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[04/11/15 - 08:48 AM]
"Grimm" Equals Its Top 18-49 Rating Since February 6, Ties for the 8-9 p.m. Lead Among the Big 4 Nets
NBC spins the numbers for Friday, April 10.
[via press release from NBC]

'GRIMM' EQUALS ITS TOP 18-49 RATING SINCE FEB. 6, TIES FOR THE 8-9 P.M. LEAD AMONG THE BIG 4 NETS

WILL ADD SUBSTANTIAL VIEWERS VIA TIME-SHIFTING, INCREASING THIS SEASON BY AN AVERAGE +86% IN L+7

Friday Primetime Results:

· "Grimm" (1.1/4 in 18-49, 4.8 million viewers overall from 8-9 p.m. ET) captured its highest rating since March 20 (1.1) and equaled its highest rating since Feb. 6 (1.2 at 9 p.m.). "Grimm" is up week to week by +10% in adults 18-49 (1.1 vs. 1.0) and +6% in total viewers (4.797 million vs. 4.507 million).

· In the time period, "Grimm" tied for #1 among the Big 4 networks in adults 18-49 and ranked #1 outright among those nets in women 18-49 (with a 1.3 rating).

· "Grimm" will add substantial audience via time-shifting -- "Grimm" first-runs are growing by +86% in 18-49 rating (from a 1.23 to a 2.29) and more than 2.7 million viewers overall (5.0 million to 7.7 million) going from L+SD to L+7.

· "Dateline NBC" (1.1/4 in 18-49, 5.3 million viewers overall from 10-11 p.m. ET) tied for #2 in the slot among the Big 4 networks in adults 18-49, women 18-49 and women 18-34.

· L+7: Friday's "Dateline" is increasing by +24% in 18-49 rating (from a 1.24 to a 1.54) and 943,000 viewers overall (6.1 million to 7.1 million) going from L+SD to L+7.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/7; CBS's "Late Show with David Letterman," 1.4/4 with an encore delayed by Masters golf coverage; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.2/1 with an encore delayed by golf coverage; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/5 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden " (0.8/3 with an encore delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show with James Corden" (0.1/1 with an encore delayed by golf coverage).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· GRIMM (NBC)




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