National Live +3 Day Program Ratings for Jan. 29, 2019
FREEFORM'S 'GOOD TROUBLE' SPIKES TO NEW SERIES HIGHS
AMONG KEY WOMEN ON ITS 4TH TELECAST
'GOOD TROUBLE' DELIVERS FREEFORM'S TOP DRAMA TELECAST
IN 8 MONTHS AMONG WOMEN 18-34 AND FEMALES 12-34
'GOOD TROUBLE' IS TUESDAY'S NO. 1 SCRIPTED CABLE SERIES WITH FEMALES 12-34
'GOOD TROUBLE' DELIVERS ITS STRONGEST PLAYBACK LIFTS YET
On its 4th episode of the season (on 1/29/19), Freeform's "Good Trouble" spiked over the previous week by 12% in Women 18-34 (179,000 vs. 160,000), by 4% in Women 18-49 (287,000 vs. 275,000), and by 20% in Females 12-34 (219,000 vs. 182,000) to new series highs. In addition, "Good Trouble" also grew to its best performance since its series debut in Total Viewers (+2% - 632,000 vs. 622,000), Adults 18-34 (+22% - 226,000 vs. 185,000), Adults 18-49 (+5% - 365,000 vs. 349,000), and Persons 12-34 (+15% - 269,000 vs. 233,000) - since 1/8/19.
The 4th episode of "Good Trouble" marked Freeform's top drama telecast since June 2018 among Women 18-34 and Females 12-34 - since "The Fosters" series finale on 6/6/18 and the series debut of "Marvel's Cloak & Dagger" on 6/7/18, respectively.
On Tuesday, Freeform's "Good Trouble" ranked as cable's No. 1 scripted series among Females 12-34.
The 4th episode of "Good Trouble" posted triple-digit Live + 3 playback gains and its largest increases yet Adults 18-34 (+146%), Women 18-34 (+156%), Adults 18-49 (+134%) and Women 18-49 (+141%).
Freeform's "Good Trouble" was Tuesday's most-engaging freshman cable program in primetime (88,700), topping MTV's "Lindsay Lohan's Beach Club" (16,800) and VH1's "Cartel Crew" (10,600).
Through its first 3 episodes, "Good Trouble" is averaging nearly 1 million Adult 18-49 viewers (939,000) across all platforms within the first 7 days after its airdate.
About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: TV via The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 1/29/19, or as dated. MP+7 via Freewheel and comScore through 1/22/19. Social via ListenFirst, 1/29/19, Social Engagement Score & Conversation Score.
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