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[11/05/15 - 09:10 AM]
"Exorcism: Live!" Posesses Top Ratings Spot for Live Cable Event in October
Destination America spins the numbers for Friday, October 30.
[via press release from Destination America]

"EXORCISM: LIVE!" POSESSES TOP RATINGS SPOT FOR LIVE CABLE EVENT IN OCTOBER

Destination America's EXORCISM: LIVE! two-hour event on Friday, 10/30 became the #1 non-sports live event on cable in the month of October, beating out high profile live outings from Nat Geo and A&E in the same week. For the target audience P25-54, EXORCISM: LIVE! earned a .59 for L+3 ratings compared to A&E's .34 and Nat Geo's .19. Delivering an average of 614k P2+, in total EXORCISM: LIVE! reached more than 1.2M P2+.*

Among the target audience of P25-54, EXORCISM: LIVE! was the #3 premiere in ad-supported cable (excluding sports), behind only GOLD RUSH and PACIFIC WARRIORS on sister network Discovery Channel.

EXORCISM: LIVE! also delivered incredible social and digital engagement, trending as the #1 most talked-about show on Twitter on Friday, generating 29k tweets and 3.6M total impressions.** Live webcams designed to enhance the viewing experience generated nearly 1.9M views over the duration of the event.***

*Nielsen. NPower. 10:30/15. Destination America. Premiere Telecast. Persons 2+ Reach/Cume. 6 min qualifier

**Source: Nielsen SocialGuide Intelligence; October 30, 2015

***Sources: Google Analytics, ustream





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