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[04/02/15 - 09:39 AM]
Bounce TV Continues to Rack up Double-Digit Gains, Posts its Strongest Quarter Ever in 1Q15
Bounce TV spins the numbers for the first quarter of 2015.
[via press release from Bounce TV]

Bounce TV Continues to Rack up Double-Digit Gains, Posts its Strongest Quarter Ever in 1Q15

Bounce TV Furthers Lead as #2 Most-Watched African-American Network, To Premiere its Biggest Original Series to date - Mann & Wife - on Tues. April 7

ATLANTA (April 2, 2015) - Bounce TV -- the nation's first-ever and fastest-growing broadcast television network designed for African-American audiences - continued its ratings surge in the just-completed first quarter of 2015, setting network records for viewership and the delivery of key targeted demographics audiences.

In 1Q15, Bounce TV posted double-digit gains in households and key sales demos during Total Day with increases of: +15% among Households (133K), +13% in Persons 2+ (174K), +12% in Persons 18+ (155K) and +13% among P25-54 (79K).*

Bounce TV furthered its lead as the #2 most-watched African-American network on television, beating TV1 in the quarter by: +22% in HH, +33% in P2+ and +22% in P18+ in Total Day.** Bounce TV outperformed TV1 in Sales Prime for the quarter by +12% in P2+ and +8% in P18+.**

Competitively, Bounce TV was a Top 10 network among all ad-supported cable networks in the Today Day delivery of African-American viewers 18+, outperforming such nets as TBS, FX, Bravo, WEtv, Oxygen, E!, VH1, TV1 and over 90 others.

Bounce TV's viewership expansion is continuing at a time when the network is about to debut its newest and biggest original series yet - Mann & Wife - on Tuesday, April 7. The new, family-oriented sitcom Mann & Wife sees real-life husband and wife team David Mann (House of Payne, Meet The Browns) and Tamela Mann (Madea's Big Happy Family, Sparkle) as newly-married husband and wife trying to blend their families together. Vivica A. Fox, JoMarie Payton and Tony Rock co-star. New episodes will premiere Tuesday nights at 9:00 p.m. (ET).

Bounce TV features a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials, live sports and more.

# # #

*Source: Nielsen L+SD M-Su 7p-11p 12/29/14-3/29/15 vs. 12/30/13-3/30/14

**Source: Nielsen L+SD M-Su 6a-6a 12/29/14-3/29/15





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