Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (2/10/21):
NBC (6.846 million viewers, #1; adults 18-49: 0.9, #1) was still the network to beat on Wednesday with its trio of "Chicago Med" (7.052 million viewers, #2; adults 18-49: 0.9, #2), "Chicago Fire" (7.326 million viewers, #1; adults 18-49: 1.0, #1) and "Chicago PD" (6.160 million viewers, #3; adults 18-49: 0.8, #3).
The silver went to FOX (2.534 million viewers, #2; adults 18-49: 0.5, #2) and its duo of "The Masked Dancer" (2.677 million viewers, #6; adults 18-49: 0.6, #T4) and "Name That Tune" (2.390 million viewers, #8; adults 18-49: 0.5, #T6).
Next up was CBS (2.522 million viewers, #3; adults 18-49: 0.4, #T3) with the return of "Tough as Nails" (3.393 million viewers, #4; adults 18-49: 0.5, #T6) alongside repeats of "SEAL Team" (2.187 million viewers, #9; adults 18-49: 0.3, #T10) and "S.W.A.T." (1.986 million viewers, #12; adults 18-49: 0.3, #T10).
Meanwhile, ABC (2.136 million viewers, #4; adults 18-49: 0.4, #T3) offered up its mix of "The Goldbergs" (3.170 million viewers, #5; adults 18-49: 0.6, #T4), "American Housewife" (2.570 million viewers, #7; adults 18-49: 0.5, #T6), a repeat "The Conners" (2.114 million viewers, #10; adults 18-49: 0.4, #9), "Call Your Mother" (2.114 million viewers, #11; adults 18-49: 0.3, #T10) and "For Life" (1.423 million viewers, #13; adults 18-49: 0.2, #13).
And finally, originals from "Riverdale" (0.515 million viewers, #14; adults 18-49: 0.1, #T14) and "Nancy Drew" (0.463 million viewers, #15; adults 18-49: 0.1, #T14) rounded out the night on The CW (0.489 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+25.00% - Name That Tune
+20.00% - The Goldbergs
+20.00% - The Masked Dancer
+11.11% - Chicago Fire
0.00% - Chicago PD
0.00% - American Housewife
0.00% - Call Your Mother
0.00% - Riverdale
0.00% - Nancy Drew
-10.00% - Chicago Med
-33.33% - For Life
Year-to-year changes (adults 18-49):
0.00% - Nancy Drew (vs. Katy Keene (Repeat))
-9.09% - Chicago Fire
-18.18% - Chicago Med
-20.00% - Chicago PD
-25.00% - The Goldbergs
-28.57% - American Housewife (vs. Schooled)
-50.00% - Call Your Mother (vs. Single Parents)
-50.00% - Riverdale
-50.00% - For Life (vs. Stumptown)
-58.33% - Name That Tune (vs. LEGO Masters)
-61.54% - Tough as Nails (vs. Survivor: Winners at War)
-66.67% - The Masked Dancer (vs. The Masked Singer)
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/12/20):
FOX (5.110 million viewers, #3; adults 18-49: 1.5, #1) held off the demo competition on Wednesday with fresh installments of "The Masked Singer" (6.628 million viewers, #5; adults 18-49: 1.8, #1) and "LEGO Masters" (3.591 million viewers, #9; adults 18-49: 1.2, #3).
NBC (7.780 million viewers, #1; adults 18-49: 1.1, #T2) was the most-watched broadcaster with originals from "Chicago Med" (8.132 million viewers, #2; adults 18-49: 1.1, #T4), "Chicago Fire" (8.235 million viewers, #1; adults 18-49: 1.1, #T4) and "Chicago PD" (6.974 million viewers, #3; adults 18-49: 1.0, #6).
Next up was CBS (5.771 million viewers, #2; adults 18-49: 1.1, #T2) with the two-hour launch of "Survivor: Winners at War" (6.684 million viewers, #4; adults 18-49: 1.3, #2) plus a new "Criminal Minds" (3.945 million viewers, #6; adults 18-49: 0.6, #T10).
Meanwhile, ABC (2.951 million viewers, #4; adults 18-49: 0.6, #4) offered up originals from "The Goldbergs" (3.881 million viewers, #7; adults 18-49: 0.8, #8), "Schooled" (2.895 million viewers, #10; adults 18-49: 0.7, #9), "Modern Family" (3.720 million viewers, #8; adults 18-49: 0.9, #7), "Single Parents" (2.473 million viewers, #11; adults 18-49: 0.6, #T10) and "Stumptown" (2.369 million viewers, #12; adults 18-49: 0.4, #12).
And finally, a new "Riverdale" (0.680 million viewers, #13; adults 18-49: 0.2, #13) and a rebroadcast of "Katy Keene" (0.314 million viewers, #14; adults 18-49: 0.1, #14) closed out the evening on The CW (0.497 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+20.00% - Criminal Minds
+20.00% - Single Parents (vs. 1/29/20)
+12.50% - Modern Family (vs. 1/22/20)
0.00% - Chicago Fire
0.00% - Chicago Med
0.00% - Schooled (vs. 1/29/20)
0.00% - Stumptown
0.00% - Riverdale
-9.09% - Chicago PD
-10.00% - The Masked Singer
-11.11% - The Goldbergs (vs. 1/29/20)
-25.00% - LEGO Masters
Year-to-year changes (adults 18-49):
+80.00% - The Masked Singer (vs. Gordon Ramsay's 24 Hours to Hell and Back)
+50.00% - Modern Family (vs. Modern Family (Repeat))
+36.84% - Survivor: Winners at War (vs. The World's Best/Celebrity Big Brother)
0.00% - Single Parents
0.00% - Riverdale (vs. Riverdale (Repeat))
-8.33% - Chicago Fire
-9.09% - Chicago PD
-12.50% - Schooled
-15.38% - Chicago Med
-20.00% - Stumptown (vs. Match Game)
-27.27% - The Goldbergs
-33.33% - Criminal Minds (vs. Celebrity Big Brother)
-50.00% - LEGO Masters (vs. The Masked Singer)
Source: Nielsen Media Research
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