[09/04/13 - 09:43 AM]
"America's Got Talent" Ranks #2 and #3 in Total Viewers and Rises to #1 in Kids 2-11 and Teens 12-17
NBC spins the numbers for the week of August 26-September 1.

[via press release from NBC]


'America's Got Talent' Ranks #2 and #3 on ABC, CBS, NBC and Fox in Total Viewers and Rises to #1 on Those Nets in Kids 2-11 and Teens 12-17

Ranking Among the Week's Top 30 on the Big 4 in 18-49 are three editions of 'Talent,' 'American Ninja Warrior,' 'Get Out Alive with Bear Grylls,' 'Hollywood Game Night' and 'Dateline NBC'

On Monday, 'American Ninja Warrior' Jumps 13% Week to Week to Match Its Season High in 18-49

Monday's 'Get Out Alive' Grows Week to Week by 18% in 18-49 and 22% in Total Viewers

NBC Wins Tuesday in 18-49, as 'Talent' is the Night's #1 Telecast on ABC, CBS, NBC & Fox by a 69% Margin

NBC Leads Wednesday in Total Viewers, Paced by Three-Week Highs from 'Talent'

For the Eighth Time in Eight Weeks, 'Hollywood Game Night' Wins the Thursday 10 p.m. ET Hour Among ABC, CBS & NBC in 18-49

For 10 Weeks in a Row, 'Dateline NBC' Has Ranked #1 or Tied for #1 Among Non-Sports Shows on the Big 4 in its Friday Slot in Adults 25-54 and Total Viewers

'TV's Funniest of the Funniest' Earns NBC's Highest Non-Sports Rating in the Sunday 9-11 p.m. Slot Since Mid June

UNIVERSAL CITY, Calif. - September 4, 2013 - NBC has averaged a 1.0 rating, 3 share in adults 18-49 and 4.1 million viewers overall for the primetime week of August 26-September 1, led by "America's Got Talent," which delivered the #2 and #3 total-viewer results for the week on ABC, CBS, NBC and Fox and was #1 on those nets in kids 2-11 and teens 12-17, according to "live plus same day" ratings from Nielsen Media Research.

Top-rated NBC shows for the week of August 26-September 1 in adults 18-49 include the Tuesday and Wednesday editions "America's Got Talent" (tied for #4), Monday's "American Ninja Warrior" (tied for #10), Monday's "Get Out Alive with Bear Grylls" (tied for #14), Wednesday's "Talent" encore (tied for #14), Friday's "Dateline NBC" (tied for #24) and both the Thursday original and Tuesday encore of "Hollywood Game Night" (tied for #24). Rankings exclude sports pre- and post-game shows.

For the week, NBC tied for #2 among ABC, CBS, NBC and Fox in men 18-49, women 18-49, women 18-34 and women 25-54.

Primetime averages for the week of August 26-September 1 in adults 18-49 are: ABC, 1.2/4; CBS, 1.1/3; NBC, 1.0/3; Fox, 1.0/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.5 million; ABC, 4.3 million; NBC, 4.1 million; Fox, 2.8 million; and CW, 0.9 million.

Averages for the 2012-13 Broadcast Year to date are: CBS, 2.4/7; Fox, 2.1/6; NBC, 2.1/6; ABC, 2.0/6; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 10.1 million; ABC, 7.1 million; NBC, 6.5 million; Fox, 6.0 million; and CW, 1.5 million.

For the 2012-13 broadcast year to date, NBC is tied for #2 and within 0.3 of a point of #1 in adults 18-49, is also tied for #2 in adults 25-54 and ranks #2 outright in adults 18-34.

NBC highlights for the week of August 26-September 1:

Monday: "American Ninja Warrior" (1.7 rating, 5 share in adults 18-49, 5.8 million viewers overall from 8-9 p.m. ET) jumped 13% week to week (1.7 vs. 1.5) to match its season high. It's the top "Ninja" rating since the show's summer premiere also did a 1.7 on July 1. In total viewers, "Ninja" is up 19% week to week (5.8 million vs. 4.9 million) to claim its biggest overall audience since June 4, 2012 (when the show benefited from an "America's Got Talent" lead-in). "American Ninja Warrior" won the time period among ABC, CBS, NBC and Fox in every key ratings category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

The finale of "Get Out Alive with Bear Grylls" (1.3/4 in 18-49, 4.2 million viewers overall from 9-10 p.m. ET) grew week to week by 18% (to a 1.3 from a 1.1) and in total viewers by 22% (4.2 million vs. 3.4 million). In total viewers, "Get Out Alive" hit a seven-week high, with its biggest overall audience since the series debuted on July 8.

Tuesday: NBC ranked #1 for the night in adults 18-49, total viewers and other key measures, led by the #1 show of the night, "America's Got Talent" (2.2/6 in 18-49, 8.7 million viewers overall from 9-11 p.m. ET). "Talent" topped the night's #2 telecast in 18-49 on ABC, CBS, NBC and Fox by a 69% margin (with a 2.2 from 9-11 p.m. vs. the 1.3 from 8-10 for Fox's "So You Think You Can Dance"). In the 9-11 p.m. time period, "Talent" was #1 among ABC, CBS and NBC and Fox in virtually every key ratings measure.

Wednesday: NBC ranked #1 Wednesday night in total viewers with the #1 show of the night by that measure, "America's Got Talent" (2.2/7 in 18-49, 9.8 million viewers overall from 9-10:01 p.m. ET). "Talent" posted three-week Wednesday highs in 18-49 and total viewers (best since August 7), with week-to-week gains of 5 percent in 18-49 rating (2.2 vs. 2.1) and 5% in total viewers (9.8 million vs. 9.4 million). "Talent" equaled its result for the same night last year in 18-49 rating (2.2 vs. 2.2 on Wednesday, Aug. 29, 2012) and was up 18% in total viewers (9.8 million vs. 8.3 million).

"Camp" (0.9/3 in adults 18-49, 3.2 million viewers overall from 10:01-11 p.m. ET) maintained its 18-49 rating of the prior two weeks and grew by 2% week to week in total viewers (3.221 million vs. 3.157 million). In its first eight weeks, "Camp" has earned NBC's top eight 18-49 ratings in the slot, excluding Stanley Cup Hockey coverage, since May 22.

Thursday: "Hollywood Game Night" (1.0/3 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET) ranked #1 in the 10 p.m. ET hour among ABC, CBS and NBC in 18-49 and other key demos. "Hollywood Game Night" has ranked #1 in the time period among those networks for all eight of its telecasts in 18-49. Note that "Hollywood Game Night" was cleared in 95% of the country.

"Hollywood Game Night" grew from half-hour to half-hour by 22% in 18-49 (to a 1.1 from a 0.9), marking the seventh time in eight telecasts the show has delivered half-hour growth, despite the 10 p.m. hour.

Friday: NBC tied for #1 Friday night among ABC, CBS, NBC and Fox in adults 18-34, 18-49 and 25-54. "Dateline NBC" (1.0/4 in 18-49, 5.0 million viewers overall from 9-11 p.m. ET) finished within a tenth of a rating point of #1 in the time period in adults 18-49 among ABC, CBS, NBC and Fox, and also tied for #1 in the slot in adults 25-54 and ranked #1 outright among those networks in total viewers. It's the 10th week in a row "Dateline" has ranked #1 or tied for #1, excluding sports, in its Friday time period on the Big 4 in 25-54 and total viewers.

Saturday: An encore telecast of "American Ninja Warrior" (0.7/3 in 18-49, 2.1 million viewers overall at 8 p.m. ET) scored NBC's top non-sports rating in the time period so far this summer in adults 18-49 and total viewers. The "Ninja" Saturday rebroadcast jumped week to week by 43% in 18-49 rating (to a 0.7 from a 0.4) and 46% in total viewers (2.1 million vs. 1.4 million).

"Do No Harm" (0.5/2 in 18-49, 1.7 million viewers overall from 9-11 p.m. ET), delivered the show's highest 18-49 rating among nine Saturday telecasts to date. In total viewers, it was the strongest "Do No Harm" since June 29.

Sunday: The NBC Special "TV's Funniest of the Funniest: A Paley Center for Media Special" (0.9/3 in 18-49, 3.9 million viewers overall from 9-11 p.m. ET) generated NBC's highest 18-49 rating in the time period, excluding sports, since June 16 and biggest overall audience in the slot, excluding sports, since June 23. For its second hour from 10-11 p.m. ET, "TV's Funniest of the Funniest" ranked #1 among ABC, CBS and NBC in adults 18-49 and all other key demographics.

  [september 2013]  


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