or


[02/08/14 - 11:44 AM]
NBC Posts Most-Watched Non-Live Winter Olympics Opening Ceremony in Two Decades with Last Night's Telecast from Sochi
NBC further spins the numbers for Friday, February 7.

[via press release from NBC]

NBC POSTS MOST-WATCHED NON-LIVE WINTER OLYMPICS OPENING CEREMONY IN TWO DECADES WITH LAST NIGHT'S TELECAST FROM SOCHI

Rating 33% Higher Than Last European Olympic Winter Games in Torino in 2006

Sochi Ranks As 2ndMost-Watched Non-Live Winter Games Opening Ceremony in History

Adult 18-49 Demo Tops Other Networks Combined By Highest Margin Ever for Winter Olympics

STAMFORD, Conn. - February 8, 2014 - NBC's coverage of the Opening Ceremony of the Sochi Olympics averaged 31.7 million viewers to rank as the most-watched Opening Ceremony for a non-live Winter Games since the 1994 Lillehammer Games, according to live plus same day fast national data released today by The Nielsen Company. In addition, last night's telecast ranks #2 all-time among most-watched non-live Winter Olympics Opening Ceremonies (chart below).

NBC SPORTS GROUP CHAIRMAN MARK LAZARUS: "Like Team USA, we're off to a great start, and we're gratified that the American audience tuned in in such large numbers for the tremendous Opening Ceremony from Sochi. It's an early sign that our strategy of emphasizing primetime viewing is working, and we're excited for the competition over the next two weeks."

· Viewership for the NBC telecast (8-11:08 p.m. ET/PT) was up 43% from the last non-live Winter Games Opening Ceremony (22.2 million for 2006 Torino Games) while last night's 17.0/28 household rating/share produced a 33% increase over Torino (12.8/21).

· Compared to the live (ET/CT) 2010 Vancouver Opening Ceremony, last night's telecast was off only two percent in household rating (17.3/30) and three percent in viewership (32.7 million).

· NBC scored the most dominant primetime Winter Olympics victory on record in Adults 18-49 with an 8.7 rating, and 235% above the combined ABC/CBS/FOX rating (based on People Meter, which dates to 1987).

MOST-WATCHED NON-LIVE WINTER OLYMPICS OPENING CEREMONIES, AVERAGE VIEWERS (P2+):
1. Lillehammer - 1994 33.8 Million CBS
2. Sochi - 2014 31.7 Million NBC
3. Nagano - 1998 27.2 Million CBS
4. Albertville - 1992 24.0 Million CBS
5. Torino - 2006 22.2 Million NBC

TOP 20 METERED MARKETS FOR OPENING CEREMONY:
Market HH rating/share
1. Minneapolis 26.0/45
2. Salt Lake City 24.4/43
3. Ft. Meyers 21.7/34
4. Chicago 21.6/34
T5. Boston 21.5/37
T5. Kansas City 21.5/34
7. Milwaukee 20.7/35
8. Denver 20.5/36
T9. Portland 20.4/33
T9. Buffalo 20.4/33
11. Washington, D.C. 20.2/35
12. Columbus 20.0/33
13. Sacramento 19.4/30
14. Indianapolis 19.3/32
15. St. Louis 19.1/31
T16. Norfolk 19.0/30
T16. Providence 19.0/30
T16. Dayton 19.0/29
19. Pittsburgh 18.9/29
20. Orlando 18.7/29

Jim Bell served as executive producer of NBC's Opening Ceremony coverage; Joe Michaels, director; Joe Gesue and Rebecca Chatman producers.

ABOUT NBC OLYMPICS

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.

[10/07/25 - 03:52 PM]
FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1
3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.

[10/07/25 - 03:10 PM]
"College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games
ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.

[10/07/25 - 02:54 PM]
College Football on FOX Scores Big in Week Six
In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.

[10/07/25 - 02:54 PM]
ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years
Coverage averaged 1.9 million viewers, up 62% from last year.

[10/07/25 - 02:40 PM]
"America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network
20,333,000 average viewers on average tuned into the network for Week 5.

[10/07/25 - 12:01 PM]
Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut
Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.

[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.

[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.

[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.