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[07/30/13 - 11:50 AM]
Two Months Into the Summer Season, TNT's Drama Series Are Chalking Up Some Strong Competitive Claims
Turner spins the numbers for the week of July 22-28 and the month to date.
[via press release from Turner]

TNT

Two months into the summer season, TNT's drama series are chalking up some strong competitive claims:

- Basic cable's Top 2 summer series among total viewers: Rizzoli & Isles, Major Crimes

- Five of basic cable's Top 10 summer dramas among total viewers: Rizzoli & Isles (#1), Major Crimes (#2), Falling Skies, Perception, King & Maxwell

- Basic cable's #1 summer drama with adults 18-49: Falling Skies

- Two of basic cable's Top 5 summer dramas with adults 18-49: Falling Skies (#1), Rizzoli & Isles

- Basic cable's #1 summer series with adults 25-54: Falling Skies

- Three of Basic Cable's Top 10 summer dramas with adults 25-54: Falling Skies (#1), Rizzoli & Isles (#2), Major Crimes

All four July episodes of Rizzoli & Isles ranked among basic cable's Top 10 programs for the month of July. Leading the pack was the July 2 episode, which was basic cable's #1 scripted program for the month. Meanwhile last week's episode of Rizzoli & Isles has grown to 7.4 million viewers in Live + 3 delivery (+3% vs. the prior week), including 2.4 million adults 25-54 and 1.9 million adults 18-49.

Last week's episode of Major Crimes placed among basic cable's Top 10 telecasts for the month. So far, the episode has garnered 7.1 million viewers in Live + 3 delivery (+8% vs. the prior week), including 2.1 million adults 25-54 (+11%) and 1.5 million adults 18-49 (+10%).

TNT's originals continue to do extremely well in time-shifted viewing. New highlights include the July 8 episode of Major Crimes, which topped out at 6.8 million viewers and 2.4 million adults 25-54 in Live + 7 delivery. The July 9 episode of Rizzoli & Isles finished with 8.1 million viewers and 2.8 million adults 25-54 in Live + 7. The July 10 episode of Franklin & Bash garnered 3.3 million viewers and 1.4 million adults 25-54 in Live + 7. And the July 14 episode of Falling Skies scored a final tally of 5.2 million viewers and 2.7 million adults 25-54 in Live + 7.

In other ratings stories for the final week of July 2013, Monday's episode of King & Maxwell has drawn more than 4.7 million viewers in Live + 3 (+9% vs. the prior week), including 1.3 million adults 25-54 (+11%) and 894,000 adults 18-49 (+5%). Tuesday's episode of Perception has attracted 4.9 million viewers in Live + 3 (+7% vs. the prior week), with 1.8 million adults 25-54 (+11%) and 1.4 million adults 18-49 (+7%). Wednesday's episode of Franklin & Bash has brought in 3 million viewers in Live + 3, including 1.3 million adults 25-54 (+2% vs. the prior week) and 1.2 million adults 18-49 (+2%). And Sunday's episode of Falling Skies grabbed 3.1 million viewers in Live + Same Day, with 1.4 million adults 25-54 and 1.3 million adults 18-49.

Adult Swim

Adult Swim claimed #1 in Primetime (broadcast definition) Delivery of adults 18-34 among all basic cable networks, three of the last four months in 2013. Compared to July 2012, Primetime delivery increased with adults 18-24 by 15%, adults 18-34 by 9%, adults 18-49 by 7%, men 18-24 by 15%, men 18-34 by 8% and men 18-49 by 4%.

Across July 2013 and for the last six months straight, Adult Swim's Total Day Delivery average once again ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49 on basic cable. Compared to July 2012, Total day delivery increased across the board - adults 18-24 by 13%, adults 18-34 by 10%, adults 18-49 by 8%, men 18-24 by 12%, men 18-34 by 11% and men 18-49 by 6%.

New episodes of Adult Swim's original series The Venture Brothers (Sunday, 12 a.m.) ranked #1 in the timeslot among adults 18-24 and grew by double-digits across the board - ranging between 16% and 36% - vs. the same time period last year.

New episodes of the acquired series, Bob's Burgers (Sunday, 11 p.m.) ranked #1 in its time period among adults 18-24 & 18-34 and men 18-24 & 18-34, while the Monday episode premiere (10 p.m.) increased delivery among all key adults and men - ranging between 1% and 13% - vs. the same time period last year.

Saturday's new episodes of Bleach (12 a.m.), Naruto (12:30 a.m.), and One Piece (1 a.m.) each ranked #1 in their respective time periods among men 18-24 & 18-34. All new episodes within the TOONAMI block increased targeted delivery by mostly double-digit gains across adults & men vs. the same time period last year.

Throughout July, Adult Swim programming accounted for 27 of the top 50 telecasts on basic cable for the month among adults 18-34, and 36 of the top 50 telecasts among men 18-34, both more than any other network.

TBS

TBS won the month as basic cable's #1 network in primetime delivery of adults 18-49. The network is also leading that demo for the year-to-date.

TBS claimed two of basic cable's Top 5 sitcoms among adults 18-49 in July, with the TBS original series Sullivan & Son and TBS's acquired hit The Big Bang Theory making the list. Meanwhile, this past Thursday night's episode of the hit TBS comedy Sullivan & Son garnered 2.2 million viewers in Live + 3 delivery, with 1.1 million adults 18-49 and 539,000 adults 18-34.

TBS's new hidden-camera series Deal With It averaged 2.2 million viewers in Live + 3 for this past Wednesday's episode. In the demos, Deal With It averaged 1.1 million adults 18-49 and 625,000 adults 18-34, growing +11% in the latter demo compared to the show's July 17 premiere.

Cartoon Network

Across July 2013, Cartoon Network ranked as television's #1 network - both broadcast & cable - for Early Prime (7-9 p.m.) delivery of boys 6-11.

Cartoon Network also scored as July's #1 television destination for boys 2-11, 6-11 & 9-14 among all TV on Monday, Tuesday & Wednesday Nights (7-9 p.m.).

Original animated series Adventure Time (Mondays, 7:30 p.m.), and Regular Show (Mondays, 8 p.m.) both ranked #1 in their respective time periods among all boys 2-11, 6-11 & 9-14, while original animated series MAD (Monday, 8:30 p.m.) ranked #1 among boys 2-11/6-11.

Compared to the same time period last year, Tuesday nights overall increased delivery among kids 2-11 & 6-11 and boys 2-11 & 6-11, with new episode premieres of Teen Titans GO! (Tuesdays, 7:30 p.m.) ranking #1 in the timeslot among all boy demos and increasing delivery among boys 2-11 by +4%, and boys 6-11 by +7%. Similarly, new episodes of The Looney Tunes Show (Tuesday, 8 p.m.) also ranked #1 in its time period throughout July among all boys 2-11, 6-11 & 9-14.

Wednesday night's new episode premieres of the multiple-award-winning The Amazing World of Gumball (7:30 p.m.) ranked #1 in the timeslot among all targeted boys 2-11, 6-11 & 9-14.

Saturday Morning new episode premieres of Pokémon BW: Adventures in Unova (8:30 a.m.) and Beyblade: Metal Fury (8 a.m.) each ranked #1 in their respective time periods among boys 9-14, while new episode premieres of Beware the Batman (10 a.m.) earned double-digit delivery increases among kids 9-14 (+13%) and boys 9-14 (+30%) vs. the same time period last year.

truTV

truTV's breakout hit Hardcore Pawn (Tuesdays at 9 p.m.) had a great month attracting young males. The show ranked as one of basic cable's Top 5 programs in its time period with men 18-34 for the month of July.

Lizard Lick Towing (Monday at 10 p.m.) ranked as one of basic cable's Top 5 programs in its timeslot in delivery of adults 18-49 and men 18-49 for the month of July. Last week, the show scored 2.2 million viewers (+20% vs. the prior week), with 1.1 million adults 18-49 (+15%) and 541,00 men 18-49 (+14%) and ranked among basic cable's Top 5 programs in all three categories.

truTV's South Beach Tow (Wednesday at 10 p.m.) scored 1.5 million viewers last week, with 716,000 adults 18-49 and 345,000 men 18-49, all slightly ahead of the averages for the second half of the season. Compared to the same time period last year, the show is driving +11% growth among adults 18-34, while the median age for the timeslot has dropped a remarkable six years to 38.

Storage Hunters (Sunday at 9 p.m.) averaged 1.3 million viewers last week, including 423,0000 adults 18-49 and 272,000 men 18-49, all ahead of its season-to-date averages. The show also scored its best audience delivery so far this season among men 18-34 (145,000), delivering +48% growth in the demo compared to the same time period last year.





  [july 2013]  
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· ADVENTURE TIME (CARTOON)
· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· BEWARE THE BATMAN (ADULT SWIM)
· BIG BANG THEORY, THE (CBS)
· BOB'S BURGERS (FOX)
· DEAL WITH IT (TBS)
· FALLING SKIES (TNT)
· FRANKLIN & BASH (TNT)
· KING & MAXWELL (TNT)
· MAJOR CRIMES (TNT)
· PERCEPTION (TNT)
· REGULAR SHOW (CARTOON)
· RIZZOLI & ISLES (TNT)
· SULLIVAN & SON (TBS)
· TEEN TITANS GO! (CARTOON)
· VENTURE BROS, THE (ADULT SWIM)




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