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[02/25/13 - 01:53 PM]
ABC's 2013 "The Oscars" Is TV's Most Watched Entertainment Telecast in 3 Years
ABC spins the numbers for Sunday, February 24.
[via press release from ABC]

Sunday, February 24, 2013 - Based on Nielsen's True Fast National Ratings

ABC's 2013 "The Oscars" is TV's Most Watched Entertainment Telecast in 3 Years

ABC's "The Oscars" is Up Year to Year in Viewers and Adults 18-49 to its 2nd-Most-Watched Telecast Since '05, and Spikes to a 6-Year High in Adults 18-34

Television's Biggest Awards Show, ABC's "The Oscars" Paces Well Ahead of the 2013 "Grammy Awards" and the 2013 "Golden Globes"

"The Oscars'" Online Usage and Social Activity Surges Year Over Year

"The Oscars" (8:30-11:40 p.m.)

ABC's broadcast of the "The Oscars" drew an average audience of 40.3 million Total Viewers and delivered a 13.0 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2013 "Oscars" is TV's most-watched entertainment telecast in 3 years - since 3/7/10.

· "The Oscars" grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010. Overall, it was the "Oscars'" 2nd-most-watched telecast since 2005. In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years - since 2007. In addition the show posted strong double-digit year-to-year growth across all key Men: M18-34 +34%, M18-49 +16% and M25-54 +11%.

· TV's biggest awards show, ABC's "The Oscars" towered over other awards shows this year, outdrawing the 2013 "Golden Globe Awards" by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 "Grammy Awards" by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).

· With the "Oscars Red Carpet Live" pre-show, "The Oscars'" telecast and "Jimmy Kimmel Live: After the Oscars," ABC's "Oscar" programming on Sunday reached 80.748 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

"Oscar.com" and "Oscar App"

"Oscar.com" and the "Oscar App" generated substantial year-over-year growth. The number of visitors to "Oscar.com" since the nomination announcement (15.8 million) surged 28% over 2012, and the "Oscar App" was downloaded 432,000 times, representing a 16% jump over last year. On "Oscar" Sunday alone, 4.6 million people visited "Oscar.com" or used an "Oscar App." Overall users consumed over 33.4 million minutes of digital content on Sunday.

Social Activity (SocialGuide)

According Social Guide there were 6.4 million tweets with 1.6 million unique users, as overall "Oscar" activity outpaced last year by 68% (6.4 million vs. 3.8 million).

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) - 02/24/13. 2013 Site statistics based on Omniture data, 1/10-2/24/13, app downloads provided by iOS/Google, unique users for site and apps are not unduplicated due to limitations in the data. SocialGuide total number of tweets (Red Carpet combined total of Red Carpet Live & On the Red Carpet) 2/24/13 vs. 2/26/12.





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