or


[08/07/16 - 02:20 PM]
NBC Primetime Rio Olympics Ratings & Viewership Is 2nd-Most Dominant for Any Olympics After Two Nights
NBC spins the numbers for its Olympics coverage through Saturday, August 6.
[via press release from NBC]

NBC PRIMETIME RIO OLYMPICS RATINGS & VIEWERSHIP IS 2ND-MOST DOMINANT FOR ANY OLYMPICS AFTER TWO NIGHTS

Two-Day NBC Primetime Viewership Tops by 294% Other Broadcast Networks Combined

NBC Saturday Night Adult 18-49 Rating Advantage over Other Networks Combined is Best in TV History, Excluding Super Bowls

U.S. Men's Basketball Telecast on NBCSN Tops All of Team's Games on Network in 2012

More than 216 Million Rio Olympics Streaming Minutes through Saturday - Up 280% From '12

NBC to Introduce New Total Audience Delivery Report Measuring Multi-platform Consumption of Rio Games

RIO DE JANEIRO - August 7, 2016 - Viewership and ratings for NBC's exclusive coverage of the 2016 Rio Olympics is off to the second-most dominant primetime start of any Olympics on record.

After two days, NBC's average primetime viewership (24.4 million viewers) and household rating (13.0) have respective 294% and 210% advantages over the other broadcast networks combined - the second-largest Olympics advantage on record (behind only the London Olympics).

NBC will begin Total Audience Delivery reports later this week measuring full consumption. The TAD will measure broadcast, cable, and digital/other consumption.

Last night's NBC coverage (8:30-11:05pm ET/PT) averaged 20.7 million viewers in primetime - topping the other broadcast networks combined by 381% to rank as the most dominant Saturday night on record. The telecast posted an 11.4 household rating. Saturday's Olympic coverage on the networks of NBCUniversal was watched by 80.5 million viewers (27.1% of the U.S. population) in 46.5 million homes (39.9% of U.S. TV households).

The NBC primetime figures do not include simultaneous live coverage on NBCSN, which averaged 1.5 million viewers from 8-11 p.m. ET, and the 705,000 viewers for Bravo's live coverage of Olympic tennis (7-10:40pm ET), featuring Venus Williams' three-set loss to Kirsten Flipkens.

NBC's 5.9 primetime rating among Adults 18-49 on Saturday night topped by 743% the other broadcast networks combined (0.7) - the largest advantage on record for any non-Super Bowl night.

In addition, NBC Olympics' cable and digital metrics are on record pace:

CABLE

· NBCSN's 2016 Rio Olympics coverage has increased vs. London on all three days of event coverage. Saturday's full-day coverage (9 a.m.-midnight ET) averaged 1.8 million viewers -- up 45% from the comparable day in 2012. That increase follows respective 28% and 18% full-day increases for Wednesday and Thursday soccer coverage.

· U.S. Men's Basketball win over China on NBCSN yesterday (6-8 p.m. ET) averaged 3.8 million viewers - topping viewership of all U.S. men's basketball games on the network at the 2012 London Olympics. NBCSN's Saturday viewership peaked at 4.3 million viewers during the game (6-6:15 p.m. ET).

· U.S. Women's Soccer win vs. France yesterday averaged 2.9 million viewers - up 19% from the team's second match in '12 (vs. Colombia).

DIGITAL/OTHER

· Saturday was the best day ever for NBC Olympics digital platforms, with 155 million live streaming minutes (up 263% from the comparable day in 2012) and 11.3 million unique users (up 7%).

· NBC Olympics' 216 million live streaming minutes through Saturday is the best ever at this point in the Olympics, and up 280% from the same point in London 2012.

TOP 10 METERED MARKETS FOR NBC SATURDAY PRIMETIME:
1. Salt Lake City 17.4/36
2. Austin 16.2/33
3. Indianapolis 15.3/28
T4. Columbus 15.1/28
T4. Denver 15.1/34
T6. Nashville 14.2/23
T6. Portland 14.2/31
8. Norfolk 14.0/23
T9. Kansas City 13.6/26
T9. West Palm Beach 13.6/24

About NBC Olympics

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. The London 2012 Olympic Games were watched by 217 million Americans across the networks of NBCUniversal, making it the most-watched event in U.S. television history.





  [august 2016]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.
[10/07/25 - 03:52 PM]
FOX Sports' ALDS Coverage Up 14% Year-Over-Year Across FOX and FS1
3,187,000 viewers tuned in on average for the first four games of the 2025 ALDS across FOX and FS1.
[10/07/25 - 03:10 PM]
"College GameDay Built by The Home Depot" Delivers Second Most-Watched Regular Season Episode Ever; ESPN & ABC Score Three of Week 6's Top Four Games
ABC's telecast of Vanderbilt at Alabama on Saturday averaged 6.4 million viewers.
[10/07/25 - 02:54 PM]
College Football on FOX Scores Big in Week Six
In Week 6, "Big Noon Saturday" scored 4,627,000 viewers for Michigan's 24-10 win over Wisconsin on FOX - the most-watched noon game on any network.
[10/07/25 - 02:54 PM]
ESPN Scores Most-Watched Game 1 of the WNBA Finals in 28 Years
Coverage averaged 1.9 million viewers, up 62% from last year.
[10/07/25 - 02:40 PM]
"America's Game of the Week" on FOX Roars in Week 5 as Most-Watched Telecast of the Week on Any Network
20,333,000 average viewers on average tuned into the network for Week 5.
[10/07/25 - 12:01 PM]
Netflix Top 10 Week of September 29: "French Lover" Swoons at No. 1, "Monster: The Ed Gein Story" Chills in Top 10 Debut
Plus: "Wayward" reached No. 1 on the TV list for a second consecutive week, with 14.1 million views.
[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.
[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.
[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.
[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.
[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.
[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.