Among adult demos, truTV's January 2012 performance is virtually tied with its record-setting January 2010 figures, according to the most recent Live + Same Day and Live + 7 blended data. The network will easily break its monthly record among adults 18-34 and adults 18-49 when final Live + 7 data is made available in two weeks.

· truTV charted seven of cable's Top 30 non-fiction series in adult 18-49 ratings for January, including Black Gold, Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Full Throttle Saloon, Storage Hunters and the acquired hit Wipeout.

· Since transitioning from Court TV to truTV in 2008, truTV has seen its delivery of adults 18-49 jump 28% in primetime. By comparison, many of truTV's competitors have lost audience during that timeframe, including Spike (-33%), Comedy Central (-30%), Syfy (-6%) and VH-1 (-12%).

· truTV's primetime median age in January (41) is younger than any of the network's direct non-fiction competitors, including Discovery (44), A&E (45) and History (49).

· Hardcore Pawn (3 million viewers Tuesdays at 9 p.m.) enjoyed a tremendous January, which included truTV's most-watched telecast of all time with total viewers on Dec. 27 and the most-watched telecast with adults 18-49 and men 18-49 on Jan. 10. Competitively, Hardcore Pawn ranked as ad-supported cable's #2 program in the timeslot with adults 18-49 and men 18-49, while also scoring a Top 5 timeslot ranking with adults 18-34 and men 18-34. Compared to January 2011, Hardcore Pawn more than doubled truTV's delivery of adults 18-34, adults 18-49 and total viewers for the timeslot.

· Lizard Lick Towing (2.5 million viewers Mondays at 10 p.m.) ranked among ad-supported cable's Top 5 programs in its time period with all key adult and key male demos, as well as total viewers. Compared to the same timeslot a year ago, the show has provided strong double-digit growth among total viewers and adult and male demos. On Jan. 2, Lizard Lick Towing scored truTV's most-watched primetime telecast ever among adults 18-34. The audience for Lizard Lick Towing has a remarkably young median age of 36.

· Full Throttle Saloon (2.1 million viewers Wednesdays at 9 p.m.) garnered Top 5 ad-supported cable rankings in its timeslot among key demos and viewers (2.1 million), while also chalking up triple-digit growth among adults 18-49. On Dec. 28, Full Throttle Saloon also led truTV to its most-watched Wednesday ever in primetime with adults 18-49 and men 18-49.

· Other original series performing exceptionally well for truTV in January include Storage Hunters (2.4 million viewers Tuesdays at 9:30 p.m.); Black Gold (1.6 million viewers Wednesdays at 10 p.m.), which scored its best season ever; and truTV's newest hit, Impractical Jokers (1.8 million viewers Thursdays at 10 p.m.). All three shows ranked among ad-supported cable's Top 5 shows in their respective timeslots, while also delivering remarkable time-period growth compared to last year.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 92 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's original series include Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, All Worked Up, Black Gold and World's Dumbest... truTV is also the cable home of the popular series Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [january 2012]  
S
M
T
W
T
F
S


· BLACK GOLD (TRUTV)
· FULL THROTTLE SALOON (DA)
· HARDCORE PAWN (TRUTV)
· IMPRACTICAL JOKERS (TBS)
· LIZARD LICK TOWING (TRUTV)
· STORAGE HUNTERS (TRUTV)
· WIPEOUT (TBS)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.