Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/11/14):
NBC (9.221 million viewers, #2; adults 18-49: 2.4, #1) was the demo champ on Tuesday with its mix of "The Voice" (13.144 million viewers, #1; adults 18-49: 3.4, #1), "About a Boy" (7.894 million viewers, #4; adults 18-49: 2.1, #2), "Growing Up Fisher" (6.538 million viewers, #7; adults 18-49: 1.8, #5) and "Chicago Fire" (7.303 million viewers, #6; adults 18-49: 2.0, #T3).
CBS (9.361 million viewers, #1; adults 18-49: 1.3, #3) then was still the most-watched network despite an all-repeat lineup of "NCIS" (10.785 million viewers, #2; adults 18-49: 1.3, #T8), "NCIS: Los Angeles" (9.682 million viewers, #3; adults 18-49: 1.4, #7) and "Person of Interest" (7.618 million viewers, #5; adults 18-49: 1.1, #11).
Next up was ABC (3.967 million viewers, #3; adults 18-49: 1.4, #2) with originals from "Marvel's Agents of SHIELD" (5.785 million viewers, #8; adults 18-49: 2.0, #T3), "The Goldbergs" (4.338 million viewers, #9; adults 18-49: 1.5, #6), "Trophy Wife" (2.919 million viewers, #10; adults 18-49: 0.9, #T12) and "Mind Games" (2.489 million viewers, #11; adults 18-49: 0.9, #T12).
Meanwhile, FOX (2.396 million viewers, #4; adults 18-49: 1.1, #4) offered up fresh installments of "Glee" (2.339 million viewers, #14; adults 18-49: 0.9, #T12), "New Girl" (2.443 million viewers, #13; adults 18-49: 1.3, #T8) and "Brooklyn Nine-Nine" (2.463 million viewers, #12; adults 18-49: 1.2, #10).
And finally, a new "The Originals" (1.939 million viewers, #15; adults 18-49: 0.9, #T12) and a repeat "Supernatural" (1.355 million viewers, #16; adults 18-49: 0.6, #16) closed out the night over on The CW (1.647 million viewers, #5; adults 18-49: 0.7, #5).
In the netlet's target demo (women 18-34), "Originals" delivered a 1.0 rating while "Supernatural" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
+50.00% - Mind Games
+17.65% - Marvel's Agents of SHIELD
+12.50% - Trophy Wife
+12.50% - The Originals
+5.26% - Chicago Fire
-6.25% - The Goldbergs
-7.69% - Brooklyn Nine-Nine
-10.00% - Growing Up Fisher
-10.00% - Glee
-13.33% - New Girl
-15.00% - The Voice
-19.23% - About a Boy
Year-to-year changes (adults 18-49):
+350.00% - The Originals (vs. Hart of Dixie (Repeat))
+257.89% - The Voice (vs. Betty White's Off Their Rockers (Repeats))
+162.50% - About a Boy (vs. Go On (Repeat))
+157.14% - Growing Up Fisher (vs. The New Normal (Repeat))
+122.22% - Chicago Fire (vs. Smash)
+36.36% - The Goldbergs (vs. The Taste)
+25.00% - Marvel's Agents of SHIELD (vs. Celebrity Wife Swap)
-18.18% - Trophy Wife (vs. The Taste)
-25.00% - Mind Games (vs. Body of Proof)
-43.48% - New Girl (vs. Hell's Kitchen)
-47.83% - Brooklyn Nine-Nine (vs. Hell's Kitchen)
-55.00% - Glee (vs. Hell's Kitchen)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.5/9; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.9/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/12/13):
FOX (5.439 million viewers, #2; adults 18-49: 2.2, #1) lead the demo charge on Tuesday with the return of "Hell's Kitchen" (5.140 million viewers, #6; adults 18-49: 2.0, #2) followed by a second hour of "Hell's Kitchen" (5.739 million viewers, #5; adults 18-49: 2.3, #1).
CBS (11.151 million viewers, #1; adults 18-49: 1.8, #2) however was still the most-watched network despite repeats of "NCIS" (13.004 million viewers, #1; adults 18-49: 1.9, #T3) and "NCIS: Los Angeles" (11.922 million viewers, #2; adults 18-49: 1.9, #T3) plus a new "Golden Boy" (8.528 million viewers, #3; adults 18-49: 1.6, #T5).
Next up was ABC (4.916 million viewers, #3; adults 18-49: 1.3, #3) with a new "Celebrity Wife Swap" (5.000 million viewers, #7; adults 18-49: 1.6, #T5), the season finale of "The Taste" (3.364 million viewers, #10; adults 18-49: 1.1, #8) and a new "Body of Proof" (6.384 million viewers, #4; adults 18-49: 1.2, #7).
Meanwhile, NBC (3.030 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "Betty White's Off Their Rockers" (3.877 million viewers, #8; adults 18-49: 0.9, #T10), another "Betty White's Off Their Rockers" (3.747 million viewers, #9; adults 18-49: 1.0, #9), "Go On" (2.591 million viewers, #12; adults 18-49: 0.8, #12) and "The New Normal" (2.184 million viewers, #13; adults 18-49: 0.7, #13) alongside a new "Smash" (2.891 million viewers, #11; adults 18-49: 0.9, #T10).
And finally, repeats of "Hart of Dixie" (0.839 million viewers, #14; adults 18-49: 0.2, #T14) and "Beauty and the Beast" (0.716 million viewers, #15; adults 18-49: 0.2, #T14) on The CW (0.777 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.
In the netlet's target demo (women 18-34), "Dixie" delivered a 0.3 rating while "Beast" posted a 0.4 rating.
Week-to-week changes (adults 18-49):
+28.57% - Smash
+6.67% - Celebrity Wife Swap
0.00% - Golden Boy
0.00% - Body of Proof
-8.33% - The Taste
Year-to-year changes (adults 18-49):
+29.03% - Hell's Kitchen - 8:00 (vs. Raising Hope/I Hate My Teenage Daughter)
+23.08% - Golden Boy (vs. Unforgettable (Repeat))
+18.52% - Celebrity Wife Swap (vs. Last Man Standing (Repeat)/Cougar Town)
+9.52% - Hell's Kitchen - 9:00 (vs. New Girl/Breaking In)
-14.29% - Body of Proof
-15.38% - The Taste (vs. The River)
-43.75% - Smash (vs. Fashion Star)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.
* In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.
* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|