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ABC's Grey's is Up at 9pm and Ranks as Thursday's #1 Drama
ABC Thursday Prime (8-11pm - 5.5 million and 1.4/5 in AD18-49): Although starting out the night with a repeat Grey's from 8-9pm, ABC finished a strong second on Thursday in Adults 18-49 (1.4/5) to CBS, beating Fox's original line up by 56% (0.9/3) and NBC's mix of repeats and an original by 40% (1.0/3).
· ABC's special 9pm Grey's Anatomy ranked as Thursday's #1 drama in Adults 18-49 (2.1/7), winning its hour and finishing as the night's #2 TV show overall (tie), behind only CBS' The Big Bang Theory. In addition, the ABC drama was Thursday's #1 TV show with Women 18-34. Grey's was up over its week-ago telecast at 8pm by 11% in Total Viewers (7.3 million vs. 6.6 million) and by 11% in Adults 18-49 (2.1/7 vs. 1.9/7).
Quick Take for Thursday, April 9, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC's Special 9pm "Grey's" is Thursday's No. 1 Drama,
Winning its Hour and Growing Week to Week
"American Crime" Ranks No. 1 at 10pm in Women 18-34
Thursday (04/09/15) - ABC Total Viewer and Adult 18-49 Projections
"Grey's Anatomy-R:" Live + 3 = 5.4 million/1.2 rating and Live + 7 = 5.5 million/1.2 rating
"Grey's Anatomy:" Live + 3 = 11.4 million/3.0 rating and Live + 7 = 12.3 million/3.3 rating
"American Crime:" Live + 3 = 7.2 million/1.4 rating and Live + 7 = 7.7 million/1.5 rating
Live + Same Day Results:
ABC Thursday Prime (8:00-11:00 p.m. - 5.5 million and 1.4/5 in AD18-49):
Although starting out the night with a repeat "Grey's Anatomy" from 8:00-9:00 p.m., ABC finished a strong second on Thursday in Adults 18-49 (1.4/5) to CBS, beating Fox's original lineup by 56% (0.9/3) and NBC's mix of repeats and an original by 40% (1.0/3).
· ABC's special 9:00 p.m. "Grey's Anatomy" ranked as Thursday's No. 1 drama in Adults 18-49 (2.1/7), winning its hour and finishing as the night's No. 2 TV show overall (tie), behind only CBS' "The Big Bang Theory." In addition, the ABC drama was Thursday's No. 1 TV show with Women 18-34.
"Grey's Anatomy-R" (8:00-9:00 p.m. - 4.8 million and 1.1/4 in AD18-49):
At 8:00 p.m. against CBS' "The Big Bang Theory" and "The Odd Couple," ABC's repeat of the pilot episode of "Grey's Anatomy" beat Fox's first-run "Bones" by 10% in Adults 18-49 (1.1/4 vs. 1.0/4).
"Grey's Anatomy" (9:00-10:00 p.m. - 7.3 million and 2.1/7 in AD18-49):
Nearly doubling its Adult 18-49 lead-in at 9:00 p.m. (+91%), a special "Grey's" moved ABC up to No. 1 in its hour among Adults 18-49 (2.1/7), leading by double digits over runner-up CBS' comedies (+11% - 1.9/6). "Grey's" was up over its week-ago telecast at 8:00 p.m. by 11% in Total Viewers (7.3 million vs. 6.6 million) and by 11% in Adults 18-49 (2.1/7 vs. 1.9/7).
"American Crime" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):
At 10:00 p.m., ABC freshman "American Crime" ranked No. 1 its hour among Women 18-34 (0.8/3-tie).
· The ABC freshman drama continues to see strong TV playback. On average in the Live + 3 Day numbers, "American Crime" jumps +43% in Adults 18-49 from its L+SD rating (from a 1.4 rating to a 2.0 rating in L+3) and adds on another +1.9 million viewers to its next-day tally (6.0 million to 7.9 million in L+3).
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/09/15.
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