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[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.
[via press release from Showtime]

THE AFFAIR L+3 Update

The Live+3 numbers for the premiere of THE AFFAIR are in and they have increased our Sunday night performance by more than 50%! Viewing for THE AFFAIR on our On-Demand and authenticated platforms is outpacing other recent SHOWTIME series premieres as well. Simply put and as we have mentioned many times before, our subscribers over-index on time-shifted viewing and the true measure of our series is on across platform basis. Some highlights:

· To-date, 2.5 million subscribers have watched THE AFFAIR premiere across platforms.

· The premiere had the best Plus 3 percent lift ever for a SHOWTIME series debut.

· THE AFFAIR ranks as the most-watched sneak preview ever with our subscribers.

Total Viewing Across Platforms (Pacing): THE AFFAIR has delivered 2.5 million viewers to-date across platforms.

With Live+3 for Sunday and replays, THE AFFAIR has been viewed by 1.68 million viewers on the linear network. With the addition of the 850K on-demand and authenticated platforms, THE AFFAIR pilot has been viewed by 2.5 million subscribers to-date (with more linear, On-Demand, SHOWTIME ANYTIME and DVR/Live+7 viewing to come).

On authenticated platforms (only) THE AFFAIR pilot is pacing 90% above Penny Dreadful, 140% above Masters of Sex, and 130% above Ray Donovan's freshman premieres in the week after the linear debut.

THE AFFAIR Sunday Total Night delivered 1.22 million viewers

Plus 3 viewing to the series premiere night of THE AFFAIR added +51% to the audience (+412K viewers), bringing the Live+3 total night delivery to 1.221 million (vs. 809K L+SD).

It is the best Plus 3 percent lift ever for a SHOWTIME series debut night.

THE AFFAIR Premiere at 10 PM delivered 792K viewers

Plus 3 viewing to the series premiere of THE AFFAIR added +56% to the audience (+285K viewers), bringing the Live+3 total to 792K (vs. 507K L+SD).

It is the best Plus 3 percent lift ever for a SHOWTIME series debut.

THE AFFAIR On-Demand and Authenticated Viewing

· THE AFFAIR pilot received more than 600K views across On Demand and Authenticated platforms in advance of its linear premiere, ranking as the network's most-watched sneak preview through a comparable timeframe.

· To-date, THE AFFAIR pilot has received over 850K views total across On Demand and SHOWTIME ANYTIME through Thursday, the best performance by a new series. On this measure THE AFFAIR is pacing +6% ahead of Penny Dreadful 101, +9% ahead of Masters of Sex, +24% ahead of Ray Donovan.





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· AFFAIR, THE (SHOWTIME)




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