or


[02/26/16 - 08:34 AM]
ABC Poised to Lead Its 3rd-Straight Thursday in Live + 3 Day Adults 18-49
ABC spins the numbers for Thursday, February 25.

[via press release from ABC]

ABC is Poised to Win 3rd Straight Thursday in Live + 3 Day Adults 18-49

ABC Thursday Prime (8-11pm - 6.0 million and 1.8/6 in AD18-49): ABC ran in a close race on Thursday in Live + Same Day Adults 18-49 with Fox and CBS and is projected to lead the night for the 3rd-straight week, once L+3 and L+7 TV playback is included in the averages [see below]. ABC's Live + Same Day Adult 18-49 delivery was exactly even with the prior Thursday (1.8/6). Please Note: Scandal (even with last week's Fast Affiliate rating) and Murder (up 1-tenth from last week's Fast Affiliate rating) each adjusted up 1-tenth last week in the National ratings.

Live + 3 Day data for Thursday, 2/18/16: Spiking 67% over its Live + Same Day rating (1.8 to 3.0), ABC won Thursday for the 2nd week in a row in L+3 Adults 18-49, after finishing 2-tenths behind Fox and 1-tenth behind CBS in the Live + Same Day numbers. During prime in L+3 Adults 18-49, ABC (3.0 rating) beat CBS by 11% (2.7), Fox by 25% (2.4) and NBC by 76% (1.7). In L+3, ABC delivered 3 of the Top 4 TV programs last Thursday in Adults 18-49, with Grey's Anatomy (3.3 rating - +50% over L+SD), Scandal (2.8 rating - +56% over L+SD) and How to Get Away with Murder (2.7 rating - +80% over L+SD), trailing only CBS' top-rated The Big Bang Theory on the night. Initially in Live + Same Day, CBS' Big Bang-led Life in Pieces and Fox's American Idol finished as the #3 and #4 shows of the night, but dropped to #5 and #7 in L+3, respectively.

Live + Same Day:

· ABC's Grey's (2.1/7), Scandal (1.7/5) and How to Get Away with Murder (1.5/5) finished as Thursday's Top 3 dramas for the 3rd week running in Adults 18-49, outdelivering the other 4 dramas on the night, including NBC's You Me and the Apocalypse (0.6/2), The Blacklist (1.3/4) and Shades of Blue (1.0/4), as well as CBS' Elementary (1.1/4).

· Dominating the 10 o'clock hour for the 3rd week in a row in Adults 18-49, ABC's How to Get Away with Murder (1.5/5) defeated NBC's Shades of Blue by 50% (1.0/4) and CBS' Elementary by 36% (1.1/4).

Quick Take for Thursday, February 25, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC Poised to Lead Its 3rd-Straight Thursday in Live + 3 Day Adults 18-49

ABC Airs Thursday's Top 3 Dramas with "Grey's," "Scandal" and "Murder"

Thursday (2/25/16) - ABC Viewer and Adult 18-49 Projection With Multiplatform + 35 Days

"Grey's": L3 = 11.2 million/3.0 rating, L7 = 12.1 million/3.2 rating and MP+35 = 4.4 rating

"Scandal": L3 = 9.1 million/2.7 rating, L7 = 9.8 million/2.8 rating and MP+35 = 3.9 rating

"HTGAWM": L3 = 8.1 million/2.5 rating, L7 = 8.8 million/2.7 rating and MP+35 = 3.8 rating

Live + Same Day Results:

ABC Thursday Primetime (8:00-11:00 p.m. - 6.0 million and 1.8/6 in AD18-49):

ABC ran in a close race on Thursday in Live + Same Day Adults 18-49 with Fox and CBS and is projected to lead the night for the 3rd-straight week, once L+3 and L+7 TV playback is included in the averages. ABC's Live + Same Day Adult 18-49 delivery was exactly even with the prior Thursday (1.8/6). Last week, ABC's Thursday primetime Adult 18-49 delivery shot up 67% from L+SD to L+3 (1.8 to a 3.0), and the net won the night by 11% over its nearest competition (CBS' 2.7).

Please Note: "Scandal" (even with last week's Fast Affiliate rating) and "How to Get Away with Murder" (up 1-tenth from last week's Fast Affiliate rating) each adjusted up 1-tenth last week in the L+SD National ratings.

Live + Same Day Results:

· ABC's "Grey's Anatomy" (2.1/7), "Scandal" (1.7/5) and "How to Get Away with Murder" (1.5/5) finished as Thursday's Top 3 dramas for the 3rd week running in Adults 18-49, outdelivering the other 4 dramas on the night, including NBC's "You, Me and the Apocalypse" (0.6/2), "The Blacklist" (1.3/4) and "Shades of Blue" (1.0/4), as well as CBS' "Elementary" (1.1/4).

"Grey's Anatomy" (8:00-9:00 p.m. - 7.2 million and 2.1/7 in AD18-49):

At 8:00 p.m. opposite CBS' "The Big Bang Theory" (200th episode) and "Life in Pieces," ABC's "Grey's Anatomy" (2.1/7) beat out the first hour of Fox's 2-hour "American Idol" in Adults 18-49 (2.0/7) and overshadowed NBC's "You, Me and the Apocalypse" by 250% (0.6/2).

"Scandal" (9:00-10:00 p.m. - 5.9 million and 1.7/5 in AD18-49):

At 9:00 p.m., ABC's "Scandal" dominated its drama competition in Adults 18-49 (1.8/6), leading NBC's "The Blacklist" by 31% (1.3/4).

"How to Get Away with Murder" (10:00-11:00 p.m. - 4.9 million and 1.5/5 in AD18-49):

In the 10 o'clock hour, ABC's "How to Get Away with Murder" (1.5/5) dominated its NBC and CBS drama competition for the 3rd-consecutive week, leading "Shades of Blue" by 50% (1.0/4) and "Elementary" by 36% (1.1/4). "Murder" was up from its week-ago Fast Affiliate Adult 18-49 rating by 7%.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/25/16.





  [february 2016]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· LIFE IN PIECES (CBS)
· SCANDAL (ABC)
· SHADES OF BLUE (NBC)
· YOU, ME AND THE APOCALYPSE (NBC)





most recent ratings | view all posts
[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.

[04/22/25 - 12:28 PM]
2025 NCAA Women's Gymnastics Championship Final Reaches 1 Million Viewers
The semifinals and final finished as the most-watched gymnastics postseason ever on ESPN platforms.

[04/22/25 - 12:01 PM]
Netflix Top 10 Week of April 14: "Black Mirror" Assumes the No. 1 Spot on the English TV List
Joining the chart with a bang is "Ransom Canyon" - the sweeping, slow-burn Western romance debuted with 7.2 million views to lasso the No. 2 spot.

[04/22/25 - 09:08 AM]
ESPN's Viewership Rises Significantly for Formula 1 Saudi Arabian Grand Prix
ESPN's live telecast on Sunday drew an average of 1.5 million viewers, the second-largest U.S. television audience ever for the event.

[04/22/25 - 08:50 AM]
Most-Watched NBA Playoffs Opening Weekend Ever on ESPN Platforms
The six-game slate across Saturday, April 19, and Sunday, April 20, averaged 4,487,000 viewers, up 15 percent from last year.

[04/22/25 - 07:37 AM]
"Rock the Block" Delivers HGTV's Highest-Rated Season Premiere Since 2023
Attracting three million viewers across linear and streaming, the episode also delivered a .89 L3 rating among Women 25-54, a 207 percent lift versus the previous six weeks.

[04/18/25 - 03:22 PM]
2025 NCAA Women's Gymnastics Semifinals Become Most-Watched Semis Ever on ESPN Platforms
Sessions I & II averaged 182,000 viewers on ESPN2 and ESPN+.

[04/18/25 - 11:12 AM]
Kathy Bates-Led "Matlock" Finishes Season as Television's #1 New Series
Throughout the season, an average of 17 million viewers watch "Matlock" across broadcast and streaming on Paramount+.

[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/15/25 - 12:01 PM]
Netflix Top 10 Week of April 7: "Adolescence" Continues Ascent, Now at No. 3 on Most Popular TV List
Documentary series were popular this week with "Bad Influence: The Dark Side of Kidfluencing" (9.8 million views) debuting at No. 1 on the English TV list and "Gone Girls: The Long Island Serial Killer" (3.8 million views) at No. 6.

[04/15/25 - 11:29 AM]
"American Idol" Packs a Punch With Sunday and Monday Wins
On linear, Sunday's "Hollywood Week: Showstopper" was the top entertainment program of the night in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable.

[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.

[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.

[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.