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ABC's Castle Grows from its Premiere on Monday
Monday Night (9/29/15) - ABC Total Viewer and Adult 18-49 Projections
DWTS: L3 = 13.7 million/2.2 rating, L7 = 14.1 million/2.3 rating and MP+35 = 2.4 rating
Castle: L3 = 11.8 million/2.4 rating, L7 = 12.9 million/2.6 rating and MP+35 = 2.9 rating
Please Note: ABC's Monday lineup was preempted for local NFL coverage in Kansas City, Milwaukee and Green Bay (1.955% of the U.S.)
Dancing With the Stars (8-10pm - 11.7 million and 1.9/6 in AD18-49): For the 2nd week in a row from 8-10pm, ABC's Dancing with the Stars dominated Fox's dramas (Gotham/Minority Report) in the 2-hour time period in Total Viewers (+225% - 11.7 million vs. 3.6 million) and Adults 18-49 (+46% - 1.9/6 vs. 1.3/4). The ABC unscripted series gained audience in each half-hour, up by 1.4 million viewers and 24% in Adults 18-49 from start to finish.
· DWTS was steady week to week and up from its year-ago Monday telecast in Adults 18-49 (1.7/5 on 9/29/14).
Castle (10-11pm - 7.8 million and 1.6/5 in AD18-49): At 10pm against NBC's The Voice-led The Blindspot, ABC's Castle took second in Adults 18-49 over CBS' NCIS: LA (+33% - 1.6/5 vs. 1.2/4). The ABC drama built on its week-ago season opener in Total Viewers (+15%) and Adults 18-49 (+33%).
New Season Live + 3 Day Ratings: Last Monday's season premiere Castle shot up +58% over its L+SD Adult 18-49 rating for its biggest-ever premiere lift, making it Monday's biggest percentage gainer in TV playback on the major networks.
Quick Take for Monday, September 28, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC's "Dancing with the Stars" Dominates Fox's Dramas Head to Head
By 225% in Total Viewers and by 46% in Adults 18-49
"Dancing with the Stars" Tops its Year-Ago Monday Telecast in Adults 18-49
At 10pm, "Castle" is Up from its Premiere And Beats CBS' "NCIS: LA" in Adults 18-49
Monday Night (9/28/15) - ABC Total Viewer and Adult 18-49 Projections
"DWTS": L3 = 13.7 million/2.2 rating, L7 = 14.1 million/2.3 rating and MP+35 = 2.4 rating
"Castle:" L3 = 11.8 million/2.4 rating, L7 = 12.9 million/2.6 rating and MP+35 = 2.9 rating
Please Note: ABC's Monday lineup was preempted for local NFL coverage in Kansas City, Milwaukee and Green Bay (1.955% of the U.S.)
Live + Same Day Results:
"Dancing with the Stars" (8:00-10:00 p.m. - 11.7 million and 1.9/6 in AD18-49):
For the 2nd week in a row from 8:00-10:00 p.m., ABC's "Dancing with the Stars" dominated Fox's dramas ("Gotham"/"Minority Report") in the 2-hour time period in Total Viewers (+225% - 11.7 million vs. 3.6 million) and Adults 18-49 (+46% - 1.9/6 vs. 1.3/4). The ABC unscripted series gained audience in each half-hour, up by 1.4 million viewers (10.8 million to 12.2 million) and 24% in Adults 18-49 (1.7/6 to 2.1/6) from start to finish.
· "DWTS" was steady week to week and up from its year-ago Monday telecast in Adults 18-49 (1.7/5 on 9/29/14).
· For the 3rd straight week, "Dancing" was the most social broadcast program of the evening (85,701 tweets).
"Castle" (10:00-11:00 p.m. - 7.8 million and 1.6/5 in AD18-49):
At 10:00 p.m. against "The Voice"-led debut of "The Blindspot," ABC's "Castle" took second in Adults 18-49 over CBS' "NCIS: LA" (+33% - 1.6/5 vs. 1.2/4). The ABC drama built on its week-ago season opener in Total Viewers (+15%) and Adults 18-49 (+33%).
· New Season Live + 3 Day Ratings: Last Monday's season opener of "Castle" shot up +58% over its L+SD Adult 18-49 rating for its biggest-ever premiere lift, making it Monday's top percentage gainer in TV playback on the major networks.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, National Live + Same Day ratings, 9/28/15. Nielsen Socialguide 9/28/15, Total Tweets +/- 3hrs during telecast.
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