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[01/20/15 - 08:35 AM]
"The Celebrity Apprentice" Grows 7% Week to Week in 18-49 and 11% in Total Viewers
NBC spins the numbers for Monday, January 19.
[via press release from NBC]

Monday Results:

· "The Celebrity Apprentice" (1.8/5 in 18-49, 6.5 million viewers overall from 8-10 p.m. ET) grew +7% week to week in 18-49 (1.8 vs. 1.7) and +11% in total viewers (6.486 million vs. 5.846 million).

· On a holiday Monday, "The Celebrity Apprentice" matched the highest rating among 12 telecasts in the prior cycle in the spring of 2013, and in total viewers, beat all 12 telecasts of the previous cycle and was up +19% versus the third telecast of that cycle (6.486 million vs. 5.452 million).

· L+3: Last week's "Celebrity Apprentice" grew by +25% in L+3 vs. L+SD in 18-49 rating (from a 1.72 rating to a 2.16), up from an +18% increase in week one, and by more than 1.2 million viewers overall (from 5.8 million to 7.1 million), up from 981,000.

· "State of Affairs" (1.1/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) hit its highest rating since Dec. 15 (1.5) and earned its highest 18-49 result yet on a night with no "Voice" lead-in.

· On a holiday Monday, "State of Affairs" grew versus the prior week by +0.4 of a point or +57% in 18-49 (1.1 vs. 0.7) and was up +24% in total viewers (4.489 million vs. 3.621 million).

· "State of Affairs" will increase substantially in L+3 -- the week-ago telecast grew by +59% going from L+SD to L+3 (0.74 to 1.18), the show's biggest percentage increase to date. In total viewers, "State of Affairs grew by 1.9 million persons (from 3.6 million to 5.5 million)

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Celebrity Apprentice... 1.8... 2.2... 2.3
State of Affairs... 1.1... 1.6... 1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Celebrity Apprentice ... 6.5 million... 7.6 million... 7.8 million
State of Affairs... 4.5 million... 6.6 million... 7.2 million

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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· APPRENTICE, THE (NBC)
· STATE OF AFFAIRS (NBC)
· VOICE, THE (NBC)




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