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[12/04/12 - 10:32 AM]
ABC Family Soars to 2012 Highs; Cable TV's #1 Network in Prime Across Key Demos
ABC Family spins the numbers for the week of November 26-December 2.
[via press release from ABC Family]

Ratings Highlights for Nov. 26 - Dec. 2, 2012 -- Final National Ratings

Posting 2012 Highs, ABC Family is Cable TV's #1 Network in Prime in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34; Powers "25 Days of Christmas" to the Event's Best Start Ever

Sunday's "Dr. Seuss' How the Grinch Stole Christmas" is the #1 Cable Movie Season to Date in Adults 18-34 and Millennials

Airs Cable's Top 5 Movies in Adults 18-49, Women 18-49 and Millennial Demos, Led by "Dr. Seuss' How the Grinch Stole Christmas" and "Elf"

The Walt Disney Company Owns 3 of Cable TV's Top 4 Most-Watched Networks in Prime in Total Viewers

ABC Family

Driven by the weekend kick-off of the network's 15th annual "25 Days of Christmas" event, ABC Family soared to 2012 weekly highs across all target demos: Total Viewers (2.1 million), Adults 18-34 (589,000), Women 18-34 (390,000), Adults 18-49 (1.0 million), Women 18-49 (660,000) and Viewers 12-34 (801,000).

Powered by strong returns, ABC Family stood as the week's #1 cable TV network in Prime in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a solid #3 in Adults 18-49 and #4 in Total Viewers.

Moreover, The Walt Disney Company owned 3 of cable TV's Top 4 networks this week in Prime in Total Viewers: ESPN (#1 - 2.7 million), Disney Channel (#3 - 2.2 million) and ABC Family (#4 - 2.1 million).

· "25 Days of Christmas 2012" is easily off to the best start in the event's history across all demos, including Total Viewers (4.4 million), Adults 18-34 (1.2 million), Adults 18-49 (2.2 million), Viewers 12-34 (1.7 million) and Females 12-34 (1.1 million).

· ABC Family aired cable TV's Top 3 movies this week in Total Viewers:

· ABC Family aired cable TV's Top 5 movies this week in Adults 18-34:

· ABC Family aired cable TV's Top 5 movies this week in Adults 18-49:

· ABC Family aired 5 cable TV's Top 5 movies this week in Viewers 12-34:

Source: Nielsen Media Research (National Ratings, 11/26/12-12/2/12, Live + SD; "25 Days of Christmas 2012": 12/1/12-12/2/2012. 2012/13 Season to date: 10/1/12-12/2/12.





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