or


[04/05/13 - 08:54 AM]
ABC's "Scandal" Is Up with 100% Retention and Continues to Dominate at 10pm
ABC spins the numbers for Thursday, April 4.

[via press release from ABC]

ABC's "Scandal" Is Up with 100% Retention and Continues to Dominate at 10pm

With Wife Swap, Grey's and Scandal, ABC ranked #1 on Thursday night in among key Women (W18-34/W18-49). In fact it was the Net's 3rd straight week to hold the top position on the night on both measures. In addition, ABC finished #1 among Adults 18-49 during both the 9pm and 10pm hours.

During the 8 o'clock hour, ABC's Wife Swap outdrew NBC's time-period established comedies (Community/Parks and Recreation) by 1.4 million viewers.

Building on its Adult 18-49 lead-in by 125% at 9pm, ABC's Grey's Anatomy moved up to #1 in the hour to rank as the top-rated drama (tie) on Thursday for its 3rd straight telecast. In the hour among Adults 18-49, Grey's outdelivered Fox's Idol-led comedies by 59% (New Girl/The Mindy Project) and NBC's comedies by 93% (The Office/Go On time period premiere). The ABC medical drama dominated its hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). Grey's was up over its year-ago telecast in both Total Viewers (+2%) and Adults 18-34 (+10%).

Building week to week and holding a best-ever 100% of its lead-in opposite original drama competition (including a series debut), ABC's Scandal shot to the top of the 10 o'clock hour in Adults 18-49, beating CBS' Elementary by a best-ever 29% and NBC's premiere of Hannibal by 69%. In fact in Adults 18-49, Scandal has now finished as the #1 series in its time slot on each of its last 12 original telecasts. Scandal was up week to week in Total Viewers (+1%) and Adults 18-49 (+4%), marking the series' 3rd-highest rating with young adults. In addition, the ABC sophomore drama equaled a series-high for the 2nd week in a row with Women 18-34. Scandal was the #1 most social program during prime time last night, spiking +40% week to week (218k tweets vs. 155k tweets).

Quick Take for Thursday, April 4, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Leads Thursday in Key Women and Wins from 9-11pm in Adults 18-49

"Wife Swap" Outdraws NBC's Established Comedies by 1.4 Million Viewers at 8pm

"Grey's" is Thursday's No. 1 Drama in Adults18-49 for its 3rd Straight Telecast

Holding a Best-Ever 100% of its Lead-in and Growing to its 3rd-Highest-Ever Rating, ABC's "Scandal" Dominates its Hour in Adults 18-49 Over Dramas on CBS and NBC

Thursday Night (8:00-11:00 p.m.)

With "Wife Swap," "Grey's" and "Scandal," ABC ranked No. 1 on Thursday night among key Women: W18-34 (2.8/9) and W18-49 (3.3/9-tie). In fact it was the Net's 3rd straight week to hold the top position on the night on both measures. In addition, ABC finished No. 1 among Adults 18-49 during both the 9:00 p.m. and 10:00 p.m. hours.

"Wife Swap" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "Wife Swap" outdrew NBC's time-period established comedies ("Community"/"Parks and Recreation") by 1.4 million viewers (4.1 million vs. 2.7 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Building on its Adult 18-49 lead-in by 125% at 9:00 p.m., ABC's "Grey's Anatomy" (2.7/8) moved up to No. 1 in the hour to rank as the top-rated drama (tie) on Thursday for its 3rd straight telecast. In the hour among Adults 18-49, "Grey's" outdelivered Fox's "Idol"-led comedies by 59% ("New Girl"/"The Mindy Project" = 1.7/5) and NBC's comedies by 93% ("The Office"/"Go On" time period premiere = 1.4/4). The ABC medical drama dominated its hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· "Grey's" was up over its year-ago telecast (4/5/12) in both Total Viewers (+2% - 8.4 million vs. 8.2 million) and Adults 18-34 (+10% - 2.3/7 vs. 2.1/7).

"Scandal" (10:00-11:00 p.m.)

Building week to week and holding a best-ever 100% of its lead-in opposite original drama competition (including a series debut), ABC's "Scandal" shot to the top of the 10 o'clock hour in Adults 18-49 (2.7/8), beating CBS' "Elementary" by a best-ever 29% (2.1/6) and NBC's premiere of "Hannibal" by 69% (1.6/4). In fact in Adults 18-49, "Scandal" has now finished as the No. 1 series in its time slot on each of its last 12 original telecasts.

· "Scandal" was up week to week in Total Viewers (+1%) and Adults 18-49 (+4%), marking the series' 3rd-highest rating with young adults. In addition, the ABC sophomore drama equaled a series-high for the 2nd week in a row with Women 18-34.

· "Scandal" was the No. 1 most social program during primetime on Thursday, spiking 40% week to week (218,000 tweets vs. 155,000 tweets) and leading No. 2 "American Idol" by 12% (193,000 tweets).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/04/13.





  [april 2013]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· COMMUNITY (YAHOO)
· ELEMENTARY (CBS)
· GO ON (NBC)
· GREY'S ANATOMY (ABC)
· HANNIBAL (NBC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· WIFE SWAP (PARAMOUNT)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.