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[09/16/14 - 08:26 AM]
ABC Wins with the "Dancing" Premiere - TV's Most-Watched Series Telecast Since May
ABC spins the numbers for Monday, September 15.
[via press release from ABC]

ABC Wins with the "Dancing" Premiere - TV's Most-Watched Series Telecast Since May

ABC Monday Prime (8-11pm - 11.4 million and 2.0/6 in AD18-49): With the 19th season premiere of DWTS and an encore Castle, ABC was Monday's most-watched TV network (11.4 million) with its biggest audience on the night since May - since 5/19/14. In addition, ABC was the #1 broadcaster of the night in Adults 18-49 (2.0/6-tied w/Fox).

Dancing With the Stars (8-10pm - 13.5 million and 2.4/7 in AD18-49): Building from its first hour to its second hour, ABC's Dancing with the Stars ranked as Monday's most-watched TV show overall and the #1 entertainment program in Adults 18-49, drawing the biggest audience for any TV series (non-sports) telecast since May - since 5/20/14. Dominating its unscripted season in its 2-hour time period among Adults 18-49, Dancing (2.4/7) beat out Fox's season finale of Masterchef by 20% (2.0/6) and NBC's American Ninja Warrior by 41% (1.7/5), leading each half-hour.

· Based on TV Playback for last season in Adults 18-49, DWTS is projected to grow to a 2.7-2.8 rating in the Live + 3 Day averages and a 2.8-2.9 rating in the Live +7 Day averages.

· DWTS was the #1 most social entertainment program on Monday night with 201,946 tweets.

Please Note: DWTS was preempted in Indianapolis (0.95% of the U.S.) for local NFL coverage.

Quick Take for Monday, September 15, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC is Most-Watched on Monday and is the No. 1 Broadcaster in Adults 18-49

Season Premiere of ABC's "Dancing with the Stars" Stands as Monday's Most-Watched TV Show and Top Entertainment Program in Adults 18-49

Leading All 4 Half-Hours from 8-10pm, "Dancing with the Stars" Beats Fox's "Masterchef" and NBC's "American Ninja Warriors" among Young Adults

ABC Monday Prime (8:00-11:00 p.m. - 11.4 million and 2.0/6 in AD18-49):

With the 19th season premiere of "DWTS" and an encore "Castle," ABC was Monday's most-watched TV network (11.4 million) with its biggest audience on the night since May - since 5/19/14. In addition, ABC was the No. 1 broadcaster of the night in Adults 18-49 (2.0/6-tied w/Fox).

"Dancing with the Stars" (8:00-10:00 p.m. - 13.5 million and 2.4/7 in AD18-49):

Building from its first hour to its second hour on night 1 of a special 2-night premiere, ABC's "Dancing with the Stars" ranked as Monday's most-watched TV show overall (13.5 million) and the No. 1 entertainment program in Adults 18-49 (2.4/7), drawing the biggest audience for any TV series (non-sports) telecast since May - since 5/20/14. Dominating its unscripted competition in its 2-hour time period among Adults 18-49, "Dancing" (2.4/7) beat out Fox's season finale of "Masterchef" by 20% (2.0/6) and NBC's "American Ninja Warrior" by 41% (1.7/5), leading each half-hour.

· Based on TV Playback for last season in Adults 18-49, "DWTS" is projected to grow to a 2.7-2.8 rating in the Live + 3 Day averages and a 2.8-2.9 rating in the Live +7 Day averages.

· "DWTS" was the No. 1 most social entertainment program on Monday night with 201,946 tweets.

Please Note: "DWTS" was preempted in Indianapolis (0.95% of the U.S.) for local NFL coverage.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/15/14. Nielsen Socialguide 9/15/14, Total Tweets +/- 3hrs during telecast.





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· AMERICAN NINJA WARRIOR (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· MASTERCHEF (FOX)




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