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[11/13/12 - 08:38 AM]
NBC Ranks #1 on Monday Night in Adults 18-49 for a 10th Week in a Row
NBC spins the numbers for Monday, November 12.
[via press release from NBC]

Monday Results (ABC carried NFL football in Pittsburgh and Kansas City):

NBC ranks #1 on Monday night among ABC, CBS, NBC and Fox in adults 18-49 for a 10th week in a row, last night winning six of six half-hours among those networks.

* From 8-10:01 p.m. ET, "The Voice" (4.3 rating, 11 share in adults 18-49, 11.5 million viewers overall) delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, making it Monday's top entertainment telecast for a 10th week in a row. "The Voice" topped CBS's comedy lineup from 8-10 p.m. by a margin of 59 percent (with a 4.3 rating vs. a 2.7) and beat ABC's "Dancing With the Stars" by 95 percent (5.3 vs. 2.2).

* "The Voice" is up 8% versus the second Monday of live telecasts during its prior cycle (4.3 vs. 4.0 on April 9).

* "The Voice" is 1 among ABC, CBS, NBC and Fox in the time period in every key demographic: adults, men and women 18-34, 18-49 and 25-54.

* At 10:01 p.m. ET, "Revolution" (2.6/7 in adults 18-49, 7.1 million viewers overall) finished #1 in the time period on ABC, CBS, NBC and Fox in 18-49, as well as adults, men and women 18-34; men 18-49, women 18-49 (tie), adults 25-54 and men 25-54. "Revolution" is currently delivering a 24 percent margin of victory in 18-49 (with a 2.6 rating vs. a 2.1 for ABC's #2 "Castle"). "Revolution" is up 63 percent versus NBC's average in the time period last season in 18-49 rating (2.6 vs. 1.6, L+SD non-sports) and up 39 percent in total viewers (7.121 million vs. 5.106 million).

* Note that "Revolution" has established itself as a highly time-shifted show, with last week's telecast delivering a best-yet 57 percent gain going from "live plus same day" ratings (2.75) to "live plus three days" (4.32). The 57 percent increase is up from a 43 percent gain the prior week..

In Late-Night Metered Markets Monday night (the New York market is excluded from these averages):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.8/6.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) tied "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [november 2012]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· REVOLUTION (NBC)
· VOICE, THE (NBC)




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