or


[08/28/12 - 12:28 PM]
Lifetime Posts Additional Growth for Month of August
Lifetime spins the numbers for the summer to date.

[via press release from Lifetime]

LIFETIME POSTS ADDITIONAL GROWTH FOR MONTH OF AUGUST

Lifetime Shows Year-on-Year Increases Among Adults 25-54, Women 18-49 and Women 25-54, Jumps into Top Five Basic Cable Networks among Women 18-49 and Women 25-54

LOS ANGELES, CA (August 28, 2012) - After posting two consecutive quarters of consistent growth resulting from its diverse program strategy of original movies, scripted dramas and reality series, Lifetime once again posted increased viewership this year, with increases among the key demographics for the month of August, according to Nielsen Research.

Lifetime registered a 13% jump among Women 18-49 and Women 25-54, +5% in Adults 18-49 and +4% among Adults 25-54 in August - marking the network's strongest year-on-year growth for the month of August among Women 18-49, Women 25-54 and Adults 18-49 in 11 years. In addition, Lifetime ranked as a top five basic cable network among Women 18-49, jumping six places to #3 vs. #9 in August 2011, and #4 among Women 25-54 vs. #7 in August 2011. Among Adults 18-49, Lifetime ranked #11 (vs. #16 August last year), #11 in Total Viewers (vs. #18) and #12 in Adults 25-54 (vs. #14). Lifetime's median age of 48 for August is its youngest median age for the month in 12 years.

For Summer 2012 (June through August), Lifetime has grown +18% with Women 18-49, +11% with Women 25-54, +8% with Adults 18-49 and +3% with Adults 25-54 vs. Summer 2011. These increases mark the strongest Summer year-to-year growth for Lifetime among Adults 18-49 and Women 18-49 in 11 years, as well as in Women 25-54 in a decade. The median age of 47 for June-August 2012 is Lifetime's youngest Summer in 17 years.

Year-to-date, Lifetime is pacing ahead of 2011-YTD by +17% among Women 18-49, +9% with Adults 18-49, +8% in Women 25-54 and +3% with Adults 25-54, currently ranking in the top 10 basic cable networks among Women 18-49 (#6 2012-YTD vs. #12 in 2011-YTD) and Women 25-54 (#7(t) 2012-YTD vs. #10 2011-YTD). Lifetime's YTD median age of 47 also marks its youngest median age in 17 years. Year-to-date highlights include:

· Project Runway Season 10 is the #1 unscripted cable series on Thursday night (8-11pm) among Adults 25-54, Women 25-54, Women 18-49, Women 18+ and Women 2+ (excluding sports).

· Army Wives Season 6-TD is the #1 ad-supported cable series in its premiere time period among Women 18+.

· Drop Dead Diva ranks as the #1 drama across ad-supported cable in the Sunday 9-10pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· Year-to-date, Dance Moms season 2 is the #1 unscripted cable series in its Tuesday 9-10pm time period among Women 18-49 and Women 2+. Season 2 is over-delivering season 1 by +71% with Adults 18-49, +73% Women 18-49, +64% with Adults 25-54 and +66% with Women 25-54. It is Lifetime's youngest skewing current series with a Season 2-TD median age of 32 years old, five years younger than Season 1.

· America's Most Wanted has improved the Friday 9-10pm time period by +39% with Total Viewers, +44% with Adults 25-54 and +22% with Women 25-54.

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to #1 in the Sunday 10-11pm hour among Women 18+.

· Lifetime is the #1 cable network for movies among Women 25-54 and Women 18+ across total day (excluding networks with only 1 movie telecast).

· Drew Peterson: Untouchable is the #1 movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding networks with only 1 movie telecast).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [august 2012]  
S
M
T
W
T
F
S
   


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (FREEFORM)





most recent ratings | view all posts
[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.

[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.

[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).

[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.

[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.

[05/20/25 - 08:49 AM]
Most-Watched Edition of ESPN "Sunday Night Baseball" in Seven Years
The audience peaked with 3,018,000 viewers at 9:45 p.m. ET.

[05/20/25 - 08:34 AM]
ESPN Platforms Delivered Its Most-Watched WNBA Opening Weekend Doubleheader, Chicago Sky vs. Indiana Fever Averaged 2.7M Viewers
The Sky-Fever matchup, which peaked at 3.1 million viewers, was the most-watched WNBA game ever on ESPN platforms.

[05/19/25 - 04:00 PM]
"American Idol" Season Eight Finishes on High Note with Best Total Viewer Audience in Two Years
In addition, "American Idol" earned a 0.70 rating among Adults 18-49, rising over the previous week to deliver its best performance in the key Adult demo since the show's post-Oscars season premiere.

[05/16/25 - 11:48 AM]
"American Idol" Sunday and Monday "Disney" Nights Tower Over the Competition
Sunday's episode of "American Idol" earned 5.27 million Total Viewers and a 0.62 rating in Adults 18-49.

[05/15/25 - 02:07 PM]
"9-1-1" Hits Six-Month High as Show Builds Toward Season Finale
Standing as the No. 1 non-sports telecast of the night in the key Adult demo, "9-1-1" delivered 6.48 million Total Viewers and a 0.63 rating among Adults 18-49 on linear.

[05/13/25 - 12:01 PM]
Netflix Top 10 Week of May 5: "Nonnas" Cooked Over Mother's Day Weekend, Debuting at No. 1
"The Four Seasons" maintained its top spot on the English TV list for a second consecutive week, racking up a total of 24.4 million views across its first two weeks.

[05/12/25 - 02:29 PM]
ABC News Is No. 1 Network Across Broadcast and Cable to Cover the Papal Conclave Announcement of Pope Leo XIV - Led by "World News Tonight" Anchor David Muir from the Vatican
ABC News outdelivered its closest competitor, FOX News, by +5% in Total Viewers, by +5% in Adults 25-54 and by +11% in Adults 18-49.

[05/12/25 - 08:00 AM]
CBS Is #1 in Daytime for 39 Seasons and 1,500 Consecutive Weeks, The Longest Winning Streak on Record
CBS has been the most-watched daytime network for an impressive 39 consecutive seasons and has won every week during that time except for one.

[05/12/25 - 07:17 AM]
Food, Sports, Adventure and Relationship Content Drive 61 Percent Share for Warner Bros. Discovery's US Networks on Sunday, May 4
More than 31 million people watched one of the WBD networks that night.