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[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (7/4/15):

NBC (4.720 million viewers, #1; adults 18-49: 0.9, #1) was the top draw on Saturday with its presentation of "Macy's 4th of July Fireworks Spectacular" (4.884 million viewers, #1; adults 18-49: 0.9, #T1) followed by a rebroadcast of "Macy's 4th of July Fireworks Spectacular" (4.392 million viewers, #2; adults 18-49: 0.9, #T1).

FOX (2.442 million viewers, #3; adults 18-49: 0.6, #2) then took home the silver with its weekly edition of "Baseball Night in America" (2.442 million viewers, #4; adults 18-49: 0.6, #T3).

Next up was CBS (2.639 million viewers, #2; adults 18-49: 0.4, #3) and its mix of "The Millers" (2.040 million viewers, #7; adults 18-49: 0.4, #T5), another "The Millers" (1.867 million viewers, #9; adults 18-49: 0.3, #T8), "The McCarthys" (2.227 million viewers, #6; adults 18-49: 0.4, #T5), another "The McCarthys" (2.283 million viewers, #5; adults 18-49: 0.4, #T5) and a repeat "48 Hours" (3.708 million viewers, #3; adults 18-49: 0.6, #T3).

And finally, encores of "The Astronaut Wives Club" (1.334 million viewers, #10; adults 18-49: 0.2, #10) and "20/20: Bruce Jenner - The Interview" (1.871 million viewers, #8; adults 18-49: 0.3, #T8) on ABC (1.692 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Adams and musical guests One Direction, averaged a 2.2 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.8/4 in adults 18-49 in the 25 markets with Local People Meters, to outrate all primetime telecasts last night on ABC, CBS and Fox in 18-49 in the Local People Meters.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/5/14):

NBC (4.342 million viewers, #1; adults 18-49: 0.7, #1) was the network to beat on Saturday with its duo of "Dateline Saturday Night Mystery" (5.192 million viewers, #1; adults 18-49: 0.9, #1) and a repeat of "The Blacklist" (2.644 million viewers, #3; adults 18-49: 0.4, #T3).

CBS (2.477 million viewers, #2; adults 18-49: 0.4, #T2) then was the number two draw with the return of "Bad Teacher" (1.519 million viewers, #8; adults 18-49: 0.3, #T7), another "Bad Teacher" (1.399 million viewers, #9; adults 18-49: 0.3, #T7) followed by repeats of "Criminal Minds" (1.950 million viewers, #5; adults 18-49: 0.4, #T3) and "48 Hours" (4.022 million viewers, #2; adults 18-49: 0.6, #2).

Next up was FOX (1.944 million viewers, #3; adults 18-49: 0.4, #T2) and its week "Baseball Night in America" (1.944 million viewers, #6; adults 18-49: 0.4, #T3) coverage.

And finally, ABC (1.655 million viewers, #4; adults 18-49: 0.3, #4) closed out the night with its mix of "Bet on Your Baby" (1.704 million viewers, #7; adults 18-49: 0.3, #T7), "Mistresses" (1.031 million viewers, #10; adults 18-49: 0.2, #10) and "Nightline Prime" (2.232 million viewers, #4; adults 18-49: 0.4, #T3).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Paul Rudd and musical guest One Direction, averaged a 2.4/6 in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, to rank as the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters, ahead of all other primetime programs on those nets in 18-49.

Source: Nielsen Media Research





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