or


[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (3/10/18):

NBC (2.914 million viewers, #2; adults 18-49: 0.6, #T1) and ABC (2.008 million viewers, #3; adults 18-49: 0.6, #T1) shared the demo crown on a low key Saturday with the latter serving up its weekly "NBA Countdown" (1.798 million viewers, #9; adults 18-49: 0.4, #T6) and "NBA Saturday Primetime on ABC" (2.050 million viewers, #8; adults 18-49: 0.6, #3).

The Peacock then offered up its mix of "Will & Grace" (2.250 million viewers, #7; adults 18-49: 0.4, #T6), "Superstore" (2.291 million viewers, #6; adults 18-49: 0.5, #T4), "Dateline Saturday Night Mystery" (3.542 million viewers, #2; adults 18-49: 0.7, #T1) and a vintage "Saturday Night Live" (2.931 million viewers, #4; adults 18-49: 0.7, #T1).

Next up was CBS (3.284 million viewers, #1; adults 18-49: 0.4, #T3) and its trio of "NCIS" (2.581 million viewers, #5; adults 18-49: 0.4, #T6), "NCIS: New Orleans" (3.304 million viewers, #3; adults 18-49: 0.4, #T6) and a new "48 Hours" (3.968 million viewers, #1; adults 18-49: 0.5, #T4).

And finally, FOX (1.520 million viewers, #4; adults 18-49: 0.4, #T3) rounded out the night with the primetime portion of "Big East Basketball Tournament: Championship Game" (1.520 million viewers, #10; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· The March 10 telecast of "Saturday Night Live," hosted by Sterling K. Brown and featuring musical guest James Bay, has averaged a 4.1 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.7/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" is the #1 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping in both measures all primetime programs on those nets, including ABC's Spurs-Thunder NBA coverage.

· "Saturday Night Live" outrated the night's #2 Big 4 program in metered-market households by a +52% margin (4.1 vs. 2.7 for CBS's "48 Hours") and beat the #2 show in 18-49 in the local people meters by +143% (1.7 vs. 0.7 for three different primetime programs).

· The March 10 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/11/17):

ABC (2.144 million viewers, #3; adults 18-49: 0.6, #1) was the demo champ on Saturday with its coverage of "NBA Countdown" (1.899 million viewers, #8; adults 18-49: 0.4, #T6) and "NBA Saturday Primetime on ABC" (2.193 million viewers, #6; adults 18-49: 0.7, #T1).

CBS (3.503 million viewers, #1; adults 18-49: 0.5, #T2) then topped the viewership chart with its mix of "Ransom" (2.506 million viewers, #4; adults 18-49: 0.4, #T6), "NCIS: Los Angeles" (3.534 million viewers, #2; adults 18-49: 0.5, #T4) and "48 Hours" (4.470 million viewers, #1; adults 18-49: 0.7, #T1).

Next up was NBC (2.519 million viewers, #2; adults 18-49: 0.5, #T2) with encores of "The Voice" (3.009 million viewers, #3; adults 18-49: 0.5, #T4), "Taken" (2.103 million viewers, #7; adults 18-49: 0.4, #T6) and "SNL Vintage" (2.446 million viewers, #5; adults 18-49: 0.6, #3).

And finally, repeats of "24: Legacy" (0.717 million viewers, #10; adults 18-49: 0.2, #T9) and "APB" (0.788 million viewers, #9; adults 18-49: 0.2, #T9) closed out the night on FOX (0.752 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· The March 11 telecast of "Saturday Night Live," hosted by Scarlett Johansson and featuring musical guest Lorde, scored a 4.8 rating, 13 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.2/12 in adults 18-49 in the 25 markets with local people meters.

· Versus what "Saturday Night Live" averaged with originals for the month of March last year, the March 11 telecast is up +20% in meter-market households (4.8 vs. 4.0) and up +16% in 18-49 in the local people meters (2.2 vs. 1.9 for the month of March 2016).

· The 4.8 rating in households beats results for the final 10 "Saturday Night Live" originals from last season, while the 2.2 in 18-49 in the local people meters tops last season's final nine first-runs.

· The March 11 "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories.

Source: Nielsen Media Research





  [march 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/07/26 - 12:32 PM]
Bowl Season on ESPN Networks Delivers Strongest Audience Since 2015-16
ABC delivered its largest non CFP bowl audience in 12 years, averaging 6.2 million viewers across six games.

[01/07/26 - 09:29 AM]
In 2025, Fans Power ESPN and "ESPN on ABC" to Its Most-Watched Year in Over a Decade
ESPN networks increased industry-leading sports share to 35 percent, up from 31 percent in 2024.

[01/06/26 - 03:18 PM]
FOX NFL Rings in Best Regular Season Since 2015
The regular season averaged 19.633 million viewers for the network.

[01/06/26 - 03:00 PM]
Record-Setting Season as "Sunday Night Football" on NBC and Peacock Averages 23.5 Million Viewers & Paces as Primetime's #1 Show for Unprecedented 15th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 23.5 million viewers for the 2025 season.

[01/06/26 - 12:01 PM]
Netflix Top 10: Week of December 29 - "Stranger Things 5" Concludes Right Side Up at No. 1 in This Week's Top 10
At No. 2 on the English TV list with 12.7 million views is the new Harlan Coben mystery series "Run Away," centered on a father desperate for clues about his missing daughter while a string of related murders heightens the urgency to find her.

[01/05/26 - 02:34 PM]
2025-26 College Football Playoff Quarterfinals on ESPN Score 19.3 Million Average Viewers; CFP Up YOY Through Two Rounds
The Rose Bowl (Indiana vs. Alabama) topped all coverage with 23.9 million viewers on average.

[01/05/26 - 09:49 AM]
Prime Video Delivers "Thursday Night Football's" Most-Watched Season Ever
The 2025 season averaged 15.33 million viewers throughout its 15-game campaign, marking a +16% increase over the 2024 season and the third-consecutive year of double-digit, year-over-year viewership growth.

[01/02/26 - 03:45 PM]
"Dick Clark's New Year's Rockin' Eve" Rises to Four Year High Reaching 30 Million Total Viewers at Midnight
The telecast averaged 18.8 million total viewers in the 11:30pm-12:30am hour alone.

[01/02/26 - 09:49 AM]
FOX NFL's Week 17 "America's Game of the Week" Comes Out on Top with 28.8 Million Viewers
The Eagles-Bills close finish marked FOX's second most-watched telecast of the regular season.

[12/31/25 - 12:46 PM]
NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History
Said coverage averaged 27.5 million viewers in the US, with US viewership peaking at over 30 million viewers.

[12/31/25 - 10:11 AM]
NFL on Prime's Christmas Night Showdown Between the Broncos and Chiefs Sets New Viewership Marks for "TNF"
The streamer's "Thursday Night Football" finale averaged 21.06 million viewers, peaking with 22.90 million.

[12/31/25 - 10:08 AM]
ESPN Delivered Largest Average NBA Christmas Audience Since 2018
The San Antonio Spurs vs. Oklahoma City Thunder game in the 2:30 p.m. window became ESPN's most-watched NBA Christmas game in the timeslot since 2017, averaging 6.7 million viewers.

[12/30/25 - 12:01 PM]
Netflix Top 10: Week of December 22 - "Stranger Things 5" Runs Up That Hill to No. 1 in This Week's Top 10
At No. 2 on the list was "Emily in Paris" Season 5 with 13.3 million views.

[12/30/25 - 08:00 AM]
Aced It! ESPN Scored Most-Watched 2025 NCAA Women's College Volleyball Season on Record
The entirety of the NCAA Women's Volleyball Tournament finished up 13% year over year, averaging 666,000 viewers across the 15 matches and featured the most-watched Regionals on record.

[12/24/25 - 10:01 AM]
Dec. 20 Holiday Episode Ranks as #1 "Saturday Night Live" Telecast of the Season
Hosted by Ariana Grande with musical guest Cher, the episode drew 5.4 million viewers.