or


[02/25/14 - 01:07 PM]
NBC's Sochi Olympics Coverage Dominates the Primetime Week of Feb. 17-23 in All Key Measures
NBC spins the numbers for the week of February 17-23.

[via press release from NBC]

NBC'S SOCHI OLYMPICS COVERAGE DOMINATES THE PRIMETIME WEEK OF FEB. 17-23 IN ALL KEY MEASURES

Season to Date, NBC Ranks #1, Up 19% vs. One Year Ago and Holding the Lead This Late in the Season for the First Time in 10 Years

Monday's Sochi Coverage is the Most-Watched Second Monday of a Winter Olympics Since 2002

The Feb. 19 Olympics Telecast Delivers the Biggest Total-Viewer Average for a Second Wednesday Since Salt Lake City in 2002

Tuesday, Thursday and Saturday Olympics Coverage Tops the Combined Big 4 Competition and Sunday's Coverage Delivers a Convincing Win on a Competitive Night

UNIVERSAL CITY, Calif. - Feb. 25, 2014 - NBC's coverage of the Sochi Winter Olympics has led the network to weeklong wins among the Big 4 networks in adults 18-49, total viewers and all other key measures. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 4.2 rating, 12 share in adults 18-49 and 17.7 million viewers overall for the week of Feb. 17-23,

For the Sochi Winter Olympics from the Opening Ceremony on Feb. 7 through the Closing Ceremony on Feb. 23, NBC averaged 21.4 million viewers for its primetime coverage, a 6% increase versus the 20.2 million average for the last European Winter Games in Torino in 2006. NBC's primetime coverage of the live (ET/CT) 2010 Vancouver Games averaged 24.4 million viewers.

NBC won the week in adults 18-49 rating for the 17th time this season, the most weekly wins for NBC at this point in the season in 16 years (since winning 19 weeks at this time during the 1997-98 season). The total-viewer win is NBC's sixth this season, the most at this point in the season for NBC in 12 years (since winning eight weeks at this time in 2001-02)

NBC's seven nights of Olympics coverage ranked #1-7 among primetime programs on the Big 4 networks in adults 18-49 last week (including a tie for #7 with Fox's Daytona 500 coverage). Olympics telecasts accounted for the top eight for the week in total viewers, with the seven nights of primetime coverage, plus Sunday's "Nancy & Tonya" documentary.

Through 22 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos. It's the first time NBC has ranked #1 this late in the season in 10 years (since the 2003-04 season). NBC's 3.1 rating in adults 18-49 is the network's top average at this point in the season in six years (since a 3.1 in 2007-08). Versus one year ago, NBC is up 19% season to date in adults 18-49 (3.1 vs. 2.6).

In total viewers, NBC ranks #2 for the season with an average of 10.5 million viewers, which is its biggest overall audience 22 weeks into the season in 10 years (since 2003-04, 11.0 million). Versus one year ago, NBC is up 37% season to date in total viewers (10.5 million vs. 7.6 million).

Primetime averages for the week of Feb. 17-23 in adults 18-49 are: NBC, 4.2/12; Fox, 1.8/5; CBS, 1.1/3; ABC, 1.1/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: NBC, 17.7 million; CBS, 6.1 million; Fox, 6.1 million; ABC, 4.2 million; and CW, 0.9 million.

Season-to-date averages are: NBC, 3.1/9; Fox, 2.8/8; CBS, 2.5/7; ABC, 2.0/6; and CW, 0.8/2. In overall total viewers, the season averages are: CBS, 11.0 million; NBC, 10.5 million; Fox, 8.3 million; ABC, 7.2 million; and CW, 1.9 million.

NBC highlights for the week of Feb. 17-23:

Monday: Feb. 17 Olympic coverage (5.6/15 in 18-49, 23.5 million viewers overall from 8-11:02 p.m. ET), which featured Meryl Davis and Charlie White winning America's first-ever ice dancing Olympic gold medal, finished as the most-watched second Monday of a Winter Olympics since the live U.S.-based Salt Lake City Games in 2002. It was also the best non-domestic second Monday of an Olympics since Lillehammer in 1994. For the night, NBC topped the combined primetime viewership of ABC, CBS and Fox (18.3 million viewers) by 28%. The 23.5 million viewers beat the comparable second Monday for the 2010 Vancouver Games (20.9 million viewers) by 13%.

Tuesday: Sochi coverage (5.0/14 in 18-49, 18.9 million viewers overall from 8:30-11 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 (5.0 from 8:30-11 vs. a combined 4.7 for ABC and CBS from 8-11 p.m. and Fox from 8-10).

Wednesday: Feb. 19 Winter Olympics coverage (5.0/15 in 18-49, 20.2 million viewers overall from 8-11 p.m. ET), featuring American Ted Ligety winning a gold medal in giant slalom and the ladies' figure skating short program, ranked as the most-watched second Wednesday of a Winter Olympics since the Salt Lake City Games in 2002. Wednesday's viewership was up 26% versus the last non-North American Winter Games in Torino in 2006 (16.0 million viewers) and was also up 2% versus the 2010 Vancouver Olympics (19.8 million viewers.

Thursday: The Feb. 20 primetime Olympics telecast on NBC (5.0/15 in 18-49, 20.3 million viewers overall from 8-11:19 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 by 20% (4.9 from 8-11 p.m. vs. a combined 4.1).

Friday: Friday coverage from Sochi (3.6/12 in 18-49, 14.9 million viewers overall from 8:30-11 p.m. ET) beat the combined ABC-CBS-Fox competition in 18-49 (3.6 vs. a combined 2.8) and topped the night's #2 telecast on the Big 4 networks by 112% (3.6 vs. a 1.7 for ABC's "Shark Tank").

Saturday: NBC's primetime Olympics telecast (2.8/10 in 18-49, 13.3 million viewers overall from 8:30-11:05 p.m. ET) topped the combined ABC-CBS-Fox competition in adults 18-49 (2.8 vs. a combined 1.5).

NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy" generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to Nielsen "fast official" ratings. Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).

Sunday: NBC concluded its coverage of the Sochi Olympics with the Closing Ceremony and the special "Nancy & Tonya" documentary ranking #1 and #2 among the Big 4 networks in average viewership.

The Closing Ceremony (3.2/8 in 18-49, 15.1 million viewers overall from 8:33-10:36 p.m. ET) was the #1 telecast among the broadcast networks in primetime Sunday night. The Sochi Closing Ceremony also topped by 2% the viewership for the 2006 Torino Games (14.8 million). The 2010 Vancouver Winter Olympics Closing Ceremony, which followed that afternoon's dramatic overtime Team USA-Canada men's gold medal hockey game, averaged 21.4 million viewers.

The "Nancy & Tonya" documentary (2.6/8 in 18-49, 12.7 million viewers overall from 7-8:33 p.m. ET) ranked second among broadcast programs in primetime in total viewers and adults 18-49.

NBC's Sunday 10:36-11 p.m. ET preview of "Growing Up Fisher" delivered solid sampling, averaging a 2.0/6 in adults 18-49 and 8.862 million viewers overall. Versus Olympics results in the 10-10:30 half-hour, "Growing Up Fisher" retained 69% of that lead-in rating in adults 18-49 (2.0 vs. 2.9).





  [february 2014]  
S
M
T
W
T
F
S
      


· ABOUT A BOY (NBC)
· GROWING UP FISHER (NBC)





most recent ratings | view all posts
[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.

[03/18/25 - 12:01 PM]
Netflix Top 10 Week of March 10: "The Electric State" Energizes, "Adolescence" Excels in This Week's Top 10
Viewers also sought laughs from the Mindy Kaling comedy "Running Point" - starring Kate Hudson and set to return for Season 2 - which scored the No. 2 spot in English TV (6 million views).

[03/18/25 - 10:49 AM]
NBA on ABC Regular Season Viewership Up Double-Digits From Last Year
The "NBA Saturday Primetime on ABC" series won the night among all viewers seven out of 10 times, and among viewers younger than 50 eight out of ten times.

[03/17/25 - 11:08 AM]
"The Way Home" Finishes Thrilling Third Season as #1 Most-Watched Program on Entertainment Cable Among Women 25-54
The riveting finale was the #1 most-watched program on Friday with Women 18+, leaving viewers eager to dive back into the time-traveling pond filled with rich family history and spellbinding mystery.

[03/14/25 - 09:31 AM]
Return of AMC's "Dark Winds" Attracts 2.2 Million Premiere Night Viewers
On AMC+, the series continued its trajectory of viewership growth every season, with the season three premiere up more than 50 percent in viewership over season two, and doubling subscriber acquisition over the previous season.

[03/12/25 - 10:06 AM]
"The Last of Us" Season 2 Trailer Shatters Records, Becoming HBO and Max's Most-Watched Original Trailer with 158 Million Views
The trailer outperformed previous "The Last of Us" trailers and teasers by a margin of at least 160%.