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ABC's The Bachelor Grows to Season Highs Against Stiff Monday Competition
ABC Monday Prime (8-11pm - 6.5 million and 1.9/6 in AD18-49): ABC ran a strong second on Monday in Adults 18-49 (1.9/6) to Fox's Monday premieres (X-Files/Lucifer), beating original lineups on CBS (+12% - 1.7/5) and NBC (+58% - 1.2/4). The Net ranked #1 on the night in Adults 18-34 (1.8/7-tie) and Women 18-34 (2.6/9).
· The Net was up 12% week to week to deliver a new season best on Monday in Adults 18-49.
The Bachelor (8-10pm - 7.7 million and 2.3/7 in AD18-49): From 8-10pm, ABC's The Bachelor was Monday's #1 TV series for the 4th week in a row in Adults 18-34 and key Women (W18-3/4W18-49).
· The Bachelor built for the 2nd-straight week with Total Viewers (+9% - 7.7 million vs. 7.6 million) and Adults 18-49 (+5% - 2.3/7 vs. 2.2/6), setting new season highs on both counts.
The Bachelor Live (10-11pm - 4.0 million and 1.0/3 in AD18-49): At 10pm, ABC's The Bachelor Live outdrew the final hour of NBC's 2-hour The Biggest Loser in Total Viewers (4.0 million vs. 3.6 million) and grew week to week in Adults 18-49 (1.0/3 vs. 0.9/3). The Bachelor Live won its hour with Women 18-34, ranking #1 against its broadcast competition for the 4th week in a row.
Quick Take for Monday, January 25, 2016
(Fast Affiliate Live + Same Day Ratings)
ABC Hits News Season Best on Monday in Adults 18-49
"The Bachelor" Builds for the 2nd-Straight Week in Total Viewers and Adults 18-49, Setting New Season Highs in Both Measures
"The Bachelor Live" Leads at 10 p.m. in Women 18-34 Versus Its Broadcast Rivals
Monday Night (1/25/16) - ABC Total Viewer and Adult 18-49 Projections
"The Bachelor": L3 = 9.4 million/2.7 rating and L7 = 9.8 million/2.8 rating
"The Bachelor Live": L3 = 4.9 million/1.2 rating and L7 = 5.0 million/1.2 rating
Live + Same Day Results:
ABC Monday Prime (8:00-11:00 p.m. - 6.5 million and 1.9/6 in AD18-49):
ABC ran a strong second on Monday in Adults 18-49 (1.9/6) to Fox's Monday premieres ("The X-Files"/"Lucifer"), beating original lineups on CBS (+12% - 1.7/5) and NBC (+58% - 1.2/4). The Net ranked No. 1 on the night in Adults 18-34 (1.8/7-tie) and Women 18-34 (2.6/9).
· The Net was up 12% week to week to deliver a new season best on Monday in Adults 18-49.
"The Bachelor" (8:00-10:00 p.m. - 7.7 million and 2.3/7 in AD18-49):
ABC's "The Bachelor" was Monday's No. 1 TV series for the 4th week in a row in Adults 18-34 and key Women (W18-34/W18-49).
· "The Bachelor" built for the 2nd-straight week with Total Viewers (+1% - 7.7 million vs. 7.6 million) and Adults 18-49 (+5% - 2.3/7 vs. 2.2/6), setting new season highs on both counts.
"The Bachelor Live" (10:00-11:00 p.m. - 4.0 million and 1.0/3 in AD18-49):
At 10:00 p.m., ABC's "The Bachelor Live" outdrew the final hour of NBC's 2-hour "The Biggest Loser" in Total Viewers (4.0 million vs. 3.6 million) and grew week to week in Adults 18-49 (1.0/3 vs. 0.9/3). "The Bachelor Live" won its hour with Women 18-34, ranking No. 1 against its broadcast competition for the 4th week in a row.
Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/25/16.
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