E!'S "CHELSEA LATELY" SCORES BIG IN ITS FIRST WEEK AT THE SHOW'S NEW HOME AT STAGE 1 AT UNIVERSAL STUDIOS
· Chelsea Lately's move to a new stage this week at 11pm performed to a .73 HHLD rating, 516K A18-49 viewers and 840K Total Viewers and saw immediate gains as the show ranked as the highest-rated and most-watched show on E! on each of the four days thus far. The show is up +50% with HHLDS and roughly +40% with A18-49 versus the 3Q'12 Chelsea Lately 11pm average and equaled the show's second-highest rated week for all of 2012. Additionally, Chelsea Lately has been seen by more than 3.5 million unique Total Viewers across all telecasts this week.
· This week, Chelsea Lately also built within its own show, growing +5% with both HHLDS and A18-49 from the first quarter hour to the second, helped by a nearly +10% uptick from both key Women demos 18-34 and 18-49.
· Competitively in its time period, Chelsea Lately this week ranked 3rd with Women 18-34 among all original programs on all ad-supported cable nets between 11pm-11:30pm Monday-Thursday.
· Chelsea Lately's new stage premiere and big week of guests drew a tremendous response online, delivering record high traffic to the newly launched redesigned Chelsea Lately show site, record breaking Chelsea Lately video performance on E! Online (1MM+), and E! Online's strongest single video title this year-to-date only four days into the week. Chelsea Lately's 10/15 full episode (featuring the shower intro skit) has already generated the most video views of a single video title on E! Online this year-to-date with nearly 1 million views.