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[12/22/15 - 08:25 AM]
ABC Ranks No. 1 on Monday in Adults 18-49
ABC spins the numbers for Monday, December 21.
[via press release from ABC]

ABC's is #1 on Monday with Gains for The Great X-Mas Light Fight and Holiday Baking Show Finales

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Detroit (1.6% U.S.).

ABC Monday Prime (8-11pm - 5.5 million and 1.2/4 in AD18-49): ABC ranked #1 on Monday in Adults 18-49 (1.2/4 - tied w/CBS).

The Great Christmas Light Fight (8-10pm - 5.9 million and 1.3/4 in AD18-49): From 8-10pm, ABC's The Great Christmas Light Fight finale built week to week with Total Viewers (+34% - 5.7 million vs. 4.4 million) and Adults 18-49 (+18% - 1.3/4 vs. 1.1/3) to deliver its best numbers this season on both counts. The Great Christmas Light Fight ranked #1 among the broadcasters in the 2-hour slot with Adults 18-49 (tie).

The Great Holiday Baking Show (10-11pm - 4.8 million and 1.1/4 in AD18-49): At 10pm, ABC's season finale of The Great Holiday Baking Show grew from the prior week in Total Viewers (+45% - 4.8 million vs. 3.3 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3), drawing the show's biggest-ever audience and a best-since-premiere rating with young adults (since 11/30/15).

Quick Take for Monday, December 21, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday in Adults 18-49

ABC's "The Great Christmas Light Fight" Finale Builds Week to Week in Total Viewers and Adults 18-49 to Deliver Season Best Numbers in Both Measures

ABC's "The Great Holiday Baking Show" Season Finale Hits a Season Best in Overall Viewers and a Best-Since-Premiere Performance in Young Adults

ABC Monday Prime (8:00-11:00 p.m. - 5.5 million and 1.2/4 in AD18-49): ABC ranked No. 1 on Monday in Adults 18-49 (1.2/4 - tied w/CBS).

Please Note: ABC's Monday lineup was preempted for local NFL coverage in Detroit (1.6% U.S.).

"The Great Christmas Light Fight" (8:00-10:00 p.m. - 5.9 million and 1.3/4 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Great Christmas Light Fight" finale built week to week with Total Viewers (+34% - 5.9 million vs. 4.4 million) and Adults 18-49 (+18% - 1.3/4 vs. 1.1/3) to deliver its best numbers this season on both counts. "The Great Christmas Light Fight" ranked No. 1 among the broadcasters in the 2-hour slot with Adults 18-49 (tie).

"The Great Holiday Baking Show" (10:00-11:00 p.m. - 4.8 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's season finale of "The Great Holiday Baking Show" grew from the prior week in Total Viewers (+45% - 4.8 million vs. 3.3 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3), drawing the show's biggest-ever audience and a best-since-premiere rating with young adults (since 11/30/15).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/21/15.





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· GREAT AMERICAN BAKING SHOW, THE (ABC)
· GREAT CHRISTMAS LIGHT FIGHT, THE (ABC)




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