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[03/27/14 - 03:44 PM]
ABC Family's "Baby Daddy" and "Melissa & Joey" Soar to Multi-Week Highs in Total Viewers and All Target Demos
ABC Family spins the numbers for Wednesday, March 26.
[via press release from ABC Family]

Ratings Highlights for Wednesday, March 26, 2014 Final National Ratings

"Melissa & Joey" and "Baby Daddy" Soar to 7-Week Highs in Target Demos

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" surged to 7-week highs in Adults 18-34 (468,000/0.7 rating), Women 18-34 (310,000/0.9 rating), Viewers 12-34 (580,000/0.6 rating) and Females 12-34 (402,000/0.9 rating), 6-week highs in Adults 18-49 (666,000/0.5 rating) and 5-week highs in Total Viewers (1.013 million) and Women 18-49 (459,000/0.7 rating).

· "Melissa & Joey" ranked as cable TV's #1 telecast in the half hour in Women 18-34 and was the #1 original cable TV telecast in Women 18-49.

· Based on season to date Live + 3 ratings, "Melissa & Joey" builds to 1.5 million Total Viewers, 938,000 Adults 18-49 and 691,000 Viewers 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

At 8:30 p.m., "Baby Daddy" soared to a 7-week high in Adults 18-34 (447,000/0.7 rating) and Adults 18-49 (605,000/0.5 rating), a 6-week high in Viewers 12-34 (553,000/0.6 rating) and a 5-week high in Total Viewers (901,000) and Women 18-49 (401,000/0.6 rating).

· "Baby Daddy" stood as cable TV's #1 scripted original telecast in the half hour in Women 18-34 and Women 18-49.

· Based on season to date Live + 3 ratings, "Baby Daddy" climbs to 1.4 million Total Viewers, 860,000 Adults 18-49 and 755,000 Viewers 12-34.

Source: NTI, U.S. ratings, 3/26/14, Live + SD. Live + 3 ratings season to date: 1/15/14-3/19/14.





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· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




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