Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (11/4/13):
NBC (11.182 million viewers, #2; adults 18-49: 3.4, #1) was back in front on Monday with new episodes of "The Voice" (11.632 million viewers, #3; adults 18-49: 3.6, #1) and "The Blacklist" (10.282 million viewers, #4; adults 18-49: 2.9, #3).
FOX (6.978 million viewers, #4; adults 18-49: 2.3, #2) then claimed the silver with a new "Bones" (7.018 million viewers, #9; adults 18-49: 2.0, #T9) and the return of "Sleepy Hollow" (6.939 million viewers, #10; adults 18-49: 2.5, #6).
Next up was ABC (13.559 million viewers, #1; adults 18-49: 2.2, #3) and its mix of "Dancing with the Stars" (14.384 million viewers, #1; adults 18-49: 2.1, #8) and "Castle" (11.908 million viewers, #2; adults 18-49: 2.4, #7).
Meanwhile, CBS (7.135 million viewers, #3; adults 18-49: 2.1, #4) served up originals from "How I Met Your Mother" (8.655 million viewers, #6; adults 18-49: 3.4, #2) and "2 Broke Girls" (8.100 million viewers, #7; adults 18-49: 2.6, #T4) followed by the return of "Mike & Molly" (9.107 million viewers, #5; adults 18-49: 2.6, #T4) and new episodes of "Mom" (7.323 million viewers, #8; adults 18-49: 2.0, #T9) and "Hostages" (4.812 million viewers, #11; adults 18-49: 1.1, #11).
And finally, fresh installments of "Hart of Dixie" (1.030 million viewers, #12; adults 18-49: 0.4, #12) and "Beauty and the Beast" (0.674 million viewers, #13; adults 18-49: 0.3, #13) on The CW (0.852 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
In the netlet's target demo (women 18-34), "Dixie" delivered a 0.6 rating while "Beast" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
+17.24% - How I Met Your Mother
+14.29% - Castle
+5.00% - Dancing with the Stars
0.00% - 2 Broke Girls
0.00% - Hart of Dixie
0.00% - Beauty and the Beast
-3.85% - Sleepy Hollow (vs. 10/14/13)
-4.76% - Mom
-4.76% - Bones (vs. 10/21/13)
-6.45% - The Blacklist
-14.29% - The Voice
-15.38% - Hostages
Year-to-year changes (adults 18-49):
+150.00% - Sleepy Hollow (vs. The Mob Doctor)
+26.32% - Castle
+23.81% - 2 Broke Girls (vs. Partners)
+21.43% - How I Met Your Mother
0.00% - Dancing with the Stars
0.00% - Hart of Dixie (vs. 90210)
0.00% - Beauty and the Beast (vs. Gossip Girl)
0.00% - Bones
0.00% - The Blacklist (vs. Revolution)
-20.00% - The Voice
-21.21% - Mike & Molly (vs. 2 Broke Girls)
-28.57% - Mom (vs. Mike & Molly)
-45.00% - Hostages (vs. Hawaii Five-0)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/5/12):
[EDITOR'S NOTE: Due to local market NFL preemptions, Fast Nationals for NBC are approximate.]
NBC (10.71 million viewers, #2; adults 18-49: 4.0, #1) was still the network to beat on Monday with new episodes of "The Voice" (12.19 million viewers, #2; adults 18-49: 4.5, #1) and "Revolution" (7.74 million viewers, #6; adults 18-49: 2.9, #3).
CBS (7.61 million viewers, #3; adults 18-49: 2.5, #2) then claimed the silver with the return of "How I Met Your Mother" (7.19 million viewers, #9; adults 18-49: 2.8, #T4), "Partners" (5.81 million viewers, #10; adults 18-49: 2.1, #T6), "2 Broke Girls" (9.15 million viewers, #4; adults 18-49: 3.3, #2), "Mike & Molly" (8.79 million viewers, #5; adults 18-49: 2.8, #T4) and "Hawaii Five-0" (7.35 million viewers, #7; adults 18-49: 2.0, #T8) after a two-week break.
Next up was ABC (12.26 million viewers, #1; adults 18-49: 2.0, #3) with its top-watched lineup of "Dancing with the Stars" (13.35 million viewers, #1; adults 18-49: 2.1, #T6) and "Castle" (10.06 million viewers, #3; adults 18-49: 1.9, #10).
Meanwhile, FOX (5.35 million viewers, #4; adults 18-49: 1.5, #4) offered up the post-baseball returns of "Bones" (7.29 million viewers, #8; adults 18-49: 2.0, #T8) and "The Mob Doctor" (3.41 million viewers, #11; adults 18-49: 1.0, #11).
And finally, new episodes from "90210" (0.89 million viewers, #12; adults 18-49: 0.4, #12) and "Gossip Girl" (0.65 million viewers, #13; adults 18-49: 0.3, #13) on The CW (0.77 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.
In the netlet's target demo (women 18-34), "90210" delivered a 0.6 rating while "Gossip Girl" posted a 0.7 rating.
Week-to-week changes (adults 18-49):
+11.11% - The Mob Doctor (vs. 10/8/12)
0.00% - 2 Broke Girls (vs. 10/15/12)
0.00% - Partners (vs. 10/15/12)
0.00% - Hawaii Five-0 (vs. 10/15/12)
0.00% - Bones (vs. 10/8/12)
0.00% - 90210 (vs. 10/22/12)
-6.45% - Revolution
-6.67% - Mike & Molly (vs. 10/15/12)
-10.00% - The Voice
-12.50% - How I Met Your Mother (vs. 10/15/12)
-22.22% - Dancing with the Stars
-25.00% - Gossip Girl (vs. 10/22/12)
-29.63% - Castle
Year-to-year changes (adults 18-49):
+221.43% - The Voice (vs. The Sing-Off)
+190.00% - Revolution (vs. Rock Center With Brian Williams)
-23.08% - Bones (vs. Terra Nova)
-24.00% - Castle
-33.33% - 90210 (vs. Gossip Girl)
-33.33% - Hawaii Five-0
-33.33% - Mike & Molly
-35.29% - 2 Broke Girls (vs. Two and a Half Men)
-36.36% - Dancing with the Stars
-36.36% - How I Met Your Mother
-50.00% - Gossip Girl (vs. Hart of Dixie)
-53.33% - Partners (vs. 2 Broke Girls)
-62.96% - The Mob Doctor (vs. House)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David
Letterman," 2.1/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy
Kimmel Live," 1.5/5.
* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.6/3;
"Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.
* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.
Source: Nielsen Media Research
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