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[11/02/13 - 08:54 AM]
"The Blacklist" Once Again Delivers the Second Biggest "Live Plus Three Day" Increase in U.S. Television History in Total Viewership
NBC further spins the numbers for Monday, October 28.
[via press release from NBC]

· "The Blacklist" has once again delivered the second biggest "live plus three day" increase in U.S. television history in total viewership, with the Oct. 28 telecast growing by 4.947 million persons from 10.511 million viewers in "live plus same day" to 15.458 million in L+3. The only telecast ever to add more viewers in L+3 is the Sept. 30 "Blacklist," which grew by 5.081 million persons, raising its 11.348 million in L+SD to 16.429 million viewers in L+3. The 47% lift ties the prior week for the biggest percentage increase to date for "The Blacklist" in total viewers

· In L+3, "Blacklist" has generated week-to-week growth in total viewers the last two weeks (from 15.1 million on Oct. 14, to 15.4 million on Oct. 21, to 15.5 million on Oct. 28 in L+3).

· In adults 18-49, the Oct. 21"Blacklist" delivered its biggest L+3 gains to date on both a percentage basis and by rating point, adding 56% or 1.70 rating points to its next-day "live plus same day" 18-49 rating (to a 4.76 in L+3 from a 3.06 in L+SD).

· In L+3, "Blacklist" has generated week-to-week growth in 18-49 during each of the last three weeks (from a 4.53 on Oct. 7, to a 4.54 on Oct. 14, to a 4.57 on Oct. 21, to a 4.76 on Oct. 28 in L+3). Out of six "Blacklist" telecasts to date, only the second and third have failed to grow versus the prior week in L+3 adult 18-49 ratings.

NOTE: All ratings are based on viewing data from Nielsen Media Research.





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· BLACKLIST, THE (NBC)




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