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[09/30/17 - 08:38 AM]
"Dateline NBC" Delivers Its Most-Watched Edition Since May
NBC spins the numbers for Friday, September 29.
[via press release from NBC]

"DATELINE NBC" DELIVERS ITS MOST-WATCHED EDITION SINCE MAY

Friday Primetime Ratings:

"Dateline NBC" (0.9/4 in 18-49, 1.3 in adults 25-54, 5.1 million viewers overall from 10-11 p.m. ET):

· Equals the highest "Dateline" 18-49 rating since June 2 (1.0), matches the show's 25-54 best since April 21 (1.5) and hits a total-viewer high since May 19 (5.189 million).

· Grows +13% week to week in adults 18-49 (0.9 vs. 0.8 from 10-11 p.m. on Sept. 22), +18% in adults 25-54 (1.3 vs. 1.1) and +1.0 million persons or +25% in total viewers (5.063 million vs. 4.052 million).

· Ranks #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54, total viewers and most other key categories and ties for #1 in men 18-34.

· Will add substantial viewership via time-shifting - the prior week's "Dateline" grew by +38% in 18-49 (0.80 to 1.10) and more than +1.2 million viewers overall (4.0 million to 5.3 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and percentage, as well as total viewers.

· Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 114 among adults 18-49 in $100K+ homes

An encore telecast of "Law & Order True Crime: The Menendez Murders" averaged a 0.5/2 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· LAW & ORDER TRUE CRIME (NBC)




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