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NATIONAL NIELSEN RATINGS FOR THE WEEK OF JULY 14 - JULY 20, 2014
FOX HITS HOME RUN WITH "MLB ALL-STAR GAME," "24: LIVE ANOTHER DAY,"
"SO YOU THINK YOU CAN DANCE," "HELL'S KITCHEN,"
"MASTERCHEF" AND "GANG RELATED"
Network Ranks No. 1 for the Week Across All Key Demos
FOX hit a home run this week with strong performances by the MLB ALL-STAR GAME, 24: LIVE ANOTHER DAY, SO YOU THINK YOU CAN DANCE, HELL'S KITCHEN, MASTERCHEF and GANG RELATED, leading the network to rank No. 1 across all key demos.
On Monday, the finale of 24: LIVE ANOTHER DAY (1.7/5) posted its highest ratings since early June in Adults 18-49 (since 6/2/14) and gained +21% versus its performance held over the past month. Tuesday's MLB ALL-STAR GAME (3.2/11, 8:13-11:33p) led FOX to rank No. 1 for the night and was up +3% from last year's game in Total Viewers (11.3 Mil vs. 11.0 Mil).
Overall, FOX had:
· 6 of the Top 20 programs among Adults 18-49: FOX MLB ALL-STAR GAME (No. 1), MASTERCHEF (No. 7), 24: LIVE ANOTHER DAY (No. 8 tie), HELL'S KITCHEN (No. 8 tie), FAMILY GUY (No. 12) and AMERICAN DAD (No. 16).
· 8 of the Top 20 programs among Adults 18-34: FOX MLB ALL-STAR GAME (No. 1), FAMILY GUY (No. 3), AMERICAN DAD (No. 4), 24: LIVE ANOTHER DAY (No. 9 tie), MASTERCHEF (No. 9 tie), HELL'S KITCHEN (No. 12), SIMPSONS (No. 16 tie) and SO YOU THINK YOU CAN DANCE (No. 16 tie).
· 6 of the Top 20 programs among Teens: FOX MLB ALL-STAR GAME (No. 1), MASTERCHEF (No. 9), FAMILY GUY (No. 12), SIMPSONS (NO. 15 tie), AMERICAN DAD (No. 15 tie) and SIMPSONS ENCORE (No. 19).
· 2 of the Top 20 programs among Total Viewers: FOX MLB ALL-STAR GAME (No. 1) and 24: LIVE ANOTHER DAY (No. 9).
Program and Nightly Highlights
Monday: FOX ranked No. 1 on Monday night. The finale of 24: LIVE ANOTHER DAY (1.7/5) gained +21% versus its performance held over the past month (1.4/4), posting its highest ratings since early June in Adults 18-49 (since 6/2/14). MASTERCHEF posted a 1.8/6.
Tuesday: The MLB ALL-STAR GAME (3.2/11, 8:13-11:33p) led FOX to No. 1 for the night and the week. The 85th Game was the No. 1 program of the night on Tuesday, holding flat to the prior two years in Adults 18-49 and increasing +3% from last year in Total Viewers (11.3 Mil vs. 11.0 Mil).
Wednesday: FOX placed No. 4 on the night. SO YOU THINK YOU CAN DANCE averaged a 1.0/4. Over 30 days of Multi-Platform viewing, So You Think You Can Dance's 5/28/14 season premiere saw year-over-year gains in Audience (7.2 Mil vs. 6.5 Mil) and lift versus Live + Same Day (+36% vs. +28%).
Thursday: On No. 2 FOX (1.3/5, tie CBS), the penultimate HELL'S KITCHEN (1.7/7) was steady with its prior average. GANG RELATED (0.9/3) gained two-tenths week to week (vs. 0.7/3), its largest week to week gain to date, and rose one-tenth above its prior season average (vs. 0.8/3).
Friday: FOX ranked No. 6 in broadcast prime with an encore MASTERCHEF (0.5/2) followed by an encore of 24: LIVE ANOTHER DAY (0.3/1).
Saturday: Back to back encore specials of HELL'S KITCHEN each posted a 0.3/1 among Adults 18-49. FOX tied ABC at No. 5 on Saturday.
Sunday: FOX (1.0/4) placed No. 2 in Sunday prime with a full encore animation line-up: AMERICAN DAD-7:00p encore (0.4/2), BOB'S BURGERS encore (0.6/2), THE SIMPSONS-8:00p encore (0.9/3), THE SIMPSONS-8:30p encore (1.1/4), FAMILY GUY encore (1.6/5) and AMERICAN DAD encore (1.4/4).
FOX Program Ratings of the Week
JULY 14 - JULY 20, 2014
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 1.4/5 FOX 1.1/5 FOX 4.5
ABC 0.9/3 ABC 0.7/3 ABC 4.1
CBS 1.1/4 CBS 0.6/3 CBS 5.4
NBC 1.1/4 NBC 0.7/3 NBC 4.5
CW 0.2/1 CW 0.2/1 CW 0.7
UNI 1.2/4 UNI 1.0/4 UNI 3.0
TEL 0.6/2 TEL 0.5/2 TEL 1.3
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
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