or


[02/07/12 - 12:03 PM]
"The Voice" and "Smash" Harmonize to Give NBC a Dominant Monday Night Win in 18-49 and Total Viewers
NBC spins the numbers for Monday, February 6.

[via press release from NBC]

"THE VOICE" AND "SMASH" HARMONIZE TO GIVE NBC A DOMINANT MONDAY NIGHT WIN IN 18-49 AND TOTAL VIEWERS

NBC WINS EVERY PRIMETIME HALF-HOUR IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES

'THE VOICE' SCORES NBC'S HIGHEST 18-49 RATING IN THE MONDAY 8-10 P.M. TIME PERIOD IN NEARLY EIGHT YEARS, EXCLUDING OLYMPICS

THE REGULAR TIME PERIOD DEBUT OF 'THE VOICE' SOARS 29 PERCENT IN ADULTS 18-49 AND 50 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR'S PREMIERE

THE SERIES PREMIERE OF 'SMASH' DELIVERS THE HIGHEST 18-49 RATING FOR ANY NBC DRAMA DEBUT IN MORE THAN FOUR YEARS, AND NEARLY QUADRUPLES NBC'S SEASON AVERAGE IN THE 10 P.M. HOUR

'SMASH' RANKS #1 AMONG THE BROACAST NETWORKS IN ITS SLOT IN ADULTS 18-49, ADULTS 18-34, ADULTS 25-54, TOTAL VIEWERS AND OTHER KEY MEASURES

'THE VOICE' AND 'SMASH' TOGETHER GENERATE NBC'S HIGHEST 18-49 RATING ON A MONDAY NIGHT WITH REGULARLY SCHEDULED PROGRAMMING IN NEARLY EIGHT YEARS

Universal City, Calif. - February 7, 2012 - Last night, the time-period debut of "The Voice" and the series premiere of "Smash" combined to give NBC a dominant Monday night win in adults 18-49 and total viewers and the network's highest-rated Monday night with regularly scheduled programming since March 2004, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 8-10 p.m. ET, the regular time period debut of "The Voice" (6.6 rating, 16 share in adults 18-49, 17.7 million viewers overall) dominated the 8-10 p.m. ET time period, winning every half-hour in adults 18-49, adults 18-34, adults 25-54 and total viewers versus first-run competition on ABC, CBS, Fox and CW.

"The Voice" delivered NBC's highest 18-49 rating in this time period, excluding Olympics, in nearly eight years (since February 16, 2004) and the network's biggest overall non-Olympic viewership in the slot since January 15, 2007. "The Voice" also generated NBC's highest 18-49 rating for a regular-season entertainment telecast on any night of the week in over four years (since "Heroes" on September 24, 2007).

"The Voice" grew dramatically from its first half-hour to its fourth, gaining 45 percent in 18-49 rating (to a 7.7 rating from a 5.3) and 26 percent or more than 4.0 million persons in total viewers (to 19.4 million from 15.4 million).

Versus last year's premiere, the second season time-period premiere of "The Voice" was up 29 percent in 18-49 rating (6.6 vs. a 5.1 on Tuesday, April 26, 2011 from 9-11 p.m.) and up 50 percent or 5.9 million persons in total viewers (17.7 million vs. 11.8 million).

Monday at 10 p.m. ET, the series premiere of "Smash" (3.8/10 in 18-49, 11.5 million viewers overall) scored the highest 18-49 rating for any telecast of a regular 10 p.m. drama on the broadcast networks on any night of the week so far this season. "Smash" delivered NBC's top in-season 18-49 and total-viewer results in this time period since November 3, 2008 ("SNL" election special).

"Smash" ranked #1 among the broadcast networks in the 10 p.m. ET hour in adults 18-49, adults 18-34, adults 25-54, total viewers and other key measures.

The debut of "Smash" marks NBC's highest-rated new drama premiere in adults 18-49 in more than four years (since September 26, 2007, "Life"). "Smash" also marks NBC's highest-rated drama telecast on any night of the week since an episode of "Law & Order: SVU" on April 28, 2009 (3.9).

"Smash" nearly quadrupled NBC's season average in the time period (3.8 vs. 1.0) and nearly tripled NBC's season average in total viewers (11.5 million vs. 3.9 million).

NBC dominated the primetime landscape Monday night versus all original programming on the other broadcast networks. In adults 18-49, NBC topped its closest primetime competitor by 63 percent (with a 5.7 rating versus a 3.5 for CBS in second place). In total viewers, NBC beat its closest competitor by 44 percent or 4.8 million persons (15.6 million vs. 10.8 million for CBS).

This marks NBC's first in-season Monday night win with regularly scheduled programming in four years (since February 18, 2008) and the network's highest 18-49 rating on a Monday night with regularly scheduled programming since March 22, 2004 (also a 5.7 in 18-49)

Preliminary 18-49 averages for Monday night are: NBC, 5.7/14; CBS, 3.5/9; ABC, 2.4/6; Fox, 2.3/6; CW, 0.6/1. In overall total viewers, February 6 preliminary results are: NBC, 15.6 million; CBS, 10.8 million; ABC, 8.4 million; Fox, 7.0 million; CW, 1.4 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [february 2012]  
S
M
T
W
T
F
S
   


· HEROES (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LIFE (NBC)
· SATURDAY NIGHT LIVE (NBC)
· SMASH (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.

[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.

[11/28/25 - 04:32 PM]
NBC's Macy's Thanksgiving Day Parade Sets All-Time Viewership Record
The 99th Macy's Thanksgiving Day Parade delivered 34.3 million viewers across NBC and Peacock, its biggest combined audience on record, outperforming last year's parade by +8% (2.5 million viewers).

[11/28/25 - 01:59 PM]
Thanksgiving Day Hoops Scores FOX's Most-Watched CBB Game in History
Michigan State's Thanksgiving Day win over UNC in the Fort Myers Tip-Off scored 5,488,000 viewers on FOX - the most-watched college basketball game ever on the network.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.

[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.

[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.