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[11/29/16 - 08:18 AM]
ABC's "CMA Country Christmas" Surges by Double Digits Year to Year
ABC spins the numbers for Monday, November 28.
[via press release from ABC]

ABC's CMA Country Christmas Surges Year to Year

CMA Country Christmas (8-10pm - 7.8 million and 1.3/4 in AD18-49): From 8-10pm, ABC's annual telecast of CMA Country Christmas surged over its year-ago telecast (on 12/3/15) in Total Viewers (+34% - 7.8 million vs. 5.8 million) and Adults 18-49 (+44% - 1.3/4 vs. 0.9/3), taking 2nd place in the 2-hour time slot among the broadcasters to NBC with The Voice.

Please note: ABC's Monday lineup was preempted in Philadelphia and Milwaukee for local NFL coverage (3.347% U.S.).

Quick Take for Monday, November 28, 2016 (Fast Affiliate Live + Same Day Ratings)

ABC's 'CMA Country Christmas' Surges by Double Digits Year to Year

Live + Same Day Results:

"CMA Country Christmas" (8:00-10:00 p.m. - 7.8 million and 1.3/4 in AD18-49):

From 8:00-10:00 p.m., ABC's annual telecast of "CMA Country Christmas" surged over its year-ago telecast (on 12/3/15) in Total Viewers (+34% - 7.8 million vs. 5.8 million) and Adults 18-49 (+44% - 1.3/4 vs. 0.9/3), taking 2nd place in the 2-hour time slot among the broadcasters to NBC's "The Voice."

Please note: ABC's Monday lineup was preempted in Philadelphia and Milwaukee for local NFL coverage (3.347% U.S.).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 11/28/16.





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· VOICE, THE (NBC)




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