or


[08/16/12 - 02:42 PM]
ABC Family's "Baby Daddy," #1 New Cable Comedy this Summer, is Cable's #1 Telecast at 8:30 p.m. for 8th Straight Week in W18-34 and W18-49
ABC Family spins the numbers for Wednesday, August 15.

[via press release from ABC Family]

Quick Take for Wednesday, August 15, 2012 - Final National Ratings

"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock for the 11th Consecutive Week in Women 18-34 and for the 8th in Women 18-49

Summer's #1 New Cable Comedy in Key Demos, "Baby Daddy" Ranks as Cable TV's #1 Show at 8:30 P.M. for the 8th Straight Week in Women 18-34 and Women 18-49; Surges by Double-Digit Percentages Over Lead-in and Week to Week

"Melissa & Joey" (8:00-8:30 p.m.)

Climbing by double-digits week to week in target demos, "Melissa & Joey" ranked as Wednesday's #1 cable TV telecast at 8 o'clock for the 11th straight week in Women 18-34 (399,000) and for the 8th consecutive week in Women 18-49 (528,000), and was also the #1 cable show in the half-hour in Adults 18-34 (490,000) and Females 12-34 (582,000).

· Week to week, "Melissa & Joey" grew by double-digits in Total Viewers (+17% - 1.28 million vs. 1.09 million), Adults 18-34 (+17% - 490,000 vs. 420,000), Viewers 12-34 (+36% - 685,000 vs. 502,000) and Females 12-34 (+31% - 582,000 vs. 444,000).

· Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

Surging by double-digit percent margins over its lead-in to post 3-week highs, "Baby Daddy" stood as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (545,000), Women 18-34 (437,000) and Women 18-49 (606,000), and also ranked a dominant #1 in the time period in Viewers 12-34 (720,000) and Females 12-34 (601,000). Furthermore, "Baby Daddy" ranked as Wednesday's #1 scripted cable TV telecast in Prime in Females 12-34 and was the day's #2 scripted cable TV telecast in Women 18-34.

Summer 2012 to date, "Baby Daddy" is pacing as the #1 new cable comedy in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.

· "Baby Daddy" built on its "Melissa & Joey" lead-in across all target demos, including by double-digit percent margins in Adults 18-34 (+11% - 545,000 vs. 490,000), Women 18-34 (+10% - 437,000 vs. 399,000), Adults 18-49 (+12% - 793,000 vs. 709,000) and Women 18-49 (+15% - 606,000 vs. 528,000).

· Launch to date, "Baby Daddy" is tracking as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 18% in Total Viewers (1.32 million vs. 1.12 million), by 28% in Adults 18-34 (545,000 vs. 425,000), by 17% in Women 18-34 (437,000 vs. 373,000), by 12% in Adults 18-49 (793,000 vs. 707,000), by 29% in Viewers 12-34 (720,000 vs. 560,000) and by 25% in Females 12-34 (601,000 vs. 480,000).

· "Baby Daddy" gains notably based on a full week of viewing, surging to 2.0 million Total Viewers (+47%) and to nearly 1.2 million Adults 18-49 (+46%).

Source: NTI, U.S. ratings, 8/15/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/15/12; "BD" launch to date: 6/20/12-8/15/12. Season to date TP ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/12/12.





  [august 2012]  
S
M
T
W
T
F
S
   


· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.