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[07/11/12 - 02:53 PM]
truTV's "Hardcore Pawn" Launches Season 6 with More Than 2.5 Million Viewers
truTV spins the numbers for Tuesday, July 10.
[via press release from truTV]

truTV's "Hardcore Pawn" Launches Season 6 with More than 2.5 million Viewers

Breakout Hit Scores 33% Growth over Season 5 Premiere

truTV's breakout hit Hardcore Pawn kicked off its sixth season with a bang last night. The show averaged more than 2.5 million viewers in Live + Same Day, up 33% compared to its season five premiere.

Last night's Hardcore Pawn was especially popular among young men, ranking second among all ad-supported programs in the timeslot with men 18-49 (728,000). In addition, the show scored 1.2 million adults 18-49.

Produced by Zodiak USA, Hardcore Pawn takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, who is being groomed to eventually take over the store, and daughter, Ashley, who thinks Seth isn't ready for the top job. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire O'Donohoe and Richard Dominick.

About Zodiak USA

Zodiak USA is the North American operations for Zodiak Media, one of the world's leading creators, producers and distributors of content for TV, film and new media. Zodiak USA's credits include Secret Millionaire (ABC), Wife Swap (ABC), Celebrity Wife Swap (ABC), Being Human (SyFy) and truTV's most watched series, Hardcore Pawn and Lizard Lick Towing. Zodiak Media consists of 45 production companies with a presence in 20 countries including the UK, France, Italy, Spain, Scandinavia and Russia. Zodiak Rights, the international rights business of Zodiak Media, boasts a growing catalogue of around 15,000 hours of content.

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Goldand World's Dumbest, as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Storage Hunters, Full Throttle Saloon, Operation Repo, South Beach Tow, World's Dumbest... and Black Gold. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





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