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[02/23/16 - 08:23 AM]
ABC Ranks No. 1 on Monday in Adults 18-49, Matching a Season High
ABC spins the numbers for Monday, February 22.
[via press release from ABC]

ABC is #1 on Monday at a Season High as The Bachelor and Castle Grow

ABC Monday Prime (8-11pm - 7.5 million and 2.0/6 in AD18-49): With The Bachelor and Castle, ABC finished #1 Monday in Adults 18-49 (2.0/6), tying Fox (w/The X-Files season finale) and beating original schedules on CBS by 33% (1.5/5) and NBC by 82% (1.1/4). ABC tied a season high on the night with young adults.

· ABC's The Bachelor was Monday's #1 TV series in Adults 18-49 (tie) for the 3rd week in a row and ranked as the night's top-rated series for the 8th week running in Adults 18-34 and key Women (W18-34/W18-49).

The Bachelor (8-10pm - 8.5 million and 2.4/8 in AD18-49): From 8-10pm, ABC's The Bachelor won its 2-hour time period in Total Viewers (8.5 million), Adults 18-49 (2.4/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· The Bachelor built week to week in Total Viewers (+18% - 8.5 million vs. 7.2 million) and Adults 18-49 (+9% - 2.4/8 vs. 2.2/6), nearly tying its season highs set two weeks ago (8.6 million and 2.5/8 on 2/8/16).

Castle (10-11pm - 5.5 million and 1.1/4 in AD18-49): At 10pm, ABC's Castle was up week to week in Total Viewers (+8% - 5.5 million vs. 5.1 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3).

Quick Take for Monday, February 22, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday in Adults 18-49, Matching a Season High

"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-49 for the 3rd Week in a Row

"Castle" Posts Week-to-Week Gains in Total Viewers and Adults 18-49

Monday Night (2/22/16) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor": L3 = 11.0 million/3.1 rating and L7 = 11.8 million/3.3 rating

"Castle": L3 = 8.8 million/1.7 rating, L7 = 9.7 million/1.9 rating, and MP +35 = 2.3 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 7.5 million and 2.0/6 in AD18-49):

With The "Bachelor" and "Castle," ABC finished No. 1 Monday in Adults 18-49 (2.0/6), tying Fox (w/ "The X-Files" season finale) and beating original schedules on CBS by 33% (1.5/5) and NBC by 82% (1.1/4). ABC tied a season high on the night with young adults.

· ABC's "The Bachelor" was Monday's No. 1 TV series in Adults 18-49 (tie) for the 3rd week in a row and ranked as the night's top-rated series for the 8th week running in Adults 18-34 and key Women (W18-34/W18-49).

"The Bachelor" (8:00-10:00 p.m. - 8.5 million and 2.4/8 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelor" won its 2-hour time period in Total Viewers (8.5 million), Adults 18-49 (2.4/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· "The Bachelor" built week to week in Total Viewers (+18% - 8.5 million vs. 7.2 million) and Adults 18-49 (+9% - 2.4/8 vs. 2.2/6), nearly tying its season highs set two weeks ago (8.6 million and 2.5/8 on 2/8/16).

"Castle" (10:00-11:00 p.m. - 5.5 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Castle" was up week to week in Total Viewers (+8% - 5.5 million vs. 5.1 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/22/16.





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· BACHELOR, THE (ABC)
· CASTLE (ABC)
· X-FILES, THE (FOX)




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