or


[10/15/13 - 02:14 PM]
Strong Premieres for "Sabrina" and "Haunting Hour" on the Hub Network
The Hub spins the numbers for Saturday, October 12.

[via press release from The Hub]

Strong Premieres for "Sabrina" and "Haunting Hour" on the Hub Network

The Hub Network's October lineup of spooky programming gets off to a strong start with the premiere of new series "Sabrina Secrets of a Teenage Witch," which delivered growth in the time period, and the return of "R.L. Stine's The Haunting Hour: The Series," which bested prior season premieres in numerous demographics. Additionally, the Hub Network was the number one children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49.

Program Performance Details

The series premiere of "Sabrina: Secrets of a Teenage Witch" (Saturday, 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+124%), Girls 2-11 (+139%), Kids 6-11 (+53%), Girls 6-11 (+48%), Adults 18-49 (+400%), Women 18-49 (+410%), Adults 25-54 (+248%), Women 25-54 (+233%), Persons 2+ (+192%) and Households (+117%).

The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the prior season's premiere with Girls 2-11 (+17%), Girls 6-11 (+28%), Women 18-49 (+28%) and Women 25-54 (+19%).

The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season two premiere with Kids 2-11 (+126%), Girls 2-11 (+237%), Kids 6-11 (+79%), Girls 6-11 (+296%), Adults 18-49 (+144%), Women 18-49 (+1740%), Adults 25-54 (+138%), Women 25-54 (+400%), Persons 2+ (+123%) and Households (+80%).

The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season one premiere with Kids 2-11 (+110%), Girls 2-11 (+220%), Kids 6-11 (+100%), Girls 6-11 (+280%), Women 18-49 (+46%), Women 25-54 (+23%), Persons 2+ (+35%) and Households (+57%).

The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the year ago time period average with Kids 2-11 (+118%), Girls 2-11 (+300%), Kids 6-11 (+131%), Girls 6-11 (+375%), Adults 18-49 (+47%), Women 18-49 (+197%), Adults 25-54 (+37%), Women 25-54 (+186%), Persons 2+ (+67%) and Households (+37%).

Co-Viewing Details

Thirty nine percent (39%) of the Hub Network's Kids 2-11 watched with an Adult 18-49, ahead of all children's networks, including Disney Channel (19%), Nickelodeon (25%), Cartoon Network (22%), Disney XD (20%) and Nicktoons (19%).

(Source: The Nielsen Company, program based dayparts, most current, 10/7/13-10/13/13 vs. 10/8/12-10/14/12 & 10/1/11 & 12/25/10, growth by delivery, co-viewing from NPower)





  [october 2013]  
S
M
T
W
T
F
S
  


· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· SABRINA: SECRETS OF A TEENAGE WITCH (HUB)





most recent ratings | view all posts
[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.

[04/22/25 - 12:28 PM]
2025 NCAA Women's Gymnastics Championship Final Reaches 1 Million Viewers
The semifinals and final finished as the most-watched gymnastics postseason ever on ESPN platforms.

[04/22/25 - 12:01 PM]
Netflix Top 10 Week of April 14: "Black Mirror" Assumes the No. 1 Spot on the English TV List
Joining the chart with a bang is "Ransom Canyon" - the sweeping, slow-burn Western romance debuted with 7.2 million views to lasso the No. 2 spot.

[04/22/25 - 09:08 AM]
ESPN's Viewership Rises Significantly for Formula 1 Saudi Arabian Grand Prix
ESPN's live telecast on Sunday drew an average of 1.5 million viewers, the second-largest U.S. television audience ever for the event.

[04/22/25 - 08:50 AM]
Most-Watched NBA Playoffs Opening Weekend Ever on ESPN Platforms
The six-game slate across Saturday, April 19, and Sunday, April 20, averaged 4,487,000 viewers, up 15 percent from last year.

[04/22/25 - 07:37 AM]
"Rock the Block" Delivers HGTV's Highest-Rated Season Premiere Since 2023
Attracting three million viewers across linear and streaming, the episode also delivered a .89 L3 rating among Women 25-54, a 207 percent lift versus the previous six weeks.

[04/18/25 - 03:22 PM]
2025 NCAA Women's Gymnastics Semifinals Become Most-Watched Semis Ever on ESPN Platforms
Sessions I & II averaged 182,000 viewers on ESPN2 and ESPN+.

[04/18/25 - 11:12 AM]
Kathy Bates-Led "Matlock" Finishes Season as Television's #1 New Series
Throughout the season, an average of 17 million viewers watch "Matlock" across broadcast and streaming on Paramount+.

[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/15/25 - 12:01 PM]
Netflix Top 10 Week of April 7: "Adolescence" Continues Ascent, Now at No. 3 on Most Popular TV List
Documentary series were popular this week with "Bad Influence: The Dark Side of Kidfluencing" (9.8 million views) debuting at No. 1 on the English TV list and "Gone Girls: The Long Island Serial Killer" (3.8 million views) at No. 6.

[04/15/25 - 11:29 AM]
"American Idol" Packs a Punch With Sunday and Monday Wins
On linear, Sunday's "Hollywood Week: Showstopper" was the top entertainment program of the night in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable.

[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.

[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.

[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.