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[01/12/16 - 08:38 AM]
"Superstore" Finishes Within 12% of Last Week's Premiere
NBC spins the numbers for Monday, January 11.
[via press release from NBC]

"SUPERSTORE" FINISHES WITHIN 12% OF LAST WEEK'S PREMIERE IN FAST AFFILS, DESPITE THIS WEEK'S COMPETITION FROM ALABAMA-CLEMSON FOOTBALL AND A SPECIAL "BIG BANG" ENCORE

'BIGGEST LOSER' TAKES ON THE BIG FOOTBALL COMPETITION AND FINISHES WITHIN 8% OF LASTS WEEK'S SEASON PREMIERE

"LOSER" LEADS THE 10 P.M. HOUR AMONG ABC, CBS & NBC IN 18-49

Monday Primetime Results:

"Superstore" (1.5/5 in 18-49, 5.4 million viewers overall from 8-8:30 p.m. ET):

· Finished within 12% of last week's regular-slot premiere rating in 18-49 in these prelim fast affiliate ratings, and within 17% of last week's official-national 1.8.

· Facing ESPN's high-rated college-football championship and special competition from CBS's "Big Bang Theory" encore, finishes within 11% of last week in total viewers (5.350 million vs. 6.036 million).

· Will increase with time-shifting: Last week's "Superstore" grew by +18% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.75 to 2.06) and by 726,000 viewers overall (6.0 million to 6.8 million).

"Telenovela" (1.0/3 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET):

· Will grow with time-shifting: The prior week's "Telenovela" increased by +14% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.30 to 1.48) and by 491,000 viewers overall (4.6 million to 5.1 million).

· Upscale: Has generated a solid upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes

"The Biggest Loser 17" (1.1/3 in 18-49, 3.5 million viewers overall from 9-11 p.m. ET):

· Finished within 8% of last week's season premiere in 18-49, despite last night's high-rated competition from ESPN's college-football championship.

· In total viewers, finished within 10% of last week's debut (3.488 million vs. 3.856 million).

· For its second hour from 10-11 p.m., ranks #1 among ABC, CBS and NBC in adults 18-49 and other key demos, topping ABC's "Bachelor Live" in those categories.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 1.9/4; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2016]  
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· BIG BANG THEORY, THE (CBS)
· BIGGEST LOSER, THE (USA)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)




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