Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/4/14):
NBC (9.783 million viewers, #2; adults 18-49: 2.7, #1) was still the demo king on Tuesday with its mix of "The Voice" (14.376 million viewers, #2; adults 18-49: 4.0, #1), "About a Boy" (8.713 million viewers, #5; adults 18-49: 2.6, #2), "Growing Up Fisher" (7.056 million viewers, #7; adults 18-49: 2.0, #5) and "Chicago Fire" (7.089 million viewers, #6; adults 18-49: 1.9, #6).
CBS (14.185 million viewers, #1; adults 18-49: 2.1, #2) then was the most-watched network with fresh installments of "NCIS" (17.684 million viewers, #1; adults 18-49: 2.4, #3), "NCIS: Los Angeles" (14.285 million viewers, #3; adults 18-49: 2.1, #4) and "Person of Interest" (10.586 million viewers, #4; adults 18-49: 1.7, #T7).
Next up was ABC (3.545 million viewers, #3; adults 18-49: 1.2, #T3) with the return of "Marvel's Agents of SHIELD" (5.114 million viewers, #8; adults 18-49: 1.7, #T7), "The Goldbergs" (4.157 million viewers, #9; adults 18-49: 1.6, #9), "Trophy Wife" (2.643 million viewers, #11; adults 18-49: 0.8, #T14) and week two of "Mind Games" (2.120 million viewers, #14; adults 18-49: 0.6, #16).
Meanwhile, FOX (2.683 million viewers, #4; adults 18-49: 1.2, #T3) offered up its lineup of "Glee" (2.595 million viewers, #13; adults 18-49: 1.0, #12), "New Girl" (2.927 million viewers, #10; adults 18-49: 1.5, #10) and "Brooklyn Nine-Nine" (2.615 million viewers, #12; adults 18-49: 1.3, #11).
And finally, new episodes of "The Originals" (1.849 million viewers, #16; adults 18-49: 0.8, #T14) and "Supernatural" (2.038 million viewers, #15; adults 18-49: 0.9, #13) on The CW (1.943 million viewers, #5; adults 18-49: 0.9, #5) closed out the night.
In the netlet's target demo (women 18-34), "Originals" delivered a 1.1 rating while "Supernatural" posted a 1.0 rating.
Week-to-week changes (adults 18-49):
+8.33% - About a Boy
+8.11% - The Voice
+7.14% - New Girl
+5.56% - Chicago Fire
0.00% - Growing Up Fisher
0.00% - Person of Interest
0.00% - Brooklyn Nine-Nine
0.00% - The Originals
-4.55% - NCIS: Los Angeles
-5.88% - The Goldbergs (vs. 2/4/14)
-7.69% - NCIS
-16.67% - Glee
-18.18% - Supernatural
-19.05% - Marvel's Agents of SHIELD (vs. 2/4/14)
-20.00% - Trophy Wife (vs. 2/4/14)
-45.45% - Mind Games
Year-to-year changes (adults 18-49):
+280.95% - The Voice (vs. Betty White's Off Their Rockers (Repeat))
+200.00% - Supernatural (vs. Beauty and the Beast (Repeat))
+171.43% - Chicago Fire (vs. Smash)
+136.36% - About a Boy (vs. Go On)
+122.22% - Growing Up Fisher (vs. The New Normal)
+33.33% - The Originals (vs. Hart of Dixie)
+33.33% - The Goldbergs (vs. The Taste)
+13.33% - Marvel's Agents of SHIELD (vs. Celebrity Wife Swap)
+6.25% - Person of Interest (vs. Golden Boy)
-25.00% - NCIS: Los Angeles
-27.27% - NCIS
-33.33% - Trophy Wife (vs. The Taste)
-50.00% - Mind Games (vs. Body of Proof)
-55.88% - New Girl (vs. American Idol)
-61.76% - Brooklyn Nine-Nine (vs. American Idol)
-70.59% - Glee (vs. American Idol)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.5/9; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.7/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.4/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/5/13):
FOX (11.493 million viewers, #2; adults 18-49: 3.4, #1) was the network to beat on Tuesday with a special two-hour "American Idol" (11.493 million viewers, #3; adults 18-49: 3.4, #1).
CBS (15.187 million viewers, #1; adults 18-49: 2.6, #2) however was the still the most-watched telecaster with new episodes of "NCIS" (20.346 million viewers, #1; adults 18-49: 3.3, #2), "NCIS: Los Angeles" (15.946 million viewers, #2; adults 18-49: 2.8, #3) and "Golden Boy" (9.271 million viewers, #4; adults 18-49: 1.6, #4).
Next up was ABC (4.582 million viewers, #3; adults 18-49: 1.3, #3) with originals from "Celebrity Wife Swap" (4.074 million viewers, #6; adults 18-49: 1.5, #5), "The Taste" (3.170 million viewers, #9; adults 18-49: 1.2, #T6) and "Body of Proof" (6.503 million viewers, #5; adults 18-49: 1.2, #T6).
Meanwhile, NBC (2.993 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "Betty White's Off Their Rockers" (3.638 million viewers, #7; adults 18-49: 1.0, #10) and another "Betty White's Off Their Rockers" (3.613 million viewers, #8; adults 18-49: 1.1, #T8) followed by new episodes of "Go On" (3.036 million viewers, #10; adults 18-49: 1.1, #T8), "The New Normal" (2.443 million viewers, #12; adults 18-49: 0.9, #11) and "Smash" (2.614 million viewers, #11; adults 18-49: 0.7, #12).
And finally, a new "Hart of Dixie" (1.444 million viewers, #13; adults 18-49: 0.6, #13) and a repeat of "Beauty and the Beast" (0.753 million viewers, #14; adults 18-49: 0.3, #14) on The CW (1.098 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.
In the netlet's target demo (women 18-34), "Dixie" delivered a 1.0 rating while "Beast" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
0.00% - Body of Proof
0.00% - Go On
0.00% - Hart of Dixie
-2.94% - NCIS
-3.45% - NCIS: Los Angeles
-10.00% - The New Normal
-11.11% - Golden Boy
-14.29% - The Taste
-22.22% - Smash
-37.50% - Celebrity Wife Swap
Year-to-year changes (adults 18-49):
+61.90% - American Idol (vs. Raising Hope/I Hate My Teenage Daughter/New Girl/Breaking In)
+47.37% - NCIS: Los Angeles (vs. NCIS: Los Angeles (Repeat))
+37.50% - NCIS (vs. NCIS (Repeat))
+33.33% - Body of Proof (vs. Body of Proof (Repeat))
+14.29% - Golden Boy (vs. Unforgettable (Repeat))
+3.45% - Celebrity Wife Swap (vs. Last Man Standing (Repeat)/Cougar Town)
-14.29% - Hart of Dixie (vs. 90210)
-20.00% - The Taste (vs. The River)
-30.00% - Smash (vs. NBC News Special)
-42.11% - Go On (vs. The Biggest Loser 13)
-52.63% - The New Normal (vs. The Biggest Loser 13)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.
* In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
1.0/5.
* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4
in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) trailed "Late Late Show" (0.4/3).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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