or


[03/04/13 - 08:45 AM]
Debut of "All-Star Celebrity Apprentice" Out-Rates "Red Widow" Premiere in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, March 3.

[via press release from NBC]

Sunday Results:

* From 9-11 p.m. ET, the debut of "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 5.1 million viewers overall) out-rated ABC's two-hour premiere of "Red Widow" in adults 18-49 (with a 1.6 rating vs. a 1.4) and other key demographics. In the time period, "All-Star Celebrity Apprentice" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 and ranked #1 among those networks in adults 25-54 (with a 2.3 rating). "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 23 percent in 18-49 rating (1.6 vs. 1.3).

* For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54, versus CBS's "The Mentalist" and the concluding hour of ABC's "Red Widow" premiere. "All-Star Celebrity Apprentice" led the 10 p.m. hour by a 13 percent margin in adults 18-49 (with a 1.7 rating vs. a 1.5 for "Mentalist").

* In the 10:30 lead-in to local news, "All-Star Celebrity Apprentice" generated a 14 percent margin of victory in the key news demographic of adults 25-54 (with a 2.4 rating vs. a 2.1 for CBS's second-place "Mentalist").

* From 8-9 p.m. ET, "Dateline NBC" (1.3/3 in 18-49, 6.1 million viewers overall) reported its highest 18-49 rating for a Sunday edition since January 6 and hit a Sunday season high in total viewers. From its first half-hour to its second, "Dateline NBC" grew in nearly every key ratings category, including gains of 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 18 percent in adults 25-54 (2.0 vs. 1.7) and 11 percent in total viewers (6.4 million vs. 5.8 million).

* At 7 p.m. ET, an encore "Betty White's Off Their Rockers" averaged a 0.8/2 in 18-49 and 3.6 million viewers overall, and at 7:30, a second rebroadcast of "Off Their Rockers" delivered a 0.8/2 in 18-49 and 3.3 million viewers.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· DATELINE NBC (NBC)
· MENTALIST, THE (CBS)
· RED WIDOW (ABC)





most recent ratings | view all posts
[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.

[10/07/25 - 03:52 PM]
FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1
3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.

[10/07/25 - 03:10 PM]
"College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games
ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.

[10/07/25 - 02:54 PM]
College Football on FOX Scores Big in Week Six
In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.

[10/07/25 - 02:54 PM]
ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years
Coverage averaged 1.9 million viewers, up 62% from last year.

[10/07/25 - 02:40 PM]
"America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network
20,333,000 average viewers on average tuned into the network for Week 5.

[10/07/25 - 12:01 PM]
Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut
Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.

[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.

[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.

[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.